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- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
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- Wi-Fi TV Launches Largest Sales Team Selling Online Video Ads as eMarketer Projects Online Video Ads to Surge 89% in '07
- Wi-Fi TV Inc. (PINKSHEETS: WTVI) now has in place the largest independent sales team selling both online video ads and Internet TV Stations; and, research firm eMarketer projects that ad revenue from online video will reach $775 million this year, an upward revision from its previous estimate of $640 million....
- Research articles 2007-03-20
- Blinkx Doubles Ad Sales Team
- Blinkx seems to be clocking along at a fine pace, doubling its salesforce, according to a new release. From the release: Blinkx, the world’s largest and most advanced video search engine, today announced that it has doubled its advertising ...
- Blog posts 2008-05-09
- Get Kerri-Anne On Your Sales Team | BTalk Australia
- (7min 52) Advertorials are still a feature of daytime television in Australia. Do they work? Will a paid guest spot on Mornings with Kerri-Anne drive sales or devalue your brand? Bruce Potter is the Creative Director at Streetwise Advertising. On today’s BTalk Australia he gives Phil Dobbie...
- Blog posts 2009-02-16
Additional Resources
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan 'The budget evolved from a management tool into an obstacle to management.' Frank C. CarlucciCarlucci has had a very diverse career, having served as US...
- News items 2009-08-10
- Fuji America Corporation. (Advertisement).(Company Profile)
- CAPABILITIES PROFILE Fuji America Corporation is located on an 11-acre campus in Vernon Hills, Illinois. The 160,000 square foot facility houses the Sales, Applications Engineering, Service, Training, Engineering, Parts, and Refurbishment Departments, as well as administrative offices. Fuji America has been in...
- Research articles 2002-05-01
- Improving Lead Conversion Rates
- When trying to grow a business, finding potential new customers—known as leads—is just the beginning. Before they can benefit you in any way, those leads must be turned into sales. This process can be approached systematically. First, you must ensure that the leads are suitable in the first place, which...
- Articles 2007-05-08
- Tongjitang Chinese Medicines Company Q3 2008 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you so much. Operator instructions We’ll take our first question from Katherine Lu with Oppenheimer & Company. Katherine Lu – Oppenheimer & Company Hi, good morning. Thank you for taking my question. The Xianling Gubao sales again came in lighter than expected, especially given you had...
- Earnings calls 2008-11-25
- Planning an Advertising and Communications Campaign
- Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting...
- Articles 2007-02-15
- Using E-mail for Special Projects
- Businesses run on e-mail. Beyond its core function—sending and receiving messages—e-mail can be used to improve productivity and understanding throughout a company.In addition to facilitating day-to-day, person-to-person communication, e-mail also provides an ideal way to broadcast information to large groups of people instantaneously and cheaply. Also, it can manage specific...
- Articles 2007-10-31
- Apple looks to hire new iPhone OS security manager
- By Katie MarsalPublished: 02:05 PM EST Related AppleInsider articles:Hacker cracks Apple's latest iPhone 3GS...Apple fights off hackers with new iPhone 3GS...First iPhone 3GS jailbreaking tool available...Hacking contest to test iPhone's securityiPhone Dev Team to unlock iPhone 3G for New...As hackers continue to exploit the iPhone platform to run unauthorized code,...
- News items 2009-11-05
- Why Marketeers Hate REAL Marketing
- In yesterday's post "A Branding Strategy Horror Story" I gave an example of a completely pointless branding exercise. As I fully expected, a number of marketeers commented that the activities described in the post weren't really "branding." Here's a representative comment: "Wow, you clearly do not know what the...
- Blog posts 2008-10-15
- Lending a hand at home. (Marketing Notes).(advertisement)
- Reaching into an ever more segmented category, Helmac Canada, Concord, ON, is extending its series of EverCare[R] household gloves with a graphic design system developed by Landor Associates and adapted by Helmac's in-house design team. EverCare sales vp Matt Herriot says the package update, completed in...
- Research articles 2002-04-01
- Enesco's Blue River tabletop line captures popular "rustic Americana" theme.(Special Advertising Section)(Advertisement)
- With its bold stripes and rustic hues, Blue River by Erin Doell is bringing attention to Enesco Home and Garden's tabletop line this season. The success of the collection is especially gratifying for the company because the talented Doell is a key member of the Enesco Home...
- Research articles 2004-08-01
- Making Your Cover Letter Sparkle
- When applying for jobs, you should always include a cover letter with your résumé. Your cover letter is your first impression, so it needs to be well-crafted. It should briefly but clearly communicate what job you are applying for, what skills qualify you for the position, and why you want...
- Articles 2007-10-23
- Localizing Marketing Programs for Diverse Markets
- Since conditions vary from market to market, particularly when a company is selling internationally, it is important to adapt or "localize" marketing programs. This could mean shifting to an entirely new strategy, or just making tactical changes to promotions, copy, language, photos, or other elements. What You Need to...
- Articles 2007-11-20
- Updating Job Descriptions
- "Job description" is a very mundane title for a document that serves so many important functions in an organization. Often outdated, overlooked, and under-considered, the failure to deal seriously with these humble documents can trigger considerable organizational erosion.If given the respect they deserve, job descriptions can provide employees with the...
- Articles 2007-04-20
- Rules for Marketing
- I’ve been a little hard on Marketing lately, so I thought it would be a good time to be helpful and provide some Really Useful Rules for Marketing to Follow. To keep it real, I’ll present a brief case study based upon my decades of experience in high tech,...
- Blog posts 2007-05-18
- Apple hiring new security manager for iPhone
- You surely have read about the latest iPhone unlocking hack, released for free earlier this week. Ever since the release of the original iPhone, jailbreaking iPhones has been a cat and mouse game. By exploiting security weaknesses in the locked-down iPhone OS environment, jailbreaking works by overwriting key portions of the...
- News items 2009-11-06
- Did Meg Whitman Fail?
- Did Meg Whitman Fail?Lack of customer service and knowledge of staffLast year I canceled my Ebay account because of repeated attempts to correct a problem with Ebay customer service. It started out that one of the vendors on the Ebay site took a payment from me, then rejected it...
- Discussion threads 2008-01-24
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