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	<title><![CDATA[advertisement and public service Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertisement and public service]]></description>
	<s:counts start="0" returned="16" found="16" />
	<language>en-us</language>
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		<title><![CDATA[Sony Creative Software, the Ad Council and the National Crime Prevention Council Launch Cyberbullying Awareness Public Service Announcement Creation Contest]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Sept_11/ai_n27369167]]></link>
		<description><![CDATA[Winning Entries Receive Studio Software and Hardware, along with Nationwide Television Broadcast for Spot]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 11 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/public+service.html"><![CDATA[public service]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[software]]></category>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">SNE</category>
	</item>
	<item>
		<title><![CDATA[People & Players.(DraftFCB wins Wal-Mart Stores Inc. advertising account)(Johnson & Johnson CEO William Weldon wins annual Public Service Award.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200611/ai_n25580012]]></link>
		<description><![CDATA[Chicago: Windy City win    Chicago: Windy City win  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 27 Nov 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/johnson+%2526+johnson.html"><![CDATA[Johnson & Johnson]]></category>
		<category domain="http://resources.bnet.com/topic/public+service.html"><![CDATA[public service]]></category>
		<category domain="http://resources.bnet.com/topic/wal-mart+stores+inc..html"><![CDATA[Wal-Mart Stores Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JNJ</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WMT</category>
		<category domain="tickers">JNJ,WMT</category>
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		<title><![CDATA[2005 public & community service Emmy[R] Awards.(for Public service television programs and community service advertisements by television broadcasting industry)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200510/ai_n17963243]]></link>
		<description><![CDATA[THE NOMINEES       LOCAL PUBLIC SERVICE ANNOUNCEMENTS       "Your Fault" Joe Torre Safe At Home Foundation  TBWA/Chiat/Day, Inc. Hungry Man Reaches out to children at risk in  violent homes.       "Disclaimer" Joe Torre...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/public+service.html"><![CDATA[public service]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
	</item>
	<item>
		<title><![CDATA[RCN Supports United Way's Hurricane Katrina Response Efforts By Donating $300,000 Worth of Advertising Time to Appeal for Aid; 10,000 Public Service Announcements to Air Over Next 4 Weeks]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Sept_7/ai_n15347163]]></link>
		<description><![CDATA[HERNDON, Va. -- RCN Corporation (NASDAQ: RCNI), today announced it would donate $300,000 worth of advertising time on its cable systems to encourage viewers to support United Way's efforts to address the short term needs and the long-term recovery of those individuals and families displaced by Hurricane Katrina and help...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 07 Sep 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/hurricane+katrina.html"><![CDATA[Hurricane Katrina]]></category>
		<category domain="http://resources.bnet.com/topic/public+service.html"><![CDATA[public service]]></category>
		<category domain="http://resources.bnet.com/topic/united+way.html"><![CDATA[United Way]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[RCN Donates $300,000 Worth of Advertising Time to American Red Cross to Support Hurricane Katrina's Relief Efforts; 10,000 Public Service Announcements to Air over Next 4 Weeks]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Sept_2/ai_n15342504]]></link>
		<description><![CDATA[HERNDON, Va. -- RCN Corporation (NASDAQ: RCNI), today announced it has donated $300,000 worth of advertising time on its cable systems to the American Red Cross to support relief efforts in areas devastated by Hurricane Katrina.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 02 Sep 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/hurricane+katrina.html"><![CDATA[Hurricane Katrina]]></category>
		<category domain="http://resources.bnet.com/topic/public+service.html"><![CDATA[public service]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Untimely demise of ad-funded public service programming: Ofcom has painted a bleak picture for ad-funded public service broadcasting just as ITV prepares to celebrate its 50th anniversary]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_go1550/is_200410/ai_n7344113]]></link>
		<description><![CDATA[So, farewell, TV advertising. For almost 50 years, the 30-second ad has funded a full range of high-quality public service broadcasting PSB in the UK. It was a remarkable achievement, harnessing ad revenue for public purposes--in stark contrast to      So, farewell, TV advertising. For almost...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 07 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/itv.html"><![CDATA[iTV]]></category>
		<category domain="http://resources.bnet.com/topic/programming.html"><![CDATA[programming]]></category>
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		<title><![CDATA[Public service ads pulled: FCC drug office rule challenged.(News)(Federal Communications Commission)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200304/ai_n25568389]]></link>
		<description><![CDATA[Byline: IRA TEINOWITZ    Byline: IRA TEINOWITZ  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Apr 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/fcc.html"><![CDATA[FCC]]></category>
		<category domain="http://resources.bnet.com/topic/public+service.html"><![CDATA[public service]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Public service events. (The Advertising Council 2003).(social program support)(Illustration)(Calendar)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_200301/ai_n18358518]]></link>
		<description><![CDATA[January       BACK TO SCHOOL WINTER TERM       Afterschool Programs       Americans for the Arts       Community Schools       Connect for Kids   ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 06 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/girl+scouts.html"><![CDATA[Girl Scouts]]></category>
		<category domain="http://resources.bnet.com/topic/public+service.html"><![CDATA[public service]]></category>
		<category domain="http://resources.bnet.com/topic/the+library+of+congress.html"><![CDATA[The Library of Congress]]></category>
		<category domain="http://resources.bnet.com/topic/violence.html"><![CDATA[violence]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Ad Council balks at FCC's 'nutty' PSA ruling.(News)(Federal Communications Commission's ruling on public service ads is challenged)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200211/ai_n25600932]]></link>
		<description><![CDATA[Byline: IRA TEINOWITZ    Byline: IRA TEINOWITZ  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Nov 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/fcc.html"><![CDATA[FCC]]></category>
		<category domain="http://resources.bnet.com/topic/public+service.html"><![CDATA[public service]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Rebranding a public service--police, camera, action: as war brews between the BBC, the Home Office and M&C Saatchi about the Police's controversial `Could You' adverts, Morag Cuddeford Jones looks at the branding struggles facing public services. (New]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_go2028/is_200209/ai_n7102597]]></link>
		<description><![CDATA[The BBC has claimed that the high profile, multi-million pound Police `Could You?' advertising, featuring a number of famous faces in talking heads pieces, has flopped. This criticism of the 12m [pounds sterling] ad campaign by M&C Saatchi has c      The BBC has claimed that...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 01 Sep 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[branding]]></category>
		<category domain="http://resources.bnet.com/topic/british+broadcasting+corp..html"><![CDATA[British Broadcasting Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/camera.html"><![CDATA[camera]]></category>
		<category domain="http://resources.bnet.com/topic/public+service.html"><![CDATA[public service]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[New York Life Provides $1.5 Million Television Advertising Time to American Red Cross; Company Produces Two Public Service Announcements To Support Relief Efforts]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2001_Sept_25/ai_78568104]]></link>
		<description><![CDATA[Business Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 25 Sep 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/public+service.html"><![CDATA[public service]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[DoubleClick Commits to Run Over 250 Million Public Service Announcement Ads On Its Networks During Holiday Season]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2000_Nov_27/ai_67365168]]></link>
		<description><![CDATA[Business, Technology, Advertising & Media Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 27 Nov 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/doubleclick+inc..html"><![CDATA[DoubleClick Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/public+service.html"><![CDATA[public service]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Congress eyes PSA trade-cuff.(public service announcements)(Brief Article)(Statistical Data Included)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_200001/ai_n18366262]]></link>
		<description><![CDATA[White House says it will review no scripts before their airtime,  Congress may hold hearings on practice       The White House last week offered new assurances that it would  review no TV scripts before they aired, but Congressional critics still  thr ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Jan 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/hearing.html"><![CDATA[hearing]]></category>
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		<category domain="http://resources.bnet.com/topic/u.s.+congress.html"><![CDATA[U.S. Congress]]></category>
		<category domain="http://resources.bnet.com/topic/white+house.html"><![CDATA[White House]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[TV's drug deal.(White House's Office of National Drug Control Policy's agreement with TV stations on anti-drug advertising campaign)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_200001/ai_n18366749]]></link>
		<description><![CDATA[Networks exchange anti-drug programming for public service credits  from the White House       The White House has been allowing the broadcast networks to  substitute programs with anti-drug messages for public service  announcements, networks and the    Networks exchange anti-drug programming...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Jan 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agreement.html"><![CDATA[agreement]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+office.html"><![CDATA[Microsoft Office]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/public+service.html"><![CDATA[public service]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/white+house.html"><![CDATA[White House]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Hundt calls for PSA code; FCC chairman also takes aim at radio and television liquor advertising. (Reed Hundt, public service announcements)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_199704/ai_n18358809]]></link>
		<description><![CDATA[FCC chairman also takes aim at radio and television liquor  advertising       FCC Chairman Reed Hundt says competition is driving away public  service announcements and he wants to do something about it.       He is calling on broadcasters...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 09 Apr 1997 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/code+of+conduct.html"><![CDATA[code of conduct]]></category>
		<category domain="http://resources.bnet.com/topic/fcc.html"><![CDATA[FCC]]></category>
		<category domain="http://resources.bnet.com/topic/public+service.html"><![CDATA[public service]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/reed+hundt.html"><![CDATA[Reed Hundt]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[A-B televises new 'Know When' spots - Anheuser-Busch public service advertising]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m3469/is_n34_v40/ai_7927343]]></link>
		<description><![CDATA[A-B televises new `Know When' spots]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 Aug 1989 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/a-b.html"><![CDATA[A-B]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/anheuser-busch.html"><![CDATA[Anheuser-Busch]]></category>
		<category domain="http://resources.bnet.com/topic/public+service.html"><![CDATA[public service]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BUD</category>
		<category domain="tickers">BUD</category>
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