Resources

11 Resources for

advertisement and rich media

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Advertisement
a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
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Interactive; Turbocharged VW, easy-to-use site of metmuseum.org, animation of DiscoveryHealth win praise.(Advertising Age Best)(Brief Article)
In the beginning there was the static banner ad. But interactive advertising has evolved. Recently, there has been the animated banner and the rich media advertisement. In the beginning there was the static banner ad. But interactive advertising has evolved. Recently, there has been...
Tags: advertisement, animation, rich media, VW
Research articles 2000-05-29
Mediaplex and EyeWonder to Offer Integrated Ad Serving, Rich Media, and Video Products and Services
SAN FRANCISCO & ATLANTA -- ValueClick, Inc.'s (Nasdaq:VCLK) technology division, Mediaplex, and EyeWonder, Inc., a leader in online video and rich media advertising solutions, today announced they have entered into an agreement to provide advertisers and agencies with the best combination of integrated ad serving, rich media, and video ad...
Tags: ad serving, advertisement, rich media, video, video advertisement
Research articles 2006-08-29
The IAB Issues Revised Ad Unit and Rich Media Creative Guidelines for Public Comment
Fostering Ongoing Standardization and Innovation in the Online Industry
Tags: advertisement, Interactive Advertising Bureau, rich media
Research articles 2008-05-08
Microsoft's MSN fattens banners with rich media; Click-through rates double for Unilever's Dove in ad test.(Brief Article)
Microsoft corp., hoping to breathe new life into the beleaguered banner ad, today kicks off another phase of its enriched ad program. Microsoft corp., hoping to breathe new life into the beleaguered banner ad, today kicks off another phase of its enriched ad program.
Tags: advertisement, Microsoft Corp., MSN, rich media, Unilever PLC
Research articles 2000-09-25
AOL finally set for rich media; Internet heavyweight now ready to cash in on latest ad formats.(Brief Article)
While AOL's woes can be attributed in part to the anemic interactive advertising climate, the service's inability to accommodate enhanced online ad formats-known as rich media-has significantly limited the range of digital programs it can deliver to While AOL's woes can be attributed in part...
Tags: advertisement, America Online Inc., Internet, rich media
Research articles 2002-08-19
@Home Network Becoming Where It's at for Rich Media
The @Home Network, Redwood City, Calif., will announce several new advertising deals this week. As part of a "rich media" initiative, orchestrated by Susan Bratton, director of @Home's interactive advertising group, three automotive advertisers have recommitted to the cable broadband service: General Motors, Toyota and Acura. The three have tapped...
Tags: advertisement, network, rich media
Research articles 1998-10-05
Online Ads Surge 30 Percent in Last Year; Popular Rich Media Ads May be Bad for Business, Warns Websense; Dynamic Technology Advertising Distracts Workers, Drains Bandwidth
Business Editors & High-Tech Writers
Tags: advertisement, online advertising, rich media, Websense Inc., worker
Research articles 2003-02-06
Road Runner and Rampt Partner to Provide Rich Media Search Environment; Broadband Advertising Sponsorship Program Key Component of Agreement
Business Editors & High-Tech Writers
Tags: advertisement, agreement, broadband, rich media
Research articles 2000-04-25
INTEL ADS PIVOT ON RICH MEDIA.
Intel Corp. today at the @dtech conference in New York unveils these interactive ads, which are being tested on the @Home Network to prove the effectiveness of rich media advertising (see story p. S-34). Trying to show how its Pentium II processor ca Intel Corp. today...
Tags: advertisement, Intel Corp., rich media
Research articles 1998-10-26
Viewpoint Awarded DoubleClick Rich Media Certification; Qualification Allows DoubleClick to Offer Viewpoint Interactive Ad Formats
Business Editors & Technology Writers
Tags: advertisement, DoubleClick Inc., rich media
Research articles 2002-05-14
The Decade in Online Advertising 1994-2004
The Internet, virtually unheard of just over a decade ago, is today a vital daily part of most American's lives. The many forms of marketing and advertising it enables - permission email, keyword-targeted search engine advertising, floating animated page takeovers, interactive on-page rich media ads, streaming audio and video, consumer-fueled...
Tags: Advertisement, DoubleClick Inc., Online Advertising, Rich Media
White papers 2005-04-01

Additional Resources

Delivering media subscription services: The business advantage of Intel. (Intel[R]).(Advertisement)
Digital media subscription services are now a reality. As Internet connections get faster and more consumers are online, paid subscriptions to rich content are replacing "free content" as a viable business model for entertainment and broa Digital media subscription services are now a reality....
Tags: advertisement, broadband, digital media, Intel Corp., processor, server
Research articles 2002-06-03
Advertising Roundup: Saatchi Wins Kroger; Valassis Suit Develops; Y&R Defends Sharks; Clear Channel Settles Claim; More ...
Donny Deutsch screams for revenge as recession hits people he knows (i.e. the super rich) -- Bernie Madoff is a “serial killer,” former adman turned gazillionaire Deutsch told Jim Cramer during Mad Money Thursday, who “belongs in a cage tomorrow.” “He didn’t do it with homicide,” Deutsch continued, “but do...
Tags: Advertisement, Clear Channel Communications Inc., Bernard Madoff, Saatchi & Saatchi, Jim Edwards
Blog posts 2009-01-12
RIM Amps Up BlackBerry APIs
Research in Motion ramped up its API offerings for BlackBerry Monday with the announcement of new advertising and payment services, general availability of content and alert push to apps, and three new location-based services. RIM also announced OpenGL ES support for 3D gaming and graphics. "Our worldview is that everything...
Tags: RIM BlackBerry, Research In Motion Ltd.
News items 2009-11-09
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