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	<title><![CDATA[advertisement and saab Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/advertisement+and+saab.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertisement and saab]]></description>
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		<title><![CDATA[Ad Track]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmusa/is_200804/ai_n25157901]]></link>
		<description><![CDATA[Seeing green. Wearing o' the green is no longer just for St. Patrick's Day, as some marketers push green clothing (as in eco-friendly).     Last week, Banana Republic rolled out a Green Collection that includes apparel in bamboo, organic linen and soy/silk knit fabrics. Also last week,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Apr 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/bottle.html"><![CDATA[bottle]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/quality.html"><![CDATA[Quality]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[SALES]]></category>
		<category domain="http://resources.bnet.com/topic/starbucks+corp..html"><![CDATA[Starbucks Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/wal-mart+stores+inc..html"><![CDATA[Wal-Mart Stores Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SBUX</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WMT</category>
		<category domain="tickers">SBUX,WMT</category>
	</item>
	<item>
		<title><![CDATA[Amobee launches mobile advertising trial with Orange in France; Brands including Coke, and Saab participate in the first "advertising-funded" mobile content trial in France.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5243/is_200701/ai_n19662036]]></link>
		<description><![CDATA[M2 PRESSWIRE-11 January 2007-Amobee Media Systems: Amobee launches  mobile advertising trial with Orange in France; Brands including Coke,  and Saab participate in the first "advertising-funded" mobile  content trial in FranceC1994-2007 M2 COMMUNICATIONS LTD    RDATE:11012007    LONDON/SAN FRANCISCO - Amobee Media Systems today...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 11 Jan 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/france.html"><![CDATA[France]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/orange+pcs.html"><![CDATA[Orange PCS]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Saab hands launch to Leagas Delaney.(The World: Ad Age Global News & Data)(Leagas Delaney Group Ltd.)(Saab-Scania AB)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200409/ai_n26182524]]></link>
		<description><![CDATA[Byline: Alexandra Jardine    Byline: Alexandra Jardine  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 20 Sep 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Richmond Times-Dispatch, Va., Advertising Column.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200211/ai_n21714131]]></link>
		<description><![CDATA[By Bob Rayner, Richmond Times-Dispatch, Va. Knight Ridder/Tribune  Business News    Nov. 12--MARTIN AGENCY SHOPPING FOR A NEW CAR ACCOUNT: In March  1997, The  Martin Agency landed the Saab USA advertising account with  great fanfare.  Worth an estimated $180 million over three years,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 12 Nov 2002 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Late News.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200209/ai_n25600505]]></link>
		<description><![CDATA[P&G new-product work said to land at D'Arcy    [cincinnati] Procter & Gamble Co. awarded Bcom3 Group's  D'Arcy Masius Benton & Bowles, New York, three new-product  assignments with combined 2003 media spending of up to $150 million,  said an executive familiar with the situation. A...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 16 Sep 2002 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/allied+domecq+plc..html"><![CDATA[Allied Domecq Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/chicago.html"><![CDATA[Chicago]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/procter+%2526+gamble+co..html"><![CDATA[Procter & Gamble Co.]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/u.s..html"><![CDATA[U.S.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PG</category>
		<category domain="tickers">GMGMQ,MCD,PG</category>
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		<title><![CDATA['Ultimate Drive' promo: Saab's sweepstakes; 9-3 model push uses Web, direct and e-mail ads.(Interactive)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200209/ai_n25600456]]></link>
		<description><![CDATA[Byline: JEAN HALLIDAY    Byline: JEAN HALLIDAY  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Sep 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Saab takes new turn.(Saab Cars USA's new TV ad campaign)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200112/ai_n25598594]]></link>
		<description><![CDATA[Saab Cars USA is driving in a new ad direction as the Swedish car  importer embarks on the most ambitious product expansion in its history.    Saab Cars USA is driving in a new ad direction as the Swedish car  importer embarks on the most ambitious...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 31 Dec 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Late News.(includes, Daewoo Motor America to announce angency of record)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200104/ai_n25597010]]></link>
		<description><![CDATA[Ogilvy, AKQA and Omnicom unit cut staffs    [culver city, calif.] WPP Group's Ogilvy & Mather  Worldwide laid off 10 of its 130 staff members, becoming one of the  latest agencies to cut back. Another, AKQA, San Francisco, formerly  Citron Haligman Bedecarre, cut as many...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 23 Apr 2001 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/california.html"><![CDATA[California]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/lowe.html"><![CDATA[Lowe]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Consolidation ahead.(Saab moves advertising work to Lowe Brindfors)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200102/ai_n25596001]]></link>
		<description><![CDATA[Ad agencies with major car accounts, prepare for an auto industry  trend: the consolidation of global advertising.    Ad agencies with major car accounts, prepare for an auto industry  trend: the consolidation of global advertising.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 Feb 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/consolidation.html"><![CDATA[consolidation]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Slow Ad Spending Spurs Layoffs at Richmond, Va., Agency.(Knight Ridder/Tribune Business News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200102/ai_n22501474]]></link>
		<description><![CDATA[Jan. 31--The Martin Agency has laid off more than 10 percent of its  local work force.    The move comes after several bad turns for Richmond's largest  advertising agency. During the past 18 months, Martin has seen $200  million in anticipated billings from dot-com clients...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Feb 2001 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/billing.html"><![CDATA[billing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/richmond.html"><![CDATA[Richmond]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Resolve to simplify ad copy in the new year.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200101/ai_n25863382]]></link>
		<description><![CDATA[New Year's resolutions should never be too ambitious.  Committing to an entire laundry list of do's and don'ts is a  certain    prescription for self-loathing by Memorial Day. So as you resolve  to improve your b-to-b advertising in 2001, remember to keep it simple. ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 Jan 2001 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/b2b.html"><![CDATA[B2B]]></category>
		<category domain="http://resources.bnet.com/topic/image.html"><![CDATA[image]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Adages.(Brief Article)(Statistical Data Included)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200004/ai_n25592906]]></link>
		<description><![CDATA[Newtonian theory of physical figness    Look out, PowerBar, here comes . . . Fig Newtons? Nabisco Biscuit  Co. in May issues of fitness magazines presents the fig-and especially  the Fig Newton-as the answer to athletic endurance. The campaign from  FCB Worldwide, New York, depicts...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Apr 2000 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/chicago.html"><![CDATA[Chicago]]></category>
		<category domain="http://resources.bnet.com/topic/gibson.html"><![CDATA[Gibson]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/procter+%2526+gamble+co..html"><![CDATA[Procter & Gamble Co.]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PG</category>
		<category domain="tickers">PG</category>
	</item>
	<item>
		<title><![CDATA[Saab Signs Carlson in Tilt from Ads to Promos - Brief Article]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0BDW/is_22_40/ai_54787804]]></link>
		<description><![CDATA[Completing a shift away from national TV ads toward relationship marketing, Saab Cars USA has quietly signed Carlson Marketing, Troy, Mich., to handle most of its promotions and event marketing through 2000.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 31 May 1999 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Richmond Times-Dispatch, Va., Advertising Column.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_199904/ai_n22396065]]></link>
		<description><![CDATA[Knight Ridder/Tribune Business News    Apr. 19 -- The Martin Agency has been getting people into  Wrangler's jeans for 10 years. But the relationship finally wore  out.    Wrangler has decided to loosen its ties with Martin and is  beginning a review to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 22 Apr 1999 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/richmond.html"><![CDATA[Richmond]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[SAAB'S NEW GLOBAL CAMPAIGN TRULY GLOBAL, CREATIVELY: `VS.' AD EFFORT FOLLOWS MONTHS OF BRAINSTORMING BY TWO AGENCIES.(Saab Automobile AB)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_199904/ai_n25587822]]></link>
		<description><![CDATA[Saab Automobile first global advertising campaign is truly an  effort that could be labeled: Years in the making.    Saab Automobile first global advertising campaign is truly an  effort that could be labeled: Years in the making.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Apr 1999 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Saab ads go adversarial]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4182/is_19990331/ai_n10126836]]></link>
		<description><![CDATA[NEW YORK AP -- The Swedish automaker Saab takes on oxygen bars, wrinkled suits, candy bars and nudity and comes out the winner every time in a new global advertising campaign.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 31 Mar 1999 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Richmond Times-Dispatch, Va., Business Briefs Column.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_199810/ai_n22368059]]></link>
		<description><![CDATA[Knight Ridder/Tribune Business News    Oct. 6--AD EXECUTIVE PROMOTED: The Martin Agency has promoted Kerry  Feuerman to vice chairman. He had been vice president and group creative  director at Martin, which is Richmond's largest advertising agency.  Feuerman, 46, joined Martin in 1993 as group creative...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 07 Oct 1998 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/director.html"><![CDATA[director]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/mcdonald.html"><![CDATA[McDonald]]></category>
		<category domain="http://resources.bnet.com/topic/richmond.html"><![CDATA[Richmond]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/tobacco.html"><![CDATA[tobacco]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Regulatory Log]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0UBT/is_28_12/ai_50163268]]></link>
		<description><![CDATA[Items in the Regulatory Log are based on agency announcements in the Federal Register unless otherwise noted; Federal Register publication dates are in boldface.Key: AD = Airworthiness Directive. NPRM = Notice of Proposed Rulemaking.Federal Aviation Administration June 24Empresa Brasileira de Aeronautica, S.A. EMBRAER, Model EMB-145 Series Airplanes: AD, final rule,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 13 Jul 1998 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/fax.html"><![CDATA[Fax]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Richmond, Va., Advertising Firm Honored by Magazine.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_199802/ai_n22348710]]></link>
		<description><![CDATA[By Bob Rayner, Richmond Times-Dispatch, Va.  Knight Ridder/Tribune  Business News       Feb. 23--Take some old movies, outdoor gear, watches, Finnish  vodka, Swedish cars and a big gamble. Garnish the mix with a well-known  creative flair and you have another major honor...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 23 Feb 1998 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/adweek.html"><![CDATA[Adweek]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/gamble.html"><![CDATA[gamble]]></category>
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		<title><![CDATA[Changing direction: eight major auto brands changed slogans and/or marketing strategies in 1997]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0BDW/is_n1_v39/ai_20121503]]></link>
		<description><![CDATA[It seems that a model year doesn't go by without a gaggle of companies restaging their brand strategies; this in the most expensive category, short of housing, in which consumers shop. In other words, why is it so difficult to say what Mercury is or what Acura means?  ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 Jan 1998 23:59:59 -0800</pubDate>
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