BNET Industries

Sony Corp.

SNE is in the Technology Industry

Market Cap:$27.1B

Last Fiscal Year Sales:$70.5B

Public
JP

Dow Jones Description

The Sony Group is primarily focused on the Electronics (such as AV/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. Not only do we represent a wide range of businesses, but we remain globally unique. Our aim is to fully leverage this uniqueness in aggressively carrying out our convergence strategy so that we can continue to emotionally touch and excite our customers.

Number of Employees 171,300

Contact Information

1-7-1 Konan, Minato-ku

Shinagawa-ku

Tokyo 108-0075

www.sony.net

(81) 3 5448 2180

Peer Companies

NAICS Code Audio and Video Equipment Manufacturing: 334310

Company News

Recent Events

Sony unveils Vegas Pro 9.0c software

12/02/09 - Product Announcement - View Story
E-Readers May Hold More Surprises

12/01/09 - Product Announcement - View Story
California Gamer Subpoenas Bill Gates In RROD Suit

12/01/09 - Lawsuit Filed - View Story
OTC Stock Review: OTC Stock Review Stocks in Motion for Wednesday, December 02, 2009 are...

12/02/09 - Licensing / Contract - View Story
Inside the World's Most Advanced LCD Factory

12/01/09 - New Investment - View Story
Sony launches two world-first TransferJet chips

12/01/09 - Product Announcement - View Story
Black Friday Even with Last Year ... Does Cyber Monday Still Exist?

11/30/09 - Bond / Stock Rating - View Story
Jackson movie will have extra footage on DVD

11/30/09 - Product Announcement - View Story
Reportlinker Adds Flat Panel Displays - An International Market Report

11/30/09 - Product Announcement - View Story
Raimi has Panic attack

11/30/09 - Joint Venture / Alliance - View Story
Black Dynamite's Fear and Loathing

11/28/09 - Product Announcement - View Story
Kraft: Give the gift of music

11/28/09 - Product Announcement - View Story
Smarthome Kicks Off Holiday Shopping Season with Black Friday Four-Day Sale

11/28/09 - Merger / Acquisition - View Story
Sherlock Holmes Gave Downey, Jr. A Taste For Thrills

11/27/09 - Product Announcement - View Story
Free-to-air networks unite on catch-up programs

11/26/09 - Product Announcement - View Story
Everything You Should Know About Sony X Series

11/25/09 - Product Announcement - View Story
Kaija

11/29/09 - Merger / Acquisition - View Story
Action Replay maker sues Microsoft for Xbox 360 'predatory technological barriers'

11/24/09 - Lawsuit Filed - View Story
Sony introduces new line of MP3 voice recorders

11/24/09 - Product Announcement - View Story
Where are all the jobs?

11/23/09 - Merger / Acquisition - View Story

News & Analysis

advertisement and sony corp. - All News and Analysis

Broadband Content Bits: XBox-Sky; Sony-Vidzone; Sky IPTV; Radio Website

PaidContent - 2009-10-27

—XBox-Sky: BSkyB’s Sky Player service has finally gone live on Microsoft’s XBox 360 console offering Sky channels on a live and on-demand basis. You don’t need a satellite dish—but you do need a gold XBox Live membership worth £40 a year in order to buy Sky subscription packages. Via...

Tags: Sony Corp., Advertisement, IP Television, OpenTV, Radio, Broadband, Advertising & Promotion, Game Players, Tv & Home Theater, TVs, Broadband Internet, Marketing, Consumer Electronics, Personal Technology, Home Entertainment, Telecommunications, Media & Publishing, TV, IPTV, VOD, Companies, BBC, News Corp., BSkyB, Sony, Patrick Smith
Sony Signs Fame-Hungry Julia Allison for Ads; Does It Know What It's in For?

BNET - 2009-08-19

Sony has signed internet "celebrity" Julia Allison to appear in ads by 180, Los Angeles, for its products, a move that will no doubt attract some attention for Sony, not necessarily the right kind. by Jim Edwards

Tags: Sony Corp., Advertisement, Internet, Jim Edwards
Sony Joins Vevo, Bing Moves to Number Two and More

BNET - 2009-06-05

In Today's Media Roundup: Sony joins Vevo, Bing moves into number two most used search, Digg serves inline advertising, Industry wide ad network proposed at "Secret meeting" and Mag's founder to buy it back. by Sean Blanda

Tags: Sony Corp., Advertisement, Sean Blanda
Advertising Roundup: Sprite Pitch Narrows; Mediaedge Wins Sony; Layoffs at Omnicom in UK; More ...

BNET - 2009-01-30

Sprite pitch down to two -- Wieden & Kennedy and Bartle Bogle Hegarty are facing off in a pitch for marketing duties on Coca-Cola's Sprite brand, according to executives close to the matter. [Source: Ad Age] Mediaedge wins Sony LatAm -- WPP Group's Mediaedge:cia has been awarded...

Tags: Sony Corp., Layoff, Advertisement, U.K., WPP Group, Jim Edwards
Dada Entertainment Targets Impulse Buyers With Transactional Ad Banners

Content Next - 2008-12-16

Dada Entertainment, the joint venture between Italian content provider Dada and record label Sony (NYSE: SNE) BMG, has launched what they're calling a "transactional" marketing campaign that allows consumers who click on their ads to purchase ringtones, tracks and other mobile content directly through banner ads. The ongoing...

Tags: Advertisement, Mobile, Banner, Advertising & Promotion, Marketing, Companies, Music Labels, SonyBMG, Entertainment, Mobile Music, Mobile Adv & Mktg, Dianne See Morrison, Sony Corp.