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• Divide intervention: the great revenue race is leading Asia's multichannel programmers into new rows. The latest research argument highlights sharp divisions in opinion on what the industry really needs.(research)

  - 2003-11-01

  Regional satellite channels are at logger-heads over new regional advertising expenditure research initiatives. On one end of the spectrum are those who say the new research is a first step towards desperately needed data about regional advert Regional satellite...

  Tags: advertisement, monitoring, Taylor Nelson Sofres Plc., TV, Media Buyer

• Measure hunt: US$10 billion says China's advertising market is the holy grail for TV companies. Where not everyone agrees is on how to measure the audiences. Janine Stein looks at current research rivalry and how it might play out.(research)(CVSC-Sofres M

  - 2003-10-01

  Research rivalry in China has become vicious with expansion into cities some say marketers want most and others say marketers already have. At the centre of the rivalry are the mainland's two leading research companies--Nielsen Media Research and j Research rivalry in China has...

  Tags: advertisement, Holy Grail, Taylor Nelson Sofres Plc., TV

• comScore and CMR Extend Strategic Alliance Through Acquisitions of Media Metrix and Evaliant

  - 2002-07-18

  Business Editors/Technology Writers RESTON, Va. & NEW YORK--BUSINESS WIRE--July 18, 2002 comScore Networks, Inc., North America's largest supplier of Web-wide behavioral data, and CMR, the leading provider of advertising and marketing communication information, today jointly announced the extension of the firms' strategic alliance through their respective acquisitions of...

  Tags: acquisition, advertisement, comScore Media Metrix, ComScore Networks Inc., MARKETING, Taylor Nelson Sofres Plc.

• On your marks for the great advertising race; Vietnam Investment Review talks to Ralf Matthaes, managing director of market research firm Taylor Nelson Sofres Vietnam, on the hotting up of competition between local and foreign-invested advertising compani

  - 2002-06-24

  Is it possible for advertising growth to continue at the same rate for the next few years? Is it possible for advertising growth to continue at the same rate for the next few years?

  Tags: advertisement, IS IT, market research, Taylor Nelson Sofres Plc.

• Taylor Nelson Sofres and NetValue Announce a Partnership for Ad-Tracking On the Internet

  - 2000-06-27

  Business Editors

  Tags: advertisement, Internet, partnership, Taylor Nelson Sofres Plc.

• Competitive Media Reporting Sold To Taylor Nelson Sofres

  - 2000-03-17

  Taylor Nelson Sofres plc. (TNS; London), a marketing information company, has acquired Competitive Media Reporting (CMR; New York), a part of VNU Marketing Information, from VNU (Haarlem, The Neth.) for $88 million in cash. The deal, expected to be completed by the end of April, is subject to Federal Trade...

  Tags: advertisement, Components, FTC, HARDWARE, monitor, Taylor Nelson Sofres Plc.