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	<title><![CDATA[advertisement and online game Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertisement and online game]]></description>
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		<title><![CDATA[AOL Relaunches Games.com to Broaden Online Game Offering, Offer More In-Game Community Features and Advertising Integration Beyond Banner Ads]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Nov_15/ai_n27447291]]></link>
		<description><![CDATA[Retooled Site Offers Fresh Look and Enhanced Navigation]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 15 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/game.html"><![CDATA[game]]></category>
		<category domain="http://resources.bnet.com/topic/online+game.html"><![CDATA[online game]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[SHANDA MARCHED INTO IN-GAME AD SECTOR]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5562/is_200707/ai_n22746510]]></link>
		<description><![CDATA[AsiaInfo Services    07-17-2007    Shanda Marched into In-game Ad Sector    BEIJING, Jul 17, 2007 SinoCast via COMTEX -- Shanda Interactive Entertainment Limited (Nasdaq: SNDA), a top online game operator in China, has finished its investment in in-ga  AsiaInfo Services  ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 17 Jul 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/electronic+arts+inc..html"><![CDATA[Electronic Arts Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/online+game.html"><![CDATA[online game]]></category>
		<category domain="http://resources.bnet.com/topic/shanda.html"><![CDATA[SHANDA]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">ERTS</category>
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		<title><![CDATA[Ad dollars flow into online games; NEW MODEL: P&G, others give free play to gamers who pay by watching ads.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200703/ai_n25580808]]></link>
		<description><![CDATA[Byline: BETH SNYDER BULIK    Byline: BETH SNYDER BULIK  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 26 Mar 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/game.html"><![CDATA[game]]></category>
		<category domain="http://resources.bnet.com/topic/online+game.html"><![CDATA[online game]]></category>
		<category domain="http://resources.bnet.com/topic/procter+%2526+gamble+co..html"><![CDATA[Procter & Gamble Co.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">PG</category>
		<category domain="tickers">PG</category>
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		<title><![CDATA[WPP Makes Strategic Investment in WildTangent, the Leading Online Game Publisher; Communications Group Recognizes the Importance of Immersive in-and-around Game Advertising for Traditional Marketing Campaigns]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_August_15/ai_n26958927]]></link>
		<description><![CDATA[NEW YORK & REDMOND, Wash. -- WildTangent, the leading Online Game Publisher today announces a new strategic investment from WPP (NASDAQ: WPPGY) one of the world's leading communications services groups. The investment by WPP recognizes the development of online video games as an increasingly important communications platform for marketers, and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 15 Aug 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/game.html"><![CDATA[game]]></category>
		<category domain="http://resources.bnet.com/topic/online+game.html"><![CDATA[online game]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Video-based online game builds awareness for 3M.(Net Marketing)(Minnesota Mining and Manufacturing Co. signs advertising contract with AKQA)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200510/ai_n25860532]]></link>
		<description><![CDATA[Byline: KAREN J. BANNAN    Byline: KAREN J. BANNAN  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/3m+co..html"><![CDATA[3M Co.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/game.html"><![CDATA[game]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/online+game.html"><![CDATA[online game]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[video]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MMM</category>
		<category domain="tickers">MMM</category>
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		<title><![CDATA[In-Game Ad Networks: Wanna Play]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=111652]]></link>
		<description><![CDATA[Since the dawn of online video game, advertising game publishers have waited patiently for advertisers to take the industry mainstream. Integrating products into a highly interactive environment has always been strongly appealing, yet many marketers shied away due to uncertainty about targeting and ad delivery, and limitations in measuring consumer...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 07 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/jupitermedia+corp..html"><![CDATA[Jupitermedia Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/online+game.html"><![CDATA[Online Game]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JUPM</category>
		<category domain="tickers">JUPM</category>
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		<title><![CDATA[Marketing and Advertising of Online Gaming in Canada]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=119885]]></link>
		<description><![CDATA[Until June 2004, it was illegal to operate online gaming in Canada. There are many online gaming enterprises, which operate outside Canada, but accept bets from Canadians, but with no element of its operations emerging from Canadian soil. If such an enterprise does more than passively accept bets from Canadians,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jun 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/canada.html"><![CDATA[Canada]]></category>
		<category domain="http://resources.bnet.com/topic/online+game.html"><![CDATA[Online Game]]></category>
		<category domain="http://resources.bnet.com/topic/global+gaming+business.html"><![CDATA[Global Gaming Business]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
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