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BNET Business Dictionary
- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
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- Late News.
- Four A's hires lobbyist to handle diversity hearings [new york] Responding to plans by the New York City Council's Committee on Civil Rights to hold hearings on Madison Ave.'s hiring of minorities, the American Association of Advertising Agencies has hired lobbying firm Bolton-St. Johns...
- Research articles 2006-05-29
- Magazines stretch all limits to stay relevant to readers; Publishers' ad space goes from car doors to sponsored departments.(Special Report: Marketing to Men)
- Byline: KAREN J. BANNAN Cling-wrapped cars, concierge-service, satellite-radio fare and oodles of mobile-delivered material-magazines are falling over themselves waving their mastheads like red capes in front of the modern male. Sports Illustrated, which saw its Web ads grow 100% year-over-year ...
- Research articles 2006-05-22
- R/GA Honored with Top Industry Awards This Week, Including ad:tech Best of Show
- NEW YORK -- R/GA, the New York-based advertising agency centered in interactive media, was recognized with five awards at the 9th Annual ad:tech Awards, presented earlier this week in New York City. The award-winning entries represent a variety of clients and work, from online advertising to outdoor digital signage. R/GA...
- Research articles 2005-11-11
- Interactive Agency of The Year: R/GA; Shop proves adept at playing off `creative consumer engagements'.
- Byline: Kris Oser Technology pros are fond of claiming that if you want to know the future, visit Japan. In the interactive agency world, if you want to know the future of advertising, visit R/GA. Under CEO-Chief Creative Director Robert Greenberg, the...
- Research articles 2005-11-07
- Questionable corporations.(letters)(Letter to the editor)
- I would like to clarify a few things about the Subaru ad in your June 2005 (Vol. 15, #4) issue. The ad came from Subaru of America, or SOA. SOA is a great company ... [but] there are no Subarus made in Cherryhill, N.J., which is where...
- Research articles 2005-11-01
- A breakthrough opportunity: with logo, cable can offer the first local TV advertising opportunities in a market long restricted to print.(Advertisement)
- It is one of the most sought after market segments in the U.S., with an estimated $610 billion in buying power. It's also a market that has caught fire with marketers, experiencing a 28.4% jump in advertising last year, when more than 150 Fortune 500 companies competed...
- Research articles 2005-05-23
- R/GA Announces Significant Additions Due to Company Growth; Leading Interactive Advertising Agency Expands New York Headquarters and Hires Two Key Executives
- NEW YORK -- R/GA, the New York-based interactive advertising agency, today announced significant company growth due to new business and extended client relationships. Over the past year, R/GA has gained interactive duties for clients such as Circuit City, Intel, Lowe's, Subaru and Target, in addition to expanded client engagements. ...
- Research articles 2005-05-11
- Late News.(includes several articles)(Brief Article)
- UST 'suspends' ads from sports mags [greenwich, conn.] U.S. Smokeless Tobacco Co. pulled ads from AOL Time Warner's Sports Illustrated, Primedia's Hot Rod and Motor Trend and Vulcan Ventures' Sporting News, pending a review. The UST action came one day after a California state...
- Research articles 2002-06-10
- Gay Ride; Targeted ads and promotional efforts reap results for automakers.
- The auto industry is waking up to the importance of marketing to gays and lesbians. Volkswagen of America, Ford Motor Co.'s Volvo Cars of North America and its Jaguar Cars North America all started targeting the segment in the past year via advertising or...
- Research articles 2002-02-25
- Seven set to snow the field.
- Feb 4, 2002 The Australian ABIX via COMTEX -- The Seven television network has attracted major sponsors to its broadcast of the 2002 Winter Olympics. Sponsors including Westpac Banking Corporation, car makers, Subaru and Lexus, retailer Harvey Norman and insurance company NRMA Insurance, have...
- Research articles 2002-02-03
- ACT passes on US ad campaign.
- Jan 15, 2002 The Canberra Times ABIX via COMTEX -- The Australian Capital Territory ACT will not participate in an Australian tourism advertisement campaign in the US. Australian Tourism Minister Joe Hockey said this was a critical time to advertise in the US, as...
- Research articles 2002-01-14
- Subaru to Launch Its Largest Television Ad Campaign.
- Knight Ridder/Tribune Business News Aug. 5 -- Subaru of America Inc., flush with cash and enjoying strong sales, is preparing its biggest television ad campaign. The U.S. sales arm of Japan's Fuji Heavy Industries Ltd. will unveil nine new commercials, starting later...
- Research articles 1999-08-05
- GM preps media blast for revamped classics; car/SUV hybrids a go go - sport utility vehicles
- Hybrid cars were all the rage at last week's North American International Auto Show in Detroit, so much so that it got a bit confusing. The term "hybrid car" has come to define two different car types: alternative fuel cars that run on two different power sources, such as electricity...
- Research articles 1998-01-12
- Adlink 'tag' marketing lures sponsors in L.A. (Los Angeles, California)
- Adlink's $10 million digital upgrade has opened up a wide new world of sales opportunities involving special tagging and targeting, according to officials at the Los Angeles interconnect. In October, Digital Equipment Corp. completed installing a digital ad-insertion system at...
- Research articles 1995-11-27
- Where the Suckers Moon: An Advertising Story.
- WHERE THE SUCKERS MOON: AN ADVERTISING STORY. By Randall Rothenberg. Alfred Knopf; 496 pages; $25 INCREASINGLY sophisticated research into the effectiveness of advertising merely proves what marketers suspected a century ago: that advertising boosts sales in about half of all cases, making it only a...
- Research articles 1995-07-15
- Where the Suckers Moon: An Advertising Story
- Randall Rothenberg. Where the Suckers Moon: An Advertising Story. New York. Alfred A. Knopf 1994, pp. 477. $25.00.The intriguing title of this book comes from an A.J. Liebling quotation: "... Fortune swims, not with the main stream of letters, but in the shallows, where the suckers moon." As this is...
- Research articles 1995-02-06
- Philadelphia Daily News Buzz Column. (Originated from Philadelphia Daily News)
- Jul. 28--Subaru walks away from Wieden & Kennedy, the hotshot ad shop it picked up less than two years ago. Sales have downshifted more than 14 percent since this same time last year. The announcement of W&K's skid follows shortly after George Muller zoomed to prez,...
- Research articles 1993-07-29
- Portland, Ore.-Based Advertising Agency to Close Philadelphia Office. (Originated from The Philadelphia Inquirer)
- Aug. 14--Less than three weeks after losing its biggest client, Subaru of America, the ad agency Wieden & Kennedy said it will close its Philadelphia office. Wieden & Kennedy, the hot agency from Portland, Ore., renowned for its "Bo Knows" campaign for Nike sneakers, opened the...
- Research articles 1993-08-15
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