Pontiac

News & Analysis

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• Don't expect to see Pontiac in prime time; Ad chief bets on digital, late-night TV and sports to attract younger drivers.(News)(General Motors Corp. Pontiac Div.)(Craig bierley)

  - 2007-11-12

  Byline: JEAN HALLIDAY Byline: JEAN HALLIDAY

  Tags: advertisement, General Motors Corp., Pontiac, TV

• The Best.(advertising campaign)

  - 2005-10-03

  1. The deal: General Motors' Pontiac division sponsors a task in `The Apprentice' built around its new Solstice roadster. The cost: North of $1 million. Why it worked: The task was simple: have contestants design a brochure for the two-seater that was...

  Tags: advertisement, Audi AG, Fitness, Games, INTERNET, movie, NBC Universal Inc., Pontiac, Samsung Electronics Co. Ltd., TV

• Late News; Havas' de Pouzilhac expected to step down.

  - 2005-06-20

  [Paris] Alain de Pouzilhac is expected to resign as chairman-CEO of Havas prior to a June 21 board meeting, ending a months-long battle with the company's largest shareholder, Vincent Bollore. Jean-Marie Dru, president-CEO of Omnicom Group's TBWA Worldwide, is a lead candidate to succeed Mr. de...

  Tags: advertisement, General Motors Corp., Nextel Communications Inc., Pontiac

• Pontiac, Buick flunk GM ad test.(General Motors Corp.)

  - 2005-04-04

  Byline: JEAN HALLIDAY Byline: JEAN HALLIDAY

  Tags: advertisement, General Motors Corp., Pontiac

• 10 Biggest Madison+Vine Deals.(The Book of Tens)

  - 2004-12-20

  1. Pontiac's `Oprah' Giveaway The stunt might not sell cars, but it sure created buzz for a car nobody had ever heard of before. Pontiac's bold marketing move to give away 276 of its new G6 sedans to the audience attending the season premiere...

  Tags: advertisement, advertiser, Audi AG, car, MARKETING, NBC Universal Inc., Pontiac, Procter & Gamble Co., Robots, Sears Roebuck & Co.

• Pontiac models get infomercial push; Long-form ad plays up Hollywood connection.(News)(the 2004 GTO, the Bonneville GXP, the Grand Prix Comp G and the Vibe GT sport wagon)

  - 2004-04-19

  Byline: JEAN HALLIDAY Byline: JEAN HALLIDAY

  Tags: advertisement, Pontiac

• GM takes new ad tack; $85 mil push includes corporate, 'soul'-ful spots for Buick, Pontiac.(News)(Brief Article)

  - 2002-09-16

  Byline: JEAN HALLIDAY Byline: JEAN HALLIDAY

  Tags: advertisement, General Motors Corp., Pontiac

• Pontiac's ads offer free ride ; `Reality TV meets marketing' spots feature non-owners on adventures.(Brief Article)

  - 2001-10-01

  Pontiac is looking to drive excitement for its ailing brand with commercials featuring unusual endorsers: People who don't own its cars. Pontiac is looking to drive excitement for its ailing brand with commercials featuring unusual endorsers: People who don't own its cars.

  Tags: advertisement, marketing, Pontiac, TV

• Business Diary.(American Controls Inc. acquires Process Controls Inc.)

  - 2001-09-17

  acquisitions American Controls Inc., Farmington Hills, has acquired the assets of Process Controls Inc., effective Sept. 5. ACI is a complete servicing and stocking distributor of liquid-control equipment and also a tier-one supplier of liquid-fil acquisitions American Controls Inc., Farmington...

  Tags: advertisement, agency, Anderson, phone, Pontiac, Web, Web site

• PONTIAC GOES DIGITAL IN NEW CARLESS CAR ADS: AGENCY, DIGITAL DOMAIN DRIVE VIRTUAL WORLD.

  - 1999-04-19

  The basic building block of automobile advertising has always been sheet metal. From top-of-the-line luxury models to entry-level econoboxes, few car brands have had the nerve to produce advertising that doesn't show plenty of product. The basic building block of automobile advertising has always...

  Tags: advertisement, agency, Pontiac, virtual world