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BNET Business Dictionary
- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
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- Are online video ads the new TVC?
- Byline: Camille Alarcon May 25, 2006 (B&T Weekly - ABIX via COMTEX) -- Online video advertisements are very popular with consumers, according to a US study released in 2006. The Online Publishers Association "Online Video Viewing Study" indicates that 70 of those surveyed...
- Research articles 2006-05-25
- Press Preview of ''Opt In: To Advertising's New Age,'' a New Exhibition Tracing the Evolution of Advertising Through the Ages, To Take Place on Monday, September 19
- Online Publishers Association Exhibition Prepares to Open at The New York Public Library's Science Industry and Business Library in New York CityWhat: Experience Madison Avenue's greatest work in print, radio, television, and online over the past 100 years, brought...
- Research articles 2005-09-19
- Opt In To Advertising's New Age Exhibition at The New York Public Library's Science, Industry and Business Library Traces the Evolution of Advertising Through the Ages
- NEW YORK -- Online Publishers Association: --Exhibition Showcases Most Notable Print, Radio, Television and Online Advertising Through 3-D, Interactive Sculptures --Underwritten by the Online Publishers Association, Exhibit Opens Tuesday, September 27, in Connection with Advertising Week in New York City The history and future of advertising is...
- Research articles 2005-09-14
- Press Preview of ''Opt In: To Advertising's New Age,'' a New Exhibition Tracing the Evolution of Advertising Through the Ages, To Take Place on Monday, September 19
- Online Publishers Association Exhibition Prepares to Open at The New York Public Library's Science Industry and Business Library in New York CityWhat: Experience Madison Avenue's greatest work in print, radio, television, and online over the past 100 years, brought...
- Research articles 2005-09-16
- Ad Space is Hot in CYBERSPACE
- Byline: Karen Holt Forget all that depressing news about the collapse of the dot.com boom and the ensuing wreckage. It's all history now. In 2003, Internet shopping made a huge comeback. Sales increased 27 percent, to $93 billion, according to ComScore Networks, and as consumers Google-d around the Web...
- Research articles 2004-04-01
- High-quality Content Sites Report Substantial Third-Quarter and Year-to-Date Ad Revenue Growth
- Business Editors & High-Tech Writers NEW YORK--BUSINESS WIRE--Nov. 7, 2002 Many leading online publishers reported strong third-quarter earnings results, according to publicly filed documents and a recent survey of 18 Online Publishers Association OPA members. The interactive divisions of major media companies posted strong gains in advertising...
- Research articles 2002-11-07
- Online Publishers Association Study Establishes Link Between Media Site Affinity and Positive Predisposition Toward Advertising
- Business Editors NEW YORK--BUSINESS WIRE--Oct. 21, 2002 The Online Publishers Association OPA announced today the results of an audience affinity study conducted in partnership with Millward Brown IntelliQuest and comScore Networks. These results establish a link between consumer affinity toward media Web sites and a positive predisposition toward...
- Research articles 2002-10-21
- Online Publishers Association Statement in Support of Marketwatch.com's Decision to Stop Automatically Reporting Click-through Rates to Their Advertising Clients
- Business/Technology Editors
- Research articles 2001-07-09
- People who watch online video also engage with ads.(Interactive)(Online Publishers Association provides survey reports on people on watching online videos)(Brief article)
- Byline: Kris Oser Byline: Kris Oser
- Research articles 2006-04-10
- Online Video Achieving Mass Appeal with News Leading the Way, According to Online Publishers Association Study; One-in-Four Internet Users Access Video Weekly; Video Advertisements Drive Specific Actions
- NEW YORK -- According to a study released today by the Online Publishers Association OPA, video viewing online has reached the point where it is a routine practice for many Internet users. "From Early Adoption to Common Practice: A Primer on Online Video Viewing" is the first OPA study to...
- Research articles 2006-03-29
- Online Publishers Association to Host OPA '06: Forum for the Future March 1-3, 2006, in London; Conference To Feature Discussion and Dialogue Among Most Prominent Leaders In Global Online Media and Advertising
- NEW YORK -- Tom Glocer, Chief Executive, Reuters Group PLC, and Ken Lowe, CEO of E.W. Scripps Company, to Deliver Keynote Addresses
- Research articles 2005-11-14
- Targeting by dayparts online; Study identifies Web demographics by category; marketers use data to target more efficiently.(Advertising)(Online Publishers Association report)
- Byline: MATTHEW SCHWARTZ Byline: MATTHEW SCHWARTZ
- Research articles 2003-03-10
- Media Mix Study
- The slides talk that the Online Publishers Association OPA commissioned Millward Brown IntelliQuest to conduct a media mix study to understand how online advertising can work in combination with offline advertising. Specifically, this research was designed to test recall and memorability of online advertising and television advertising – each alone...
- White papers 2002-03-01
- Assessing the Value of Loyal Audiences
- The accumulation of advertising research in any medium allows marketers to develop a database of results, or "norms," which can be used to evaluate the relative effectiveness of any advertising campaign. Online advertising research has recently reached a point whereby a sufficient number of studies have been performed to develop...
- White papers 2002-07-01
- The OPA White Papers: Internet Metrics: The Loyal Audience
- The growing body of advertising research clearly demonstrates that online advertising is effective. It raises awareness, conveys advertisers? messages, and enhances brand perceptions. Additional research illustrates that increasing exposure frequency results in even greater advertising impact. However, despite all of the research proving the efficacy of the medium, the metrics...
- White papers 2002-05-01
Additional Resources
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan 'The budget evolved from a management tool into an obstacle to management.' Frank C. CarlucciCarlucci has had a very diverse career, having served as US...
- News items 2009-08-10
- What Buffett Does Shouldn't Matter to You
- Mike Stathis submits: Without a doubt, Warren Buffett is one of the leading investors in the world. There’s no disputing that. But let’s face it. His skills have been over-exaggerated by the media. Of more detriment, the media continues to deliver the message that what Buffett invests in matters to...
- External links 2009-04-17
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