Southwest Airlines Co.

Recent Events

News & Analysis

advertisement and southwest airlines co. - All News and Analysis

• Houston Interactive Marketing Association Presents ''Leading Strategies for Online Media''; Featuring Southwest Airlines, Ann Taylor / LOFT and IAC Advertising

  - 2006-09-15

  HOUSTON -- The Houston Interactive Marketing Association HiMA presents "Leading Strategies for Online Media" on September 21, 2006. Learn how search strategies are used to increase leads and sales, maximize brand visibility and give your site a competitive advantage. This event will feature speakers from IAC Advertising Solutions, Ann Taylor...

  Tags: advertisement, Ann Taylor, IAC/InterActive Corp., Southwest Airlines Co., strategy

• Southwest rings $20M in fares with killer app; Marketer, agency lure customers to download, use Ding desktop tool.(online booking services)

  - 2005-07-11

  Byline: MATTHEW CREAMER Last June, a collection of executives-motley by most corporate standards-got together at Southwest Airlines' Dallas headquarters to discuss a crucial topic: how to protect the low-cost air carrier's leadership position in online bookings. In addition to the expected...

  Tags: advertisement, agency, desktop, GSD&M, MARKETING, Southwest Airlines Co., tool

• Partnerships help OKC zoo strengthen its image

  - 2005-06-09

  This weekend a herd of motorized beasts will visit the Oklahoma City Zoo. The two-day exhibit will be part of the Dodge Zoo Adventure Tour, a four-month tour of 12 U.S. zoos to promote the new 2006 Dodge Charger and other Dodge vehicles. The Dodge tour is an...

  Tags: advertisement, attendance, Branding, exhibit, FINANCE, MARKETING, partnership, Southwest Airlines Co.

• Happy at HomeBanc: an employee for life? Could there be a mortgage company pushing that strategy? Atlanta-based HomeBanc Mortgage Corporation is blending wisdom from Southwest Airlines, Disney, the Marine Corps and the NFL to build a different kind of cor

  - 2005-06-01

  Imagine a company where customers don't come first, employees do. The director of human resources is a minister, and internal meetings are often opened with a prayer. No experience is necessary, but good character is. [??] You may rub elbows with a former National Football League NFL quarterback at the...

  Tags: advertisement, athlete, Atlanta, Delta Air Lines Inc., Disney Corp., hiring, job, MARKETING, NFL, officer, Southeast, Southwest Airlines Co., strategy, training

• Southwest ads tickle funny bone, frugally

  - 2005-01-17

  NEW YORK -- You see them on TV during National Football League games weekend after weekend. Sunday after Sunday. But on Feb. 6, only the elite will suit up for the season climax in the Super Bowl. Marketers such as Canon, Coors, Levitra and Southwest Airlines buy 30-second ads...

  Tags: advertisement, NFL, Southwest Airlines Co.

• A high-flying solution: ensuring optimal service parts inventory at Southwest Airlines.(i2)(Advertisement)

  - 2004-07-01

  For any commercial airline, keeping airplanes in service and flying is a top priority. For a growing and competitively priced airline like Southwest, it's an imperative. For any commercial airline, keeping airplanes in service and flying is a top priority. For a growing...

  Tags: advertisement, i2 Technologies Inc., Southwest Airlines Co.

• Flying the competitive skies of low-fare airlines

  - 2004-06-11

  In the environment of low fares and increasing competition in the airline industry, carriers are turning to advertising to help them stand out. Two Baltimore advertising firms, GKV Communications and Eisner Communications, are emphasizing lower fares and simplicity for their clients Independence Air and US Airways Inc., respectively....

  Tags: advertisement, Independence Air, JetBlue Airways Corp., Southwest Airlines Co.

• Airlines Take Off with Offbeat Ads.

  - 2004-04-13

  By Ted Jackovics, Tampa Tribune, Fla. Knight Ridder/Tribune Business News Apr. 13--TAMPA, Fla. -- SkyHigh Airlines says it has a deal for you, even though it offers just bench seats and cargo class. If you log onto www.skyhighairlines.com, you can plan...

  Tags: advertisement, JetBlue Airways Corp., MARKETING, Southwest Airlines Co., United Airlines

• Las Vegas ad slogan takes on life of its own; Tagline turns up on Oscars, news shows.(News)("what happens here, stays here")

  - 2004-03-08

  Byline: RICH THOMASELLI On a recent Southwest Airlines flight that was taxiing to a gate at McCarran Airport, the flight attendant told the passengers to remain in their seats until the seatbelt sign was turned off, thanked them for flying Southwest and welcomed them...

  Tags: advertisement, Southwest Airlines Co., tagline

• Quick Hits; TNS projects robust 2004 ad spending.(Briefs)

  - 2004-01-19

  Ad spending is expected to reach $138.4 billion this year, up 7.8% from last year, according to a new forecast from TNS Media Intelligence/CMR. The forecast is based on the economy's continuing to rebound this year. Last year's ad spending was estimated to be 6.1% higher...

  Tags: advertisement, agency, EyeBlaster, MARKETING, Philadelphia, Southwest Airlines Co.