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	<title><![CDATA[advertisement and right media inc. Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/advertisement+and+right+media+inc..html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertisement and right media inc.]]></description>
	<s:counts start="0" returned="7" found="7" />
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		<title><![CDATA[Yahoo's Right Media Goes Premium; Founder Walrath Leaves]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-yahoos-right-media-goes-premium-founder-walrath-leaves%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Yahoo (NSDQ: YHOO) is taking its Right Media ad exchange up market. In a blog post, Yahoo GM Bill Wise says the exchange &#8220;has refined its strategy to become a premium exchange focused on being transparent, differentiated and interoperable.&#8221; The move comes as Right Media, which was the first...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 16 Nov 2009 23:10:31 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/right+media+inc..html"><![CDATA[Right Media Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/adage.html"><![CDATA[AdAge]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
	</item>
	<item>
		<title><![CDATA[Yahoo! and Havas Have Something Up Their Sleeve]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/100094/yahoo-and-havas-have-something-up-their-sleeve/]]></link>
		<description><![CDATA[Via the good folks at ClickZ, Yahoo! signed a deal with powerhouse ad group Havas. From the article:   The initiatives are intended to support the company's mission to ease the process for creating and purchasing display ads, and in the process dominate the non-search digital ad market. ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 04 Jun 2008 18:57:33 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/right+media+inc..html"><![CDATA[Right Media Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/havas.html"><![CDATA[Havas]]></category>
		<category domain="http://resources.bnet.com/topic/outsourcing.html"><![CDATA[Outsourcing]]></category>
		<category domain="http://resources.bnet.com/topic/it+operations.html"><![CDATA[It Operations]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/outsourcing+%2526+subcontracting.html"><![CDATA[Outsourcing & Subcontracting]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
	</item>
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		<title><![CDATA[Right Media Signs .Fox Networks in Multi-Year Ad Serving Deal.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5570/is_200803/ai_n25296894]]></link>
		<description><![CDATA[NEW YORK, March 17 /PRNewswire/ --     Right Media  (http://www.rightmedia.com), a Yahoo! company and creator of the Right  Media Exchange, today announced that it has entered into a long-term,  multi-territory agreement with .Fox Networks to power and   NEW YORK, March 17 /PRNewswire/...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Mar 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ad+serving.html"><![CDATA[ad serving]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/right+media+exchange.html"><![CDATA[Right Media Exchange]]></category>
		<category domain="http://resources.bnet.com/topic/right+media+inc..html"><![CDATA[Right Media Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Datran Media to Speak Alongside Microsoft, DoubleClick, Right Media and Other Industry Leaders During Advertising Week]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200709/ai_n19525425]]></link>
		<description><![CDATA[Today, leading performance-based marketing company Datran Media announced it will have a major presence at the Online Media, Marketing and Advertising OMMA Conference and Expo this September 24-25, 2007, in New York.  Sharing the stage with executives from Microsoft, Yahoo!, DoubleClick and other leaders in the online marketing space,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 18 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/doubleclick+inc..html"><![CDATA[DoubleClick Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/right+media+inc..html"><![CDATA[Right Media Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Right Media Launches Publisher Media Exchange  Auction-Based Media Management Solution for Online Publishers; Fox Interactive Media, LookSmart, Six Apart, Tickle and Tribune to Implement High Yield Strategy for Non-Premium Advertising Inventory]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Sept_11/ai_n16715384]]></link>
		<description><![CDATA[HENDERSON, Nev. -- Right Media (www.rightmedia.com), creator of the Right Media Exchange, today launched a new solution for large online publishers to create their own white label media exchange to sell non-premium inventory more efficiently and maximize revenue. Announced at the iMedia Brand Summit in Henderson, Nevada, Publisher Media Exchange...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/fox+interactive+media.html"><![CDATA[Fox Interactive Media]]></category>
		<category domain="http://resources.bnet.com/topic/looksmart+ltd..html"><![CDATA[LookSmart Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/right+media+inc..html"><![CDATA[Right Media Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/six+apart+ltd..html"><![CDATA[Six Apart Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/tribune+co..html"><![CDATA[Tribune Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">LOOK</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TRB</category>
		<category domain="tickers">LOOK,TRB</category>
	</item>
	<item>
		<title><![CDATA[Right Media Unveils First Open Media Exchange for Interactive Advertising; 11,000 Ad Networks, Advertisers, and Publishers Trading Inventory on a Common Transparent Platform]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_June_19/ai_n16485553]]></link>
		<description><![CDATA[NEW YORK -- Right Media today launched the Right Media Exchange - the world's first open media exchange for the interactive advertising industry. More than 11,000 ad networks, advertisers and publishers are already interacting through the Right Media Exchange, trading more than two billion impressions daily. Auctioning every ad in...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/right+media+exchange.html"><![CDATA[Right Media Exchange]]></category>
		<category domain="http://resources.bnet.com/topic/right+media+inc..html"><![CDATA[Right Media Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[THE RIGHT MESSAGE, THE RIGHT MEDIA; MANUFACTURERS OF APPLIANCES, BEDDING LEAD THE PACK OF POWER ADVERTISING IN HOME FURNISHINGS.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4360/is_200005/ai_n15222354]]></link>
		<description><![CDATA[Advertisers are today's great communicators, the arbiters of  what's hip -- and what products consumers want and need to buy.     Advertisers are today's great communicators, the arbiters of  what's hip -- and what products consumers want and need to buy.   ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 29 May 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/right+media+inc..html"><![CDATA[Right Media Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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