BNET Industries
- Private
- US
Dow Jones Description
Founded in February 2005, acquired by Google Inc. in 2006, YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience. People can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky and unusual. As more people capture special moments on video, YouTube is empowering them to become the broadcasters of tomorrow.
CEO
Chad HurleyPeer Companies
NAICS Code Other Motion Picture and Video Industries: 512199
Recent Events
-
Report: Google/Viacom Case Set For Ruling
-
Mariah Carey: Drunk or not?
-
Change at the speed of light: Decade's gadgets, software, Web sites produce new ways to...
-
YouTube Now Has a URL Shortener
-
YouTube Latest to Launch URL Shortening Service
-
YouTube Launches URL Shortening Service PC Magazine
-
YouTube arrestee hires 'super lawyer'
-
Kid Cudi dropped from Lady Gaga tour
-
YouTube Promoted Videos Branches Out Again
-
Andy Plesser: Video: Republicans Embracing YouTube with "Tons and Tons" of Uploads...but No One Beats...
-
YouTube Launches Automatic Captions; Great for Accessibility and Search
-
VoltaicHD? Cuts High Definition Movie Editing Times by Up to 80%
News & Analysis
Filter by
advertisement and video and youtube inc. - All News and Analysis
YouTube Tries To Spur Wider Use Of InVideo Ads
PaidContent
- 2010-03-16
While Google (NSDQ: GOOG) continues work on reaching its $1 billion in display revenue goal, the latest blip in the search giant’s strategy involves getting more smaller marketers to use in-video ad overlays on YouTube. In a blog post, concedes that most small spenders don’t have access to the...
How Will Chrome OS Make Money? The Secret Is YouTube
BNET
- 2009-11-20
Yesterday Google showed off its forthcoming Chrome OS, leaving many to wonder how exactly the company will monetize it. The answer: it won't. Since Google derives 97% of its revenue from online ads, it simply wants you using a computer that is always online. Specifically, it wants you on a...
Warner sells own ads on branded YouTube videos
Strategy Eye
- 2009-11-12
Warner Music videos are returning to YouTube with extensive branding after YouTube owner Google signed a deal with the record label. Warner’s agreement allows it to sell its own advertising against the videos and take the majority of revenues. Warner...
Warner Music agrees its return to YouTube
Financial Times
- 2009-09-29
Warner Music has made an agreement with YouTube to return before the end of the year to the online video site, on more favourable terms than it had before its abrupt departure from the service in late 2008.Shares of Warner Music rose 8 per cent after the announcement.The music...
Universal and YouTube to launch premium music site
Strategy Eye
- 2009-04-13
Universal Music and YouTube are set to launch a premium music video and entertainment site after the pair agreed new content licensing terms. Vevo, which will launch in the coming months, marks a concerted effort by Google to boost ad revenues for its music content. ...
Google to share ad space on YouTube
Strategy Eye
- 2009-01-22
Google could soon allow a number of big media partners to sell their own ads on YouTube, in a move designed to consolidate the media industry’s support for the video-sharing website and boost ad revenues. Videos containing content from the big media partners generate most of YouTube’s ad revenues,...
YouTube to Big Media: You Can Sell Your Own Ads
BNET
- 2009-01-22
It's hard to believe that, just as it was in January 2008, and January 2007, YouTube is still looking around for a viable ad model. As advertisers still have a love affair with video, and that's what YouTube serves, day in and day out, you'd think this would be an...
Online Video Ad Growth at Hulu and YouTube
BNET
- 2008-09-04
With so many trends and counter-trends sweeping the media industry it can be difficult to recognize which ones to watch. One "keeper," though, is the growth of online video. We reported earlier this week about Google's success in identifying pirated videos on its YouTube site, and then...
British YouTube users to get cash for hit clips
- 2008-01-31
LONDON AFP — British YouTube users who regularly post popular clips on the video-sharing website will be paid for their efforts, those behind the new system said Thursday. Posters will earn a share of the revenue generated from the adverts which run alongside their clips, which could potentially earn...
International Fight League Forms Video Sharing Partnership with YouTube and Google Ads
- 2007-11-13
World's Number One Team Mixed Martial Arts League Joins With World's Leading Video Sharing Website To Provide and Share Short Form Content To The Largest Audience Possible
Decision Makers
| Name (plus bio) | Position |
|---|---|
| Chad Hurley | CEO |
| Steve Chen | CTO |
| Suzie Reider | Director, Sales |
| Organization | Position | Status |
|---|---|---|
| YouTube Inc. | CEO | Current |
| Organization | Position | Status |
|---|---|---|
| YouTube Inc. | CTO | Current |
Suzie Reider is the Chief Marketing Officer at YouTube. She is responsible for overseeing YouTubea s advertising sales and marketing teams, while also managing research, consumer insights and finding innovative way for marketers to participate in the YouTube community. Before joining YouTube, Suzie was Senior Vice President and General Manager of the Games and Entertainment Division at CNET Networks, Inc. which includes GameSpot, TV.com and MP3.com. At CNET Networks, Suzie oversaw all aspects of the business including product development, ad sales, marketing strategy and online advertising research trends. Under her leadership, the GameSpot and MP3.com sales and marketing teams created some of the most innovative online advertising campaigns in the industry. Suzie also spearheaded the ground-breaking first online Starch campaign which received critical acclaim in the advertising industry. Before joining CNET Networks, Suzie spent 14 years with Ziff-Davis publishing where she leveraged her expertise in advertising sales, promotions, events, research and marketing for various computer and gaming publications. Suzie received a BA in English from Middlebury College. A Boston native, she now resides in San Francisco with her husband and two daughters.
| Organization | Position | Status |
|---|---|---|
| Madison Avenue Consultants, LLC | Cmo, Youtube.Com | Current |
| YouTube Inc. | Director, Sales | Current |
| Millennials Conference | Head of Advertising, Youtube | Current |
| Madison Avenue Journal | Current | |
| CNET Networks, Inc. | Senior Vice President, Sales & Marketing, Games | Former |
| Middlebury College | BA In English | Former |
Industry Transcripts by Seeking Alpha
-
Nexstar Broadcasting Group, Inc. Q4 2009 Earnings Call Transcript
on Mar 09, 2010about NXST
-
SIRIUS XM Radio Q4 2009 Earnings Call Transcript
on Feb 25, 2010about SIRI
-
The Knot, Inc. Q4 2009 Earnings Call Transcript
on Feb 18, 2010about KNOT
-
CBS Corporation Q4 2009 Earnings Call Transcript
on Feb 18, 2010about CBS
-
Ventas Q4 2009 Earnings Call Transcript
on Feb 18, 2010about VTR
Glass Door
Media Industry Companies
| Company | Employer Rating |
| CBS Corp |  |
| News Corp |  |
| Gannett | |
| Disney | |
| Time Warner | |
IndustryTop Rated
- Non-Profit News Deal between Millionaire Hellman, KQED Falls Apart 8 votes
- Post-KQED, Hellman Non-Profit Venture Plans to Tap Frazier, Weber 8 votes
- Information Overload: The Small Role (8-9 percent) for News 7 votes
- Buy! Now! Publishers Must Embrace E-Commerce for Mobile Media 7 votes
- All News is Local, and Effective, for Outside.In 6 votes
