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- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
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- Ad dollars flow into online games; NEW MODEL: P&G, others give free play to gamers who pay by watching ads.(News)
- Byline: BETH SNYDER BULIK Byline: BETH SNYDER BULIK
- Research articles 2007-03-26
- SHANDA MARCHED INTO IN-GAME AD SECTOR
- AsiaInfo Services 07-17-2007 Shanda Marched into In-game Ad Sector BEIJING, Jul 17, 2007 SinoCast via COMTEX -- Shanda Interactive Entertainment Limited (Nasdaq: SNDA), a top online game operator in China, has finished its investment in in-ga AsiaInfo Services ...
- Research articles 2007-07-17
- AOL Relaunches Games.com to Broaden Online Game Offering, Offer More In-Game Community Features and Advertising Integration Beyond Banner Ads
- Retooled Site Offers Fresh Look and Enhanced Navigation
- Research articles 2007-11-15
- WPP Makes Strategic Investment in WildTangent, the Leading Online Game Publisher; Communications Group Recognizes the Importance of Immersive in-and-around Game Advertising for Traditional Marketing Campaigns
- NEW YORK & REDMOND, Wash. -- WildTangent, the leading Online Game Publisher today announces a new strategic investment from WPP (NASDAQ: WPPGY) one of the world's leading communications services groups. The investment by WPP recognizes the development of online video games as an increasingly important communications platform for marketers, and...
- Research articles 2006-08-15
- Video-based online game builds awareness for 3M.(Net Marketing)(Minnesota Mining and Manufacturing Co. signs advertising contract with AKQA)
- Byline: KAREN J. BANNAN Byline: KAREN J. BANNAN
- Research articles 2005-10-10
- In-Game Ad Networks: Wanna Play
- Since the dawn of online video game, advertising game publishers have waited patiently for advertisers to take the industry mainstream. Integrating products into a highly interactive environment has always been strongly appealing, yet many marketers shied away due to uncertainty about targeting and ad delivery, and limitations in measuring consumer...
- White papers 2004-10-07
- Marketing and Advertising of Online Gaming in Canada
- Until June 2004, it was illegal to operate online gaming in Canada. There are many online gaming enterprises, which operate outside Canada, but accept bets from Canadians, but with no element of its operations emerging from Canadian soil. If such an enterprise does more than passively accept bets from Canadians,...
- White papers 2004-06-01
Additional Resources
- Funcom and Massive Introduce New Advertisement Innovation; Toyota First Company to Utilize Interactive Ads in Games
- DURHAM, N.C. -- In-game advertising takes another leap forward as Funcom and Massive Incorporated introduce interactive advertisement technology in 'Anarchy Online'. The new technology allows players to interact with dynamic billboards in the game, making for a more memorable and interactive advertisement experience. The new Toyota campaign allows players of...
- Research articles 2006-07-19
- Alloy Catalog to Run First Ever Advertisement; Alloy Online to Promote New Clairol's Herbal Essences Game Via Both Print Catalog and Web Site
- Business &Technology Editors
- Research articles 2000-02-07
- Are Teens Really Receptive to Mobile Advertising?
- If you read the story in today's LA Times, particularly just the opening paragraphs, you'd be forgiven for thinking that younger cell phones users are a promising new market for mobile advertising. But, uh, you'd be wrong. Here's how the LA Times story, with the headline of "Advertisers in touch...
- Blog posts 2008-05-23
- Full Transcript of Sina’s 3Q05 Conference Call — Q&A (SINA)
- Earnings Call ExcerptHere’s the entire text of the Q&A from Sina’s (ticker: SINA) Q3 2005 conference call. The prepared remarks are here. We recognize that this transcript may contain inaccuracies - if you find any, please post a comment below and we’ll incorporate your corrections. And please note: this...
- Earnings calls 2005-11-20
- AT&T brings lawsuit against Verizon over 'Map' ad campaign
- By Brian GarnerPublished: 07:00 PM EST AT&T has filed a lawsuit over Verizon's "There's a Map for That" advertising campaign, claiming Verizon is misrepresenting AT&T's coverage areas.The suit seeks a temporary restraining order and a injunction to stop Verizon from "disseminating misleading coverage maps" of AT&T's areas of cellular and...
- News items 2009-11-03
- Review roundup: Motorola Droid, Verizon's first Android handset
- By AppleInsider StaffPublished: 08:25 AM EST Verizon's first Google Android-based handset, the Motorola Droid, has been directly positioned as a competitor to Apple's iPhone. Reviewers have now compared the two to see how they stack up.The Droid officially arrives Friday, sporting a 3.7-inch screen with a width of 843 pixels...
- News items 2009-11-05
- Apple investigating 'Grab & Go' simplified cross-platform sync
- By Neil HughesPublished: 11:40 AM EST Apple could make the transferring of files between devices like Macs, iPhones and the Apple TV simpler with a new cross-platform, cloud-integrated sync service.In a system described in a new patent application revealed this week, Apple has worked on a software syncing system that...
- News items 2009-11-05
- Latest Snow Leopard build resurrects Atom compatibility
- By Brian GarnerPublished: 06:50 PM EST Development build 10C535 of Snow Leopard update 10.6.2 retains Intel Atom support after the previous build had killed compatibility with the processor.According to the developer blog which initially told of the Atom incompatibility, the latest build of OS X 10.6.2 does retain support for...
- News items 2009-11-04
- Google Busts Out a New Ad Trick
- Google Busts Out a New Ad TrickGoogle might be cheating themselvesGoogle's pay-per-action program can definitely be a stronger sale than the pay-per-click program for an advertiser, but this can hurt Google in terms of recognizing all of the effects an advertisement has on an audience. We tend to forget about...
- Discussion threads 2007-03-29
- Apple looks to hire new iPhone OS security manager
- By Katie MarsalPublished: 02:05 PM EST Related AppleInsider articles:Hacker cracks Apple's latest iPhone 3GS...Apple fights off hackers with new iPhone 3GS...First iPhone 3GS jailbreaking tool available...Hacking contest to test iPhone's securityiPhone Dev Team to unlock iPhone 3G for New...As hackers continue to exploit the iPhone platform to run unauthorized code,...
- News items 2009-11-05
- Day After Super Bowl's Super Expensive Ads Air, College Sophomore Wins PriceRunner Contest to Produce Creative Video Ad on a Shoe-String Budget
- WESTLAKE VILLAGE, Calif. -- Call it a Super Bowl Ad sack. Flying in the face of the multi-million dollar productions aired during yesterday's championship game between the Indianapolis Colts and the Chicago Bears, today PriceRunner officially announced the winner of its contest to produce a creative-yet-low-cost advertisement for the award-winning...
- Research articles 2007-02-05
- Google Patent App Hints at TV Ad Strategy
- Two interesting points about Google popped up yesterday. The first, a story in Ad Age about Google saddling up with Dish TV to set up an ad delivery platform. Essentially, Google wants to get better demographic and consumer engagement numbers, while using the same bidding concept for TV ads that...
- Blog posts 2008-05-06
- Apple advertising guru says he's 'not going anywhere'
- By AppleInsider StaffPublished: 01:05 PM EST Lee Clow, chairman of advertising agency TBWA and creator of numerous iconic Apple advertisements, has said he intends to continue working with the Mac maker.Last week, Clow was alleged to be relinquishing his role as the head of TBWA, as well as his involvement...
- News items 2009-11-01
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