BNET Industries
- Private
- US
Dow Jones Description
Wired was founded in January 1990 by two engineers who just wanted to make great MPEG products. In the early days, Wired's business model was that of a contract engineering company, retained by big companies (like IBM, Sony, AT&T, Lockheed Martin) to develop technologies & reference designs. As you might imagine, developing for these heavyweights allowed Wired to amass a considerable war chest of MPEG-related intellectual property. Wired's founders were disappointed that this great technology was moving from the laboratories to the consumers' studios so slowly, so they decided to launch the company's own line of products. In 1993, Wired introduced Mason - the first MPEG decoder available for the Macintosh platform. This led to a string of firsts, including the first Macintosh MPEG-2 decoder, the first Macintosh MPEG-2 encoder, and the first PowerBook DVD playback card. Today the Wired MediaPress is the world's best selling professional realtime MPEG encoder. Our latest product, the MasonIP is getting rave reviews from customers. As always, we continue to offer engineering services to companies looking to integrate world-class MPEG solutions in their products.
Contact Information
2423B Old Middlefield Way
Mountain View, California 94043
1 650 493 7600
Peer Companies
NAICS Code Audio and Video Equipment Manufacturing: 334310
News & Analysis
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advertisement and wired inc. - All News and Analysis
Will Wired Magazine Snag Luxury Brands?
BNET
- 2008-08-05
A story in Ad Age today asks whether Conde Nast-owned magazine Wired can land luxury brands in its ad pages. From the Ad Age piece: [A] few months ago Condé Nast replaced a departing Wired publisher with Chris Mitchell, a former Wired sales guy who had been publisher of...
Wired vs. wireless: what really wins on the bottom line?(Company Profile)(Advertisement)
- 2004-06-01
The debate over wired versus wireless Internet access is one of the hottest topics in the hotel industry. While wireless may look like the less costly solution in terms of installation costs, hoteliers need to consider the real costs of the system ov The debate over...
Tacoma, Wash., 'Wired City' Campaign Earns More Advertising Awards.
- 2003-12-12
By Lois Bell, The News Tribune, Tacoma, Wash. Knight Ridder/Tribune Business News By Lois Bell, The News Tribune, Tacoma, Wash. Knight Ridder/Tribune Business News
People & Players.(Advertising industry briefs)(Brief Article)
- 2002-12-02
Los Angeles Wired magazine hosts an auction to benefit the Starbright Foundation. (From l.) Olympic gold medalist Carl Lewis; Drew Schutte, publisher, Wired; Nancy Hayes, CEO, Starbright; actor Hector Elizondo; Chris Anderson, editor in chief, Wired; Los Angeles Wired magazine hosts an auction to benefit the...
A nice problem to have
- 2000-12-06
LONDON NYT -- The merchants of Oxford Street, London's main shopping thoroughfare, have proposed the institution of sidewalk fast lanes, in which pedestrians walking slower than three miles an hour would be fined about $14. Operation Tugboat would employ marshals to patrol the streets and cite violators. "In an ideal...
CyberCritique: HP just as cool as ever, but ads skip vital point.(Hewlett-Packard banner advertising on Wired.com)(Brief Article)
- 2000-09-25
MARKETER: Hewlett-Packard Co. MARKETER: Hewlett-Packard Co.
ADVERTISING IN NET MAGS BECOMING FASHIONABLE; RAPIDLY GROWING INTERNET-ORIENTED MAGAZINES AND APPAREL ADVERTISERS ARE GETTING BETTER ACQUAINTED.(Brief Article)
- 2000-04-28
While flipping through a recent copy of Fast Company, Eric Hasbrook, a marketing executive with Annuncio, a dot-com, noticed one particular ad among the countless technology and dot-com ads: DKNY. "It just seemed to come out from nowhere," said Hasbrook, who also added...
`Embracing high tech like never before'.(high tech magazines see increase in ad demand)(Brief Article)(Statistical Data Included)
- 2000-03-13
The publishing industry may have hit the jackpot with the onslaught of the growing business-tech book category. Titles such as The Industry Standard, Red Herring and Wired were born in the glow of a growing high-tech industry and have become fat. Wired,...
Wired for success: increasing the technology in your business could also increase its efficiency and profitability - Chris Latimer's firm, Da Streetz advertising firm and the new technology - Technology Solutions
- 1997-03-01
IN 1993, DA STREETZ INC., AN URBAN MARKETING and advertising firm, was a typical small business, using two stand-alone IBM-compatible PCs to handle all aspects of the operation, from accounting to contract management. That worked just fine for a two@person operation but as the company added more employees and computers,...
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