Resources
BNET Business Dictionary
- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- The political game.(Brief Article)
- Sources say the NBC-owned station group took the unusual step of guaranteeing minimum audience levels for political ads during the Olympics. Now that it looks like those guarantees won't be met, the make-goods will have to appear in a tight ... Sources say the...
- Research articles 2000-09-25
- CBS stokes interest in winter games.
- Ad time sold out; revenue up 14% over 1992 with fewer buyers; 18.7 rating guaranteed What the travails of Tonya Harding can't do to draw attention to the Olympics, CBS will--as the network airs a huge promotional campaign that will dominate...
- Research articles 1994-01-31
- March puts bounce in CBS. (television advertising revenue up 10% for college basketball championship coverage)
- 10% increase in NCAA ad sales outjumps predictions With 75% of its college basketball ad revenue on the line, CBS reports that its sales for the National Collegiate Athletic Association Basketball Championship, better known as "March Madn 10% increase...
- Research articles 1994-03-21
- Winter Games hurt Turner's earnings. (1992 Winter Olympics; Turner Broadcasting System Inc.)
- Like a fallen bobsledder, earnings at Turner Broadcasting System Inc.'s entertainment unit slid sharply during the first quarter because of losses from Turner Network Television's coverage of the Winter Olympic Games. On a company wide basis, Like a...
- Research articles 1992-05-18
- Hype vs. reality: who really wins at the Olympics?(footwear promotions)(includes related articles on advertising by non-sponsors and statistics about the Olympics)
- Footwear makers are spending a total of over $100 million on advertising linked to the Olympics, although many executives agree that such promotions may not significantly boost sales. Nike Inc, Reebok International, Adidas America and Fila Holdings are laFootwear makers are spending a total of over $100 million on advertising...
- Research articles 1996-07-08
- Local advertising sales seem on the upswing. (Marketing & Advertising).(Brief Article)(Statistical Data Included)
- As sales bogged down in a sluggish 2001, many operators and interconnects were in tune with U2's "Stuck In a Moment You Can't Get Out Of." In the current quarter, though, most seemed to have taken up the Irish rockers' call...
- Research articles 2002-03-25
- Salt Lake Olympics is selling well.(avails for Winter Games in Salt Lake City are about 75 percent sold)(Brief Article)
- At a time when many in ad sales are singing the blues, the first U.S.-based Winter Olympics since 1980's Lake Placid, N.Y., Games appears to be generating green for CNBC and MSNBC affiliates. NBC Cable Networks vice president of affiliate ad s...
- Research articles 2002-01-28
- MSOs Unsure Olympics Will Grab Gold.
- As they look forward to an otherwise bright year in ad sales, MSO executives are not sure how golden next year's Summer Olympic Games will be for cable. NBC executives are shopping a 270-hour Olympics package on CNBC and MSNBC, but...
- Research articles 1999-08-30
- NBC: no cable avails on Olympics. (National Broadcasting Company Inc.)
- NEW YORK -- NBC plans to seek a cable network partner for its 1996 Summer Olympics package, but the broadcaster will seek some unusually stringent terms, including barring operators from selling local ads. NBC made its record $456 million bid for NEW...
- Research articles 1993-08-02
- NBC: Athens Games will be big: local ads should sell well, says NBC Cable, but no high-def fare planned for 2004 games.
- While NBC Cable executives are touting the ad-sales potential cable operators will have with this summer's Olympic Games in Athens, Greece, there won't be a chance for cable operators to show off some of the new technology the industry is rolling o While NBC...
- Research articles 2004-01-19
- AT&T in Denver Nears Olympics Sellout. (Marketing & Advertising).(Ad sales for the Winter Olympics)(Brief Article)(Statistical Data Included)
- Sales of local advertising avails during the Winter Olympics seem to be a little brisker at AT&T Media Services' systems in the Mountain States than in most places. "We're a little over 90 percent sold for the Denver metro area," ...
- Research articles 2001-12-03
- The name of the games is promotion: NBC sets up gold-medal Olympics ad campaign to hype new season.(Top of the Week)
- In their purest form, the Olympics are a spectacle of human drama, set against the backdrop of sport. The world's best-trained and most competitive athletes take each other on in battles that occur only once every four years. The stakes are high. ...
- Research articles 2004-08-09
Additional Resources
- Oly: European broadcasters invited to bid for 2010/12 rights
- AAP Sports News Australia 03-03-2004 Oly: European broadcasters invited to bid for 2010/12 rights By Ossian Shine LONDON, March 2 Reuters - The International Olympic Committee will open the tendering process for the sale of...
- Research articles 2004-03-03
- << Previous
- page 1 of 1
- Next >>
