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- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
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- Late News; Zenith sees 5.9% boost in '06 global ad spending.(Draft opens shop on Wal-Mart's turf)(Merrill Lynch trims U.S. ad spending forecast)
- [New York] Global advertising expenditures are expected to increase 5.9% to $427 billion in 2006 compared to 2005's $403 billion total, according to an analysis by Publicis Groupe's ZenithOptimedia. Of that, Internet spending will increase 23.6% to $ [New York] Global advertising expenditures are expected to...
- Research articles 2005-12-05
- Spots: USPS.(News)(United States Postal Service holiday marketing campaign)(Brief Article)
- The U.S. Postal Service kicks off its holiday campaign on Thanksgiving Day with some of its final ads from Publicis Groupe's Leo Burnett USA. ... The U.S. Postal Service kicks off its holiday campaign on Thanksgiving Day with some of its final ads from Publicis Groupe's...
- Research articles 2002-11-25
- Publicis buys digital agency in Brazil
- Publicis Groupe is strengthening its foothold in South America with the acquisition of Brazilian digital ad firm, Tribal. The agency will become part of Digitas, the digital marketing firm that Publicis bought for USD1.3bn in early 2007. "Brazil is poised...
- Articles 2008-11-19
- Publicis Groupe acquires Chinese advertising agency
- French marketing conglomerate Publicis Group is acquiring W&K Communications, a full service advertising agency based in Beijing. Publicis is renaming the agency Leo Burnett W&K Beijing Advertising Co. Publicis Groupe is aiming to expand its operations within the Asia Pacific region. by Jeremy Collum
- Articles 2008-12-02
- Digitas Reorg Results In Over 70 Layoffs
- Publicis Groupe's Digitas is reorganizing its U.S. and has decided to shed about 70 jobs in the process, including 25 in New YorkSAI reports, citing unidentified sources. A company rep declined to address the numbers, but did confirm to paidContent that there were layoffs. Digitas' statement: "In response to...
- External links 2008-12-11
- Publicis Moves Mobile Agency Phonevalley into U.S.
- Via ClickZ, Publicis Groupe announced that Phonevalley, its mobile marketing agency, will expand into the United States. Phonevalley is already active within the European market, and recently expanded to Asia. Phonevalley, which Publicis acquired last September, counts Universal, Samsung, and Sony BMG among its clients. Publicis intends to use Phonevalley's...
- Blog posts 2008-07-10
- Publicis Q4: $15.5M Army Fraud Settlement Not Noted in Its Numbers
- Publicis Groupe's Q4 numbers successfully conceal the payment of $15.5 million to settle allegations that its Leo Burnett unit defrauded the U.S. Army (during a war!) by overbilling its recruitment ad account. There is no mention of the extraordinary expense in the numbers, out today, even though...
- Blog posts 2009-02-11
- The Goldman Sachs of Advertising Goes Away
- It was a 100-year old agency that lately dreamed up Yetis to personify out-of-control lenders for Capital One. It was the brains behind Charmin's Mr. Whipple It's been rolled by Publicis Groupe. It was a 100-year old agency that lately dreamed up Yetis to personify out-of-control lenders for Capital...
- Research articles 2002-12-02
- Nikon. (Account).(company narrows ad agency search to six firms )(Brief Article)
- NIKON has pruned the list of contenders for its estimated $17 million-plus account to six agencies. The finalists: HAVAS' ARNOLD and EURO RSCG MVBMS; OMNICOM's BBDO WORLDWIDE and DDB WORLDWIDE; and ... NIKON has pruned the list of contenders for its estimated $17 ...
- Research articles 2002-12-30
- 1: James R. Stengel, Global marketing officer, Procter & Gamble Co. Ad budget: $3.32 billion.(Special Report: Power Players)(Brief Article)
- AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide, Wing Latino Group and MediaCom, all New York; Grey, Toronto. Publicis Groupe's Bromley Communications, San Antonio; Leo Burnett USA and Burrell Communications Group, both Chicago; Leo Burnet AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide, Wing Latino...
- Research articles 2004-10-04
- People.(The World: Ad Age Global News & Data)(appointments)(Brief Article)
- Linda Kovarik to executive planning director, Japan, Beacon Communications, a joint venture between Publicis Groupe and Dentsu, Tokyo, from regional planning director, Procter & Gamble Co., Asia/Pacific, Publicis' Leo Burnett Worldwide, Hong Kong Linda Kovarik to executive planning director, Japan, Beacon Communications, a joint venture...
- Research articles 2004-10-18
- BMW narrows review to eight shops.(The Week)(advertising contracts of BMW of North America L.L.C.)(Rich Hamilton of ZenithOptimedia resigns)(advertising strategies of Kraft Foods Inc.)
- BMW of North America selected eight agencies to participate in the next stage of the automaker's review to handle brand creative duties for its account valued at $70 million. A BMW spokeswoman said that after reviewing request-for-proposal informatio BMW of North America selected eight agencies to...
- Research articles 2005-08-29
- The Week; Delta's Song to challenge JetBlue.(advertising-related news briefs )
- Publicis Groupe's Leo Burnett USA, Chicago, will be the agency of record for Song, the new low-fare airline introduced Jan. 29 by Delta Air Lines as a cost-conscious competitor to JetBlue, Southwest and AirTran, executives at the agency and Delta Air Publicis Groupe's Leo Burnett USA,...
- Research articles 2003-02-03
- Spots: Nintendo.(new ad introduces company's GameBoy Advance SP)(Brief Article)
- A root is shown pushing through the soil and blooming into a deep red daisy, followed by the tagline ``Brilliant,'' in new work from Publicis Groupe's Leo Burnett, Chicago, to introduce ... A root is shown pushing through the soil and blooming into a deep ...
- Research articles 2003-03-31
- Spots: BMW.(News)(X5 sport utility vehicle ad by Fallon)(Brief Article)
- Publicis Groupe's Fallon, Minneapolis, tapped "Ice Age'' animator Peter de Seve to launch BMW of North America's 2004 X5 sport utility vehicle. ... Publicis Groupe's Fallon, Minneapolis, tapped "Ice Age'' animator Peter de Seve to launch BMW of North America's 2004 X5 sport utility vehicle....
- Research articles 2003-11-03
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