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- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or service
- Advertisement definition on BNET »
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- The Cadillac of spectacle; Leo Burnett's opus for GM brand gets Super Bowl debut; J. Walter Thompson ad to spotlight Ford hybrid sport-utility.(News)
- Byline: Tom Henderson If blockbuster, eye-popping ads during the Super Bowl have become as big or bigger than the game itself - and many would argue that they have - then we can already name a winner. Forget Pittsburgh. Forget Seattle. Drum...
- Research articles 2006-01-30
- AT&T Wireless, Qualcomm plan Super Bowl pushes. (News).
- The yearly advertising extravaganza at the end of January, which also happens to include a football game, looks to be lacking depth from wireless advertising this year as only a handful of wireless companies are planning on making a promotional spl The yearly advertising...
- Research articles 2003-01-20
- Sports upfront is robust but less wild than prime time. (TV Buyer).
- Like most TV commercials in this year's go-go upfront market, sports spots will cost more next season, although the price hikes will be less than those paid for prime time. The sports upfront advertising marketplace is underway, and both buye ...
- Research articles 2003-06-16
- Chopper at Topspeed.(Through The Wire)(America Online will launch rebranding ads during the Super Bowl)(Brief Article)
- When you're trying to grab attention, the cheap way is to go to the guys you know are already popular. Seems America Online--in rebranding ads set to air next weekend during the Super Bowl--will go to a pair of Discovery Channel stars...
- Research articles 2004-01-26
- Super Bowl viewers give mixed reviews to wireless ads.
- While the competition level of the Super Bowl depends heavily on the teams involved, TV viewers have come to expect a certain amount of entertainment value from the commercials during the game. With advertising space fetching more than $2 mill ...
- Research articles 2001-02-05
- No Gain.
- The Super Bowl, the biggest advertising event of the year, is commanding less than a super price, showing signs of flattening in the price tag for the average commercial in the game. With inventory still unsold, advertisers are in a position to negot The Super Bowl,...
- Research articles 2001-01-29
- MCD'S TO GET BACK IN THE GAME WITH SUPER BOWL ADS: FAST-FOOD GIANT ALSO HAS PLANS FOR OSCAR NIGHT.
- The world's largest restaurant chain is headed back to big-time media events. After a short hiatus from such premier advertising vehicles as the Super Bowl, Oak Brook-based McDonald's Corp. will stage a comeback next year. It's even eyeing the Ac The world's...
- Research articles 1999-08-02
- GM model is official, but Ford is everywhere.(News)(General Motors Corp.)(Column)
- Byline: Laura Clark Geist General Motors Corp. spent millions of dollars to make Cadillac the official vehicle of this year's Super Bowl. But those who watch the Feb. 5 game at Detroit's Ford Field, on TV or in person, may see more Ford ovals...
- Research articles 2006-01-30
- Accenture sticking with panned ads.(Brief Article)
- `Interesting' campaign fails to score in Super Bowl spots Accenture is standing by its debut advertising campaign, launched to widespread critical scorn in an $8-million flurry of Super Bowl television commercials last month. Formerly known as A `Interesting' campaign fails to...
- Research articles 2001-02-19
- Will mLife bring m-success?
- The closely played game on the field was not the only entertaining aspect of the Super Bowl this year as TV viewers again were bombarded with advertising, including a cryptic message from one of the wireless industry's most well-known names to get The...
- Research articles 2002-02-11
- Super bowl runneth over. (Advertising).(Brief Article)
- Stephen McClellan Spots in next January's Super Bowl are selling out at a record pace, and for record dollars. Roughly three-quarters of the ads in the ABC game are spoken for. Sources say it will be 80% sold by July 4, ...
- Research articles 2002-06-24
- A Super Bowl, considering: At $2M per spot, Fox ad sales on par with CBS's last year, before the recession. (Top of the Week).(Brief Article)
- Fox is raking in close to $2 million per 30-second spot for units in the Super Bowl, says Jon Nesvig, head of sales for the network. That average pricing level, if maintained, would put the network in line with where CBS ended up last year. ...
- Research articles 2002-01-21
- NTN Survey Shows Nissan Ad Is No. 1 With Super Bowl Fans; Respondents in the NTN Communications' Instant, Nationwide Super Bowl Poll Also Voted Green Bay Packers' Desmond Howard Most Valuable Player
- CARLSBAD, Calif.--BUSINESS WIRE--Jan. 26, 1997--An NTN Communications, Inc. (AMEX:NTN) nationwide poll conducted during the last two minutes of today's Super Bowl football game revealed that Nissan's advertisement featuring "Top Gun Pigeons" scored number one in a ranking of the top five spots shown during the broadcast.
- Research articles 1997-01-26
- CBS seeing $150M.(in ad revenues for Super Bowl Sunday, including Survivor II)(Brief Article)(Statistical Data Included)
- Super Bowl Sunday and 'Survivor II' have top brass dreaming of golden ratings and revenue CBS is expecting a big Super Bowl Sunday, to the tune of more than $150 million in ad sales, as it also reels in sponsors for Survivor...
- Research articles 2000-11-06
- $2.4M: That IS Super.(television advertising during Super Bowl)(Brief Article)(Statistical Data Included)
- That's what CBS wants for 30-second spots in this season's Super Bowl CBS wants $2.4 million per 30-second ad spot for the 2001 Super Bowl, airing next January. Whether it gets that price remains to be seen. ...
- Research articles 2000-06-12
- Marketing and Advertising Techniques of Super Bowl Advertisers
- Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most do not have a large enough budget to advertise on the Super Bowl, the commercials - both past and present - demonstrate several marketing techniques one can apply elsewhere. The primary focus of...
- White papers 2004-12-09
- Effective Sales Marketing
- If a person thinks of the advertising phenomenon that happens each year during Super Bowl, he might agree with many advertisers that television is the most viable media for bringing new customers to the door. The average price for 30 seconds of advertising during the most recent Super Bowl was...
- White papers
- General Motors to Cut Media Spending, Drops Super Bowl
- One of the big success stories of online advertising was General Motors' pledge to shift at least half of their ad spend over to online in the next year -- a total of $1.5 billion in new cash. Now it looks like that money is up in smoke, as the...
- Blog posts 2008-09-23
- Hyundai is Back in the Super Bowl
- Hyundai will introduce the Genesis Coupe with ads during the Super Bowl in February. The company will need to cram a lot of messages into two 30-second spots, starting with the fact that it's not your father's Hyundai, to coin a phrase. by Jim Henry
- Blog posts 2008-12-29
- Advertising Roundup: Super Bowl Not Sold Out; DeWitt RIP; Valassis Debt Reorg; More ...
- AKQA is now the AOR for The New York City Ballet -- The agency will be responsible for social media stuff, a website re-design and a new ticketing system. [Source: AgencySpy] NBC still selling Super Bowl spots -- Five hours of pregame coverage also open. "Traditionally, much...
- Blog posts 2009-01-27
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