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- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
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- Cross-media deals: OMD in $2B Disney, Viacom talks.(Brief Article)
- Omnicom Group's OMD USA is negotiating multiplatform ad deals with Walt Disney Co. and Viacom that are worth more than $1 billion each, Ad Age sibling Electronic Media reports. Omnicom Group's OMD USA is negotiating multiplatform ad deals with Walt Disney Co. and Viacom...
- Research articles 2002-05-06
- Late News.(Brief Article)
- TBWA/Chiat/Day cuts 12 employees [san francisco] Citing dot-com losses and the weakening economy, Omnicom Group's TBWA/Chiat/Day, San Francisco, has cut 12 employees from its 135- employee staff. The office created the poster child of dot-com icons, TBWA/Chiat/Day cuts 12 employees [san francisco] Citing dot-com...
- Research articles 2001-03-19
- Late News; Hammertime for Frito-Lay; PepsiCo plans $40M spend.
- [Plano, Texas] Frito-Lay North America said its Super Bowl XXXIX ad for Lay's, created by Omnicom Group's Spike DDB, will feature MC Hammer in a humorous spot that brings back the rapper as a "blast from the past.'' Separately, roughly $40 milli [Plano, Texas] Frito-Lay North...
- Research articles 2005-01-17
- Breaking: Mercedes C230.(Ad campaign for DaimlerChrysler's new hatchback)(Brief Article)
- DaimlerChrysler's Mercedes-Benz USA launches a $20 million-plus push for its new $25,995 lux hatchback C230 July 24 with a 30-second ad on spot TV and cable. The spot from Omnicom Group's Merkley Newman Harty, New York, uses the Geggy Tah song ``Whoe DaimlerChrysler's Mercedes-Benz USA launches...
- Research articles 2001-07-16
- Sears shopping for ideas at new advertising agencies.(News)
- Byline: MERCEDES M. CARDONA Crain News Service Sears, Roebuck and Co. is reaching out to new advertising agencies as it struggles to reverse sliding sales. Crain's sister publication Advertising Age reports that senior marketing executives at Se Byline: MERCEDES M. CARDONA...
- Research articles 2004-07-26
- eBay. (Campaigns).(launches TV advertising)(Brief Article)
- Web-based auctioneer EBAY has just begun its first TV advertising in about two years, a lighthearted broadcast-network campaign themed "Do It eBay" One spot shows a bald man singing his version of Frank Sinatra's "My Way" and ta Web-based auctioneer EBAY has just begun...
- Research articles 2002-11-18
- PepsiCo. (Agencies).(Frito-Lay is talking to advertising agencies about its creative account)(Brief Article)
- PEPSICO's FRITO-LAY is talking to agencies besides incumbent BBDO WORLDWIDE about its creative account. Some of those shops are, like BBDO, under the OMNICOM GROUP umbrella. ... PEPSICO's FRITO-LAY is talking to agencies besides incumbent BBDO WORLDWIDE about its creative account. Some of those...
- Research articles 2003-06-16
- Late News; Dell, United place online media work at OMD unit.(advertising industry news briefs)
- [Chicago] Dell Computer Corp. and United Airlines awarded online-media buying and planning to Omnicom Group's OMD Digital, Chicago. Dell declined to disclose spending, but it was estimated to be a $60 million assignment and consolidated Dell media at [Chicago] Dell Computer Corp. and United Airlines awarded...
- Research articles 2003-09-08
- Spots: Nissan.(News)(new ad for breaks Nissan North America's 350Z convertible)(Brief Article)
- "Goes like Hell,'' and "Feels like Heaven'' are title cards in one of two national TV spots launching Nissan North America's 350Z convertible. The :30s, which broke last week, aim to show the thrill of owning the ... "Goes like Hell,'' and "Feels like Heaven''...
- Research articles 2003-08-18
- Work: Adidas.(The World: Ad Age Global News & Data)(Brief Article)
- For the Rugby World Cup, Adidas and Omnicom Group's 180/TBWA, Amsterdam, covered rugby stars in black paint and had them create self- For the Rugby World Cup, Adidas and Omnicom Group's 180/TBWA, Amsterdam, covered rugby stars in black paint and had them create self-
- Research articles 2003-10-06
- Work: Play Doh.(The World: Ad Age Global News & Data)(Hasbro Inc.)(Brief Article)
- Hasbro's direct-marketing campaign for Play-Doh in Australia reminds mothers that its famous modeling compound is a fun way to enhance children's motor skills and imagination. Omnicom Group's Rapp Collins and ... Hasbro's direct-marketing campaign for Play-Doh in Australia reminds mothers that its famous modeling compound...
- Research articles 2004-11-01
- FYI...(The World)(Al Jazeera gives advertising contract to Omnicom Group's TBWA/Raad)(Brief Article)
- Al Jazeera International, the English-language version of controversial Arab news channel Al Jazeera set to launch in the first quarter ... Al Jazeera International, the English-language version of controversial Arab news channel Al Jazeera set to launch in the first quarter of 2006, has named...
- Research articles 2005-08-29
- Breaking: Dairy Management; Big cheese.(Dairy Management Inc. launches ad campaign)(Brief Article)
- Dairy Management's TV and print executions for its ``Ahh, the Power of Cheese'' effort depict the extreme behavior that the desire for cheese ... Dairy Management's TV and print executions for its ``Ahh, the Power of Cheese'' effort depict the extreme behavior that the desire...
- Research articles 2001-04-02
- Breaking: Right Guard; Love, smackdown style.(Gillette's new TV ad)(Brief Article)
- In Gillette Co.'s spot for Right Guard Xtreme Sport from Omnicom Group's BBDO Worldwide, New York, comedian Dave Chappelle ... In Gillette Co.'s spot for Right Guard Xtreme Sport from Omnicom Group's BBDO Worldwide, New York, comedian Dave Chappelle sets up an unwitting dude on...
- Research articles 2001-06-18
- Breaking: General Electric; Larger-than-life photos.(ad for Discovery LS-a GE x-ray machine)(Brief Article)(Product Announcement)
- General Electric Co. uses photos from a young girl's life to introduce Discovery LS-a GE-developed x-ray machine which not only detects a tumor but also determines ... General Electric Co. uses photos from a young girl's life to introduce Discovery LS-a GE-developed x-ray machine which not...
- Research articles 2001-07-02
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