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BNET Business Dictionary
- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
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- Untimely demise of ad-funded public service programming: Ofcom has painted a bleak picture for ad-funded public service broadcasting just as ITV prepares to celebrate its 50th anniversary
- So, farewell, TV advertising. For almost 50 years, the 30-second ad has funded a full range of high-quality public service broadcasting PSB in the UK. It was a remarkable achievement, harnessing ad revenue for public purposes--in stark contrast to So, farewell, TV advertising. For almost...
- Research articles 2004-10-07
- Rebranding a public service--police, camera, action: as war brews between the BBC, the Home Office and M&C Saatchi about the Police's controversial `Could You' adverts, Morag Cuddeford Jones looks at the branding struggles facing public services. (New
- The BBC has claimed that the high profile, multi-million pound Police `Could You?' advertising, featuring a number of famous faces in talking heads pieces, has flopped. This criticism of the 12m [pounds sterling] ad campaign by M&C Saatchi has c The BBC has claimed that...
- Research articles 2002-09-01
- DoubleClick Commits to Run Over 250 Million Public Service Announcement Ads On Its Networks During Holiday Season
- Business, Technology, Advertising & Media Editors
- Research articles 2000-11-27
- Congress eyes PSA trade-cuff.(public service announcements)(Brief Article)(Statistical Data Included)
- White House says it will review no scripts before their airtime, Congress may hold hearings on practice The White House last week offered new assurances that it would review no TV scripts before they aired, but Congressional critics still thr ...
- Research articles 2000-01-24
- RCN Supports United Way's Hurricane Katrina Response Efforts By Donating $300,000 Worth of Advertising Time to Appeal for Aid; 10,000 Public Service Announcements to Air Over Next 4 Weeks
- HERNDON, Va. -- RCN Corporation (NASDAQ: RCNI), today announced it would donate $300,000 worth of advertising time on its cable systems to encourage viewers to support United Way's efforts to address the short term needs and the long-term recovery of those individuals and families displaced by Hurricane Katrina and help...
- Research articles 2005-09-07
- RCN Donates $300,000 Worth of Advertising Time to American Red Cross to Support Hurricane Katrina's Relief Efforts; 10,000 Public Service Announcements to Air over Next 4 Weeks
- HERNDON, Va. -- RCN Corporation (NASDAQ: RCNI), today announced it has donated $300,000 worth of advertising time on its cable systems to the American Red Cross to support relief efforts in areas devastated by Hurricane Katrina.
- Research articles 2005-09-02
- Sony Creative Software, the Ad Council and the National Crime Prevention Council Launch Cyberbullying Awareness Public Service Announcement Creation Contest
- Winning Entries Receive Studio Software and Hardware, along with Nationwide Television Broadcast for Spot
- Research articles 2007-09-11
- People & Players.(DraftFCB wins Wal-Mart Stores Inc. advertising account)(Johnson & Johnson CEO William Weldon wins annual Public Service Award.)
- Chicago: Windy City win Chicago: Windy City win
- Research articles 2006-11-27
- 2005 public & community service Emmy[R] Awards.(for Public service television programs and community service advertisements by television broadcasting industry)
- THE NOMINEES LOCAL PUBLIC SERVICE ANNOUNCEMENTS "Your Fault" Joe Torre Safe At Home Foundation TBWA/Chiat/Day, Inc. Hungry Man Reaches out to children at risk in violent homes. "Disclaimer" Joe Torre...
- Research articles 2005-10-17
- New York Life Provides $1.5 Million Television Advertising Time to American Red Cross; Company Produces Two Public Service Announcements To Support Relief Efforts
- Business Editors
- Research articles 2001-09-25
- Hundt calls for PSA code; FCC chairman also takes aim at radio and television liquor advertising. (Reed Hundt, public service announcements)
- FCC chairman also takes aim at radio and television liquor advertising FCC Chairman Reed Hundt says competition is driving away public service announcements and he wants to do something about it. He is calling on broadcasters...
- Research articles 1997-04-09
- TV's drug deal.(White House's Office of National Drug Control Policy's agreement with TV stations on anti-drug advertising campaign)
- Networks exchange anti-drug programming for public service credits from the White House The White House has been allowing the broadcast networks to substitute programs with anti-drug messages for public service announcements, networks and the Networks exchange anti-drug programming...
- Research articles 2000-01-17
- Public service ads pulled: FCC drug office rule challenged.(News)(Federal Communications Commission)
- Byline: IRA TEINOWITZ Byline: IRA TEINOWITZ
- Research articles 2003-04-07
- Ad Council balks at FCC's 'nutty' PSA ruling.(News)(Federal Communications Commission's ruling on public service ads is challenged)
- Byline: IRA TEINOWITZ Byline: IRA TEINOWITZ
- Research articles 2002-11-11
- A-B televises new 'Know When' spots - Anheuser-Busch public service advertising
- A-B televises new `Know When' spots
- Research articles 1989-08-21
- Public service events. (The Advertising Council 2003).(social program support)(Illustration)(Calendar)
- January BACK TO SCHOOL WINTER TERM Afterschool Programs Americans for the Arts Community Schools Connect for Kids ...
- Research articles 2003-01-06
Additional Resources
- North Carolina Attorney General's Public Service Ads Raise Questions.
- By Matthew Eisley, The News & Observer, Raleigh, N.C. Knight Ridder/Tribune Business News Aug. 1--Attorney General Roy Cooper is appearing on televisions across North Carolina thousands of times a week in a new public service advertisement he says is necessary to educate...
- Research articles 2003-08-01
- NY Wants FCC To Reject AT&T's 'Information Service'
- The New York State Department of Public Service NYDPS on Wednesday rebutted AT&T's [NYSE: T] working definition of an "enhanced information service" as it relates to advertisements on pre-paid calling cards. The department told the Federal Communications Commission that AT&T is incorrect in claiming that an advertisement or other information,...
- Research articles 2003-07-24
- Dialogic Communications Corporation (DCC).(Advertisement)
- Company Description Dialogic Communications Corporation DCC is the leading provider of emergency notification technology for public safety. Founded in 1982, our solutions are today used by more operations than all other companies--combined. The reason ... Dialogic brings experience, innovation and customer service together...
- Research articles 2005-12-01
- Mars movie's just one way-too-big advertisement
- At the outset of this IMAX documentary on the twin rovers still prowling the surface of Mars, we learn - in letters about 8 feet tall - that the film is "presented as a public service by Lockheed Martin" and "in collaboration with NASA." And that's about what it plays...
- Research articles 2006-06-16
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