Razorfish

Recent Events

News & Analysis

advertisement and razorfish - All News and Analysis

• Integration Shuffle: Razorfish's Kinsella Tapped As Digitas' North American President

  PaidContent - 2009-10-28

  Razorfish Chief Innovation Officer Colin Kinsella is being moved over to Digitas as part of Publicis Groupe digital hub VivaKi’s ongoing efforts to integrate the two interactive shops. Kinsella will serve as president of Digitas North America, a post that has been vacant since Laura Lang was named...

  Tags: Advertisement, Digitas, Publicis Groupe S.A., Razorfish, Integration, Advertising, Industry Moves, David Kaplan

• Earnings: Publicis Groupe Declares Downturn Over, Restates Digital Ambitions

  PaidContent - 2009-10-27

  Many in the media world are still struggling through the slashed budgets and changed business models, but at least for French advertising group Publicis the ad spend downturn is over. In its Q309 earnings release pdf on Tuesday, the company declared that the ad market reached its lowest point...

  Tags: Revenue, Advertisement, Publicis Groupe S.A., Razorfish, Earnings, Operational Accounting, Finance, Advertising, Marketing, Money, Companies, Publicis, Countries, Europe, France, Patrick Smith

• Publicis Closes Razorfish Acquisition; Microsoft Gets 3.3 Percent Stake In Ad Holding Company

  PaidContent - 2009-10-14

  Two months after striking the deal, French ad holding company Publicis Groupe has closed its $530 million acquisition of digital agency Razorfish from Microsoft (NSDQ: MSFT). As part of the terms of the sale, Microsoft got a 3.3 percent stake in Publicis, which paid Microsoft $286.8 million in cash...

  Tags: Acquisition, Advertisement, Publicis Groupe S.A., Razorfish, Microsoft Corp., Mergers & Acquisitions, Corporate Law, Investment, Finance, Business Operations, Advertising, Money, M&A & Venture Capital, David Kaplan

• Having Lost Out On Razorfish, Dentsu's Eager To Acquire

  PaidContent - 2009-09-03

  Now that it has sunk in that Dentsu’s $700 million offer to buy Razorfish from Microsoft (NSDQ: MSFT) was soundly trumped by Publicis Groupe’s $530 million bid, the Japanese ad agency is getting right back on the horse and is letting the world know it’s ready for an acquisition....

  Tags: Advertisement, Razorfish, Advertising, Money, M&A & Venture Capital, Companies, Microsoft, Publicis, Countries, Asia, Japan, David Kaplan

• Publicis buys Microsoft's Razorfish for USD530m

  Strategy Eye - 2009-08-09

  Publicis is buying Microsoft's digital marketing arm, Razorfish, for roughly USD530m as part of a five-year search ad agreement. Publicis claims the deal will mean that its digital operations will make up 25% of its annual revenues, hitting an internal target a year ahead of schedule. ...

  Tags: Advertisement, Publicis Groupe S.A., Razorfish, Microsoft Corp., Publicis, Search, Avenue A/Razorfish, Andrew McDonald

• Razorfish Bidding Saga Over: Publicis Buys It For Around $600M; Bing Ad Deal Included

  PaidContent - 2009-08-09

  So as I first tweeted late last night, the Razorfish bidding war is over, and the winner is, as expected, Publicis. The price, around $600 million, and even though this isn't the highest bid parent MIcrosoft got, it went with it because of the other major component in the...

  Tags: Advertisement, Razorfish, Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Microsoft, Rafat Ali

• Publicis nears Razorfish acquisition

  Financial Times - 2009-08-06

  Publicis Groupe is closing in on an acquisition of Razorfish, Microsoft's digital advertising agency, and could agree final terms by early next week, according to people familiar with the negotiations.The situation remains fluid, but the French communications company behind Digitas, Leo Burnett and Zenith Optimedia has taken the lead...

  Tags: Acquisition, Advertisement, Publicis Groupe S.A., Razorfish, Microsoft Corp., Publicis, Mergers & Acquisitions, Corporate Law, Investment, Finance, Business Operations, Financial Times

• Publicis tempted to buy Razorfish, says CEO

  Strategy Eye - 2009-07-23

  Publicis Groupe CEO Maurice Levy says his company is interested in acquiring Microsoft’s digital ad agency Razorfish if it is up for sale. ?We consider that it is a fine company with some interesting advantages. They fit quite well with our strategy,? says Levy. However, he adds ?but it’s...

  Tags: Advertisement, Razorfish, Microsoft Corp., Avenue A/Razorfish, Editorial

• Microsoft aims to sell Razorfish to major ad companies

  Strategy Eye - 2009-07-13

  Microsoft is reportedly pitching a deal to five of the world’s major ad companies in a bid to find a buyer for its digital ad agency Razorfish. WPP Group is thought to have started due diligence on a possible deal, with Omnicom, Publicis, Interpublic and Dentsu also said to...

  Tags: Advertisement, Razorfish, Microsoft Corp., WPP, Dentsu, Avenue A/Razorfish, Editorial, Interpublic Group of Companies Inc., Omnicom Group Inc.

• Advertising Roundup: Mercedes Taps Razorfish; Heinz in Actor Search; New OgilvyAction CEO; More ...

  BNET - 2009-01-13

  Mercedes-Benz taps Razorfish -- New digital agency of record comes after a quiet review, Steve Cannon, VP-marketing at the automaker, said. Mr. Cannon would not reveal spending, only to say that the business is worth "millions and millions of dollars." The incumbent was Critical Mass, Toronto. [Source: Ad Age] ...

  Tags: Advertisement, Agency, New York, Razorfish, H.J. Heinz Co., Sheila, Jim Edwards