Philips Electronics N.V.

News & Analysis

advertisement and philips electronics n.v. - All News and Analysis

• News you can use-to try ad ideas; Marketers experiment with single sponsorship on evening broadcasts.(News)(television advertising)

  - 2007-10-29

  Byline: BRIAN STEINBERG The idea is almost inconceivable: Brian Williams would never break from delivering the day's headlines and thank one of the sponsors of his venerable program. Behind the scenes, however, the popular "NBC Nightly News'' anchor took some time to do just...

  Tags: advertisement, NBC Universal Inc., Philips Electronics N.V., TV, Williams

• 2007 Ad

  - 2007-01-07

  LAS VEGAS -- A trendsetter in the development of innovative consumer technologies, Philips today announced a new range of products that will elevate consumers' entertainment experiences with unparalleled levels of design, quality and freedom of content. Showcased at the 2007 Consumer Electronics Show CES, Philips' fresh lineup - which ranges...

  Tags: advertisement, Philips Electronics N.V., Technology

• Maryland-based remodeling company becomes official sponsor of Ravens

  - 2006-12-08

  Steve Zwagil was looking for a new way to reach customers for his remodeling company, and he knew where to find 70,000 of them in a single afternoon: in the parking lot at a Ravens game. As president of Brothers Services, which is based in Hampstead, Zwagil...

  Tags: advertisement, Baltimore, CBS Corp., Games, NFL, Philips Electronics N.V.

• A light bulb goes on: Sole sponsors for nightly news

  - 2006-12-04

  In a four-minute piece on tonight's NBC Nightly News, investigative correspondent Lisa Myers reports on a lawsuit filed by a top-ranked Arab-American FBI agent who charges that he has been left out of the war on terror. The last time Myers had the luxury of four minutes of airtime on...

  Tags: advertisement, NBC Universal Inc., network, NETWORKING, Philips Electronics N.V.

• Gail Shister | 'NBC Nightly News' on Monday: Just 1 sponsor, 3 spots

  - 2006-11-28

  John Cameron Swayze, meet Brian Williams. In a move reminiscent of NBC's first TV newscast, Swayze's 1949 Camel News Caravan, Williams'Nightly News will have just one national sponsor Monday - Philips Electronics North America Corp. Looks like a win-win. In the one-shot deal, top-rated Nightly will run just three ads,...

  Tags: advertisement, NBC Universal Inc., Philips Electronics N.V.

• Philips Electronics and Hearst Magazines Offer a `Hassle-Free' Read in `Simplified' September Issues; Multiple Titles to Eliminate Subscription Cards, Courtesy of Philips

  - 2006-08-01

  NEW YORK -- Continuing in its quest to simplify consumers' lives, Philips Electronics has partnered with Hearst Magazines to remove the ubiquitous subscription cards from the September issues of four Hearst women's magazines - Redbook, House Beautiful, O At Home and Weekend. In their place will be a two-page advertisement...

  Tags: advertisement, Hearst Corp., Philips Electronics N.V.

• Late News.

  - 2006-04-24

  Hershey to trim 25% of portfolio [hershey, pa.] Hershey Co. plans to cut its product portfolio by as much as 25% over the next year, shifting away from an extensive limited-edition strategy retailers have wearied of. During the company's first-quarter earnings call last week,...

  Tags: advertisement, agency, audit, Hershey Co., MARKETING, Philips Electronics N.V., Toyota Motor Corp., Visa Inc.

• Philips, Time Inc. Strike Unique Ad Agreement in Which Philips ''Simplifies'' Navigating Editorial Content

  - 2006-04-21

  NEW YORK -- Beginning with May 1 issue of Time magazine, Philips buys up and eliminates ads between magazine cover and table of contents in various Time Inc. publications

  Tags: advertisement, Philips Electronics N.V., Time Inc.

• A Statement From Philips Electronics Regarding U.S. Patent Application #20060070095 - Concerning Television Viewing and Advertising Commercials

  - 2006-04-19

  NEW YORK -- To clarify any confusion regarding the intent of this application, Philips stated,

  Tags: advertisement, Philips Electronics N.V., TV

• Philips Features Prominent Cardiac Health Hospital in New Advertising Campaign; State-of-the-Art Philips Technologies Featured in Real-Life Hospital Environment

  - 2004-10-21

  ANDOVER, Mass. -- Royal Philips Electronics (NYSE: PHG, AEX: PHI) announced today that Edward Hospital of Naperville, Ill. is showcased as part of seven advertisements that have started running in major trade publications this month to introduce Philips Medical's new advertising campaign. The print ads feature several Philips medical technologies...

  Tags: advertisement, Philips Electronics N.V.