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BNET Business Dictionary
- Advertisement
- a public announcement by a company in a newspaper, on television or radio, or over the Internet, intended to attract buyers for a product or...
- Advertisement definition on BNET »
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- "Greenwashing" Advertising
- You're watching TV. An ad comes on, one of the now ubiquitous "green ads" that promises something so eco-friendly that you're internal b.s. detector goes off. You momentarily consider Googling your way to the veracity of the claim when, boom, another green ad comes on, making another claim. They're everywhere....
- Blog posts 2008-05-01
- Ad-Block Software vs. the Common Good
- Our poll today deals with the question of whether we're ethically obligated to sit through online ads if the Internet is going to remain a mostly free-to-view medium. In some ways, this discussion continues on Monday's poll, which dealt with the ethics of ad-tracking software. There are...
- Blog posts 2008-03-12
- Web-Tracking Vs. Privacy
- The New York Times ran a front-page story today about how companies are collecting massive amounts of data about what people search for on the Internet, and the pages they visit, so they can target them with specific advertisements. Yahoo alone is collecting data more than 2,500 times per month...
- Blog posts 2008-03-10
- Is an Executive a Public Figure?
- Our last poll dealt with possible role of blog insults in the suicide of advertising executive Paul Tillley. In the New York Times article about the role of the blogs in Tilley's death, the anonymous author of Agency Spy, one of the blogs that was critical of Tilley, justified her...
- Blog posts 2008-03-05
- Ad Exec's Suicide is Blamed on Industry Blogs
- On Feb. 22, Paul Tilley, an ad agency exec at DDB Chicago, committed suicide. Now many are pointing the finger of blame at some advertising blogs that allowed anonymous posters to personally attack Tilley, the man who oversaw the teams that created the "Dell Dude" and the "I'm Lovin It"...
- Blog posts 2008-03-03
- Update: A Trump-Style Pitch
- Our poll on A Trump-Style Pitch asked you to decide what you'd do if you were an ad agency exec hired to promote a celebrity-endorsed product, only to find out that what your client was really selling was the old bait-and-switch scheme. So far, about 50 percent...
- Blog posts 2008-02-15
- Poll: A Trump-Style Pitch
- Donald Trump has been advertising free training seminars on how to make money from the foreclosures coming out of the subprime mortgage mess, but a Los Angeles Times reporter found that the seminars were nothing more than a "two-hour infomercial" for a three-day workshop Trump sells for $1,495. (The Donald...
- Blog posts 2008-02-12
Additional Resources
- A Multidimensional Approach to Product advertisement in the Virtual Retail Environment
- Internet presents a new business environment with great potential for marketers. Virtual retailing / e-shops, in particular, own the unique property of combining advertising practices and on-line sales functionality. In that context, the consumer buying process may be completed from start to end, from the need recognition stage, initiated by...
- White papers 2002-06-28
- Update: A Trump-Style Pitch
- Update: A Trump-Style PitchThe Long Run "Trumps" the Short RunI agree with William Baker on this issue. If there is a point of naivety, it is that only the client's ethics will be under scrutiny. It is easier to lose this client and maintain your company's ethical health...
- Discussion threads 2008-02-19
- Gary Baker: Early Trend Identification
- Gary Baker, founder and President of ClipBlast!, has 20 years of experience in television and interactive media. Founded in 2004, ClipBlast! is a web video search and navigation platform with a focus on user-friendliness and versatility. Baker's interview focuses on the originality of his business structure, including its integrated...
- Videos 2008-03-08
- Poll: Reporting Fudged Credentials?
- Today's poll deals with something most everyone will face at some point in their career: whether to report a colleague after you come across some damaging information about their history. Your Dilemma: You have long wondered how one of your colleagues, whom you view as being less...
- Blog posts 2008-04-25
- Poll: Firing Someone Who Doesn't Deserve It?
- Today's poll deals with a scenario a friend of mine recently found himself in. The problem is simple and all-too-common, but its potential solutions are complex. Your Dilemma: Your boss demands that you fire a subordinate, and you know this is because the two just don't seem...
- Blog posts 2008-04-15
- Where the Chatter is on BNET
- Former CEO Magazine editor, William Holstein, has shaken things up with his post on H1-B visas, with people coming down vehemently on all sides of the issue. What do you think? Are H1-B visas good for America? Do they help keep jobs from going overseas? Or do they solely serve...
- Blog posts 2008-03-17
- Ethics Commission Gets Serious About Ethics
- If the above headline sounds like something you might read in The Onion, that's because this story, out of Nashville, sounds like an Onion plotline. Two years ago, in the wake of a corruption scandal that sent five lawmakers to jail, Tennessee created a state ethics commission...
- Blog posts 2008-04-21
- Poll: The Right Thing for the Wrong Reason?
- The last two days have drawn some spirited comments and emails about the issue of whether buying a Toyota Prius as a status-symbol, rather than an eco-friendly mode of transport, is right or wrong. You can read about it here and here. I agree with the people...
- Blog posts 2008-04-10
- Poll: Minority Hiring
- Your dilemma: One year ago, your company hired a new vice-president to oversee recruitment and implement a minority hiring initiative. Since then, minorities have accounted for about 40 percent of new hires, though they represent only 20 percent of applicants, and some long-time employees are whispering that better qualified candidates...
- Blog posts 2008-02-05
- Video: Sin Stocks are Guilt-Free?
- Here's a little video from CNBC about investing in so-called Sin Stocks -- tobacco, gambling, alcohol and defense -- because they hold up well in a recession. There's a lot that can be said on this issue, either way, but I draw your attention to this clip...
- Blog posts 2008-04-18
- Update: Gambling On Business With Friends
- Our poll on how to handle a partner who takes a big gamble on your business has generated some mixed responses, with no clear winner. When you bring personal relationships into starting a business, it appears the old "stick to the deal, no matter how painful it is to the...
- Blog posts 2008-02-21
- Attracting Customers With Classified Ads
- Classified advertisements have proved to be a boon for people of all age groups since time immemorial. It is kind of strange that how marketing can be summed up in three-four lines. Today, classified are ‘classified’ into different categories, ranging from jobs available, to location available on rent, and even...
- White papers 2003-01-01
- Reply To Response To advertisement
- This template is for reply to response to advertisement.
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