BNET Industries
Market Cap:$260.6M
Last Fiscal Year Sales:$94.6M
- Public
- US
Dow Jones Description
TechTarget, a leading online Information Technology (IT) media company, provides IT companies with ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of 49 technology-specific Web sites and over six million active registered members, TechTarget is a primary Web destination for IT professionals researching which products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of vendor-sponsored webcasts and Podcasts for the IT market. Its Web sites are complemented by numerous invitation-only events and two magazines. TechTarget provides proven lead generation and branding programs to over 1,000 advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
Number of Employees 584
Contact Information
117 Kendrick Street
Suite 800
Needham, Massachusetts 02494
(781) 657-1000
Peer Companies
NAICS Code All Other Business Support Services: 561499
Recent Events
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TechTarget delays 10-Q filing due to improper accounting practice'
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JMP Securities Upgrades TechTarget TTGT to Market Outperform
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TechTarget Launches 3 Websites for Indian IT Market
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TechTarget Launches Three Websites for Indian IT Market
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TechTarget loses $543K in second quarter
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TechTarget to Launch Operations in India
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TechTarget eyes August for financial filings
News & Analysis
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advertisement and techtarget - All News and Analysis
Quick Hits.(Rubin Response Services changed its name to Walter Karl MidWest)(AlloyRed changed its name to Rosen)(Tacoda Systems Inc.'s licensing agreement with comScore Networks Inc.)
- 2007-02-01
General Atlantic buys majority stake in AKQA Digital marketing agency AKQA has sold a majority stake in the agency to General Atlantic, a private equity firm. Financial terms were undisclosed, although the asking price was said to have been between $200 million and $250...
TechTarget Launches ''TargetROI: Brand'' Online Branding and Measurement Program; Newest ROI-focused Program Enables Clients to Easily Quantify Increases in Brand Awareness and Consideration Effected by Online Banner Advertising
- 2005-09-29
NEEDHAM, Mass. -- Information technology IT publisher TechTarget announced today the launch of "TargetROI: Brand," a managed online branding and measurement program designed to enable IT marketers to measure shifts in key attributes of brand consideration and awareness effected by targeted online display advertising. The program includes a ten-week campaign...
Online Display Advertising on TechTarget Site Boosts Aided Brand Awareness by 122%, Purchase Intent by 55% for PolyServe
- 2005-09-29
NEEDHAM, Mass. -- "TargetROI: Brand" Program Measures Effect of Targeted Branding Campaign on TechTarget Site, Delivers Results Ranked as "Excellent" or "Above Average" Relative to Other Online Technology Campaigns
Quick Hits; Computer ad spending seen rising this year.(BearingPoint inc appoints Connie Weaver)(TechTarget)(Millward Brown acquired Dynamic Logic)
- 2005-07-11
The 29th edition of Schonfeld & Associates' annual study, Advertising Ratios & Budgets, predicts a strong year in 2006 for computer advertising spending. The new research report tallies advertising spending versus sales ratios for more than 5 The 29th edition of Schonfeld & Associates' annual study,...
Quick Hits; TNS/CMR reports 9.6% jump in Q1 ad spending.(Briefs)
- 2004-06-07
Total U.S. ad spending reached $31.5 billion in the first quarter of the year, up 9.6% over the first quarter of 2003, according to TNS Media Intelligence/CMR. Growth was led by a surge in Internet spending, which increased 28.1% to $1.8 billion. The report found that increased...
Sun Microsystems, Inc. Selects TechTarget for Promotion of Sun Web Event, Buying All Ad Inventory for 9-Hour Period
- 2003-04-08
Business Editors/High-Tech Writers/Publishing/Media Writers
Publishers innovate to keep leads flowing.(News)
- 2002-10-14
Byline: SEAN CALLAHAN In this stubborn b-to-b recession, lead generation has never been more critical-for both marketers and the media that carry their advertising. ``There's a greater emphasis on leads than I've seen in my career,'' said Tom Stein, president-CEO of...
Tech Publications Scramble to Keep Advertisers Happy.
- 2002-05-13
By Ross Kerber, The Boston Globe Knight Ridder/Tribune Business News May 13--Technology trade publications, mired in a severe advertising slump, are scrambling to find new business niches and distribution strategies to guarantee audiences to advertisers. Publishers are also working...
Tech media suffer big Q1 losses; Weak ad market blamed for disappointing earnings.
- 2002-05-06
Dismal earnings reports last week from b-to-b media companies suggest the tech-related business slump is continuing, with no relief in sight. CNet Networks Inc., Penton Media Inc. and Primedia Inc. all reported losses and revenue declines for the first quarter of the year; ...
9: TechTarget.com.(online service, advertising)(Brief Article)(Statistical Data Included)
- 2001-04-30
Ranking: 9 Ranking: 9
- 1
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