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- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
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- Seeing green. Wearing o' the green is no longer just for St. Patrick's Day, as some marketers push green clothing (as in eco-friendly). Last week, Banana Republic rolled out a Green Collection that includes apparel in bamboo, organic linen and soy/silk knit fabrics. Also last week,...
- Research articles 2008-04-14
- Amobee launches mobile advertising trial with Orange in France; Brands including Coke, and Saab participate in the first "advertising-funded" mobile content trial in France.
- M2 PRESSWIRE-11 January 2007-Amobee Media Systems: Amobee launches mobile advertising trial with Orange in France; Brands including Coke, and Saab participate in the first "advertising-funded" mobile content trial in FranceC1994-2007 M2 COMMUNICATIONS LTD RDATE:11012007 LONDON/SAN FRANCISCO - Amobee Media Systems today...
- Research articles 2007-01-11
- Richmond Times-Dispatch, Va., Advertising Column.
- By Bob Rayner, Richmond Times-Dispatch, Va. Knight Ridder/Tribune Business News Nov. 12--MARTIN AGENCY SHOPPING FOR A NEW CAR ACCOUNT: In March 1997, The Martin Agency landed the Saab USA advertising account with great fanfare. Worth an estimated $180 million over three years,...
- Research articles 2002-11-12
- Late News.(Brief Article)
- P&G new-product work said to land at D'Arcy [cincinnati] Procter & Gamble Co. awarded Bcom3 Group's D'Arcy Masius Benton & Bowles, New York, three new-product assignments with combined 2003 media spending of up to $150 million, said an executive familiar with the situation. A...
- Research articles 2002-09-16
- Late News.(includes, Daewoo Motor America to announce angency of record)
- Ogilvy, AKQA and Omnicom unit cut staffs [culver city, calif.] WPP Group's Ogilvy & Mather Worldwide laid off 10 of its 130 staff members, becoming one of the latest agencies to cut back. Another, AKQA, San Francisco, formerly Citron Haligman Bedecarre, cut as many...
- Research articles 2001-04-23
- Slow Ad Spending Spurs Layoffs at Richmond, Va., Agency.(Knight Ridder/Tribune Business News)
- Jan. 31--The Martin Agency has laid off more than 10 percent of its local work force. The move comes after several bad turns for Richmond's largest advertising agency. During the past 18 months, Martin has seen $200 million in anticipated billings from dot-com clients...
- Research articles 2001-02-01
- Resolve to simplify ad copy in the new year.(Brief Article)
- New Year's resolutions should never be too ambitious. Committing to an entire laundry list of do's and don'ts is a certain prescription for self-loathing by Memorial Day. So as you resolve to improve your b-to-b advertising in 2001, remember to keep it simple. ...
- Research articles 2001-01-08
- Adages.(Brief Article)(Statistical Data Included)
- Newtonian theory of physical figness Look out, PowerBar, here comes . . . Fig Newtons? Nabisco Biscuit Co. in May issues of fitness magazines presents the fig-and especially the Fig Newton-as the answer to athletic endurance. The campaign from FCB Worldwide, New York, depicts...
- Research articles 2000-04-24
- Richmond Times-Dispatch, Va., Advertising Column.
- Knight Ridder/Tribune Business News Apr. 19 -- The Martin Agency has been getting people into Wrangler's jeans for 10 years. But the relationship finally wore out. Wrangler has decided to loosen its ties with Martin and is beginning a review to...
- Research articles 1999-04-22
- Richmond Times-Dispatch, Va., Business Briefs Column.
- Knight Ridder/Tribune Business News Oct. 6--AD EXECUTIVE PROMOTED: The Martin Agency has promoted Kerry Feuerman to vice chairman. He had been vice president and group creative director at Martin, which is Richmond's largest advertising agency. Feuerman, 46, joined Martin in 1993 as group creative...
- Research articles 1998-10-07
- Regulatory Log
- Items in the Regulatory Log are based on agency announcements in the Federal Register unless otherwise noted; Federal Register publication dates are in boldface.Key: AD = Airworthiness Directive. NPRM = Notice of Proposed Rulemaking.Federal Aviation Administration June 24Empresa Brasileira de Aeronautica, S.A. EMBRAER, Model EMB-145 Series Airplanes: AD, final rule,...
- Research articles 1998-07-13
- Richmond, Va., Advertising Firm Honored by Magazine.
- By Bob Rayner, Richmond Times-Dispatch, Va. Knight Ridder/Tribune Business News Feb. 23--Take some old movies, outdoor gear, watches, Finnish vodka, Swedish cars and a big gamble. Garnish the mix with a well-known creative flair and you have another major honor...
- Research articles 1998-02-23
- Changing direction: eight major auto brands changed slogans and/or marketing strategies in 1997
- It seems that a model year doesn't go by without a gaggle of companies restaging their brand strategies; this in the most expensive category, short of housing, in which consumers shop. In other words, why is it so difficult to say what Mercury is or what Acura means? ...
- Research articles 1998-01-05
- Consolidation ahead.(Saab moves advertising work to Lowe Brindfors)(Brief Article)
- Ad agencies with major car accounts, prepare for an auto industry trend: the consolidation of global advertising. Ad agencies with major car accounts, prepare for an auto industry trend: the consolidation of global advertising.
- Research articles 2001-02-05
- Saab Signs Carlson in Tilt from Ads to Promos - Brief Article
- Completing a shift away from national TV ads toward relationship marketing, Saab Cars USA has quietly signed Carlson Marketing, Troy, Mich., to handle most of its promotions and event marketing through 2000.
- Research articles 1999-05-31
- Saab takes new turn.(Saab Cars USA's new TV ad campaign)(Brief Article)
- Saab Cars USA is driving in a new ad direction as the Swedish car importer embarks on the most ambitious product expansion in its history. Saab Cars USA is driving in a new ad direction as the Swedish car importer embarks on the most ambitious...
- Research articles 2001-12-31
- Saab ads go adversarial
- NEW YORK AP -- The Swedish automaker Saab takes on oxygen bars, wrinkled suits, candy bars and nudity and comes out the winner every time in a new global advertising campaign.
- Research articles 1999-03-31
- SAAB'S NEW GLOBAL CAMPAIGN TRULY GLOBAL, CREATIVELY: `VS.' AD EFFORT FOLLOWS MONTHS OF BRAINSTORMING BY TWO AGENCIES.(Saab Automobile AB)
- Saab Automobile first global advertising campaign is truly an effort that could be labeled: Years in the making. Saab Automobile first global advertising campaign is truly an effort that could be labeled: Years in the making.
- Research articles 1999-04-19
- 'Ultimate Drive' promo: Saab's sweepstakes; 9-3 model push uses Web, direct and e-mail ads.(Interactive)(Brief Article)
- Byline: JEAN HALLIDAY Byline: JEAN HALLIDAY
- Research articles 2002-09-09
- Virginia's Martin Ad Agency Wins Saab Cars Account.(Originated from Richmond Times-Dispatch, Va.)
- Mar. 20--With '70s disco tunes playing, employees of The Martin Agency celebrated the agency's latest coup yesterday -- the Saab Cars USA Inc. account. Mar. 20--With '70s disco tunes playing, employees of The Martin Agency celebrated the agency's latest coup yesterday...
- Research articles 1997-03-19
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