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5 Resources for

advertisement and world cup

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MasterCard goes global for 1994 World Cup. (launches $75-million ad campaign preparatory to soccer tournament) (Brief Article): Capitalizing on the international fervor associated with the World Cup soccer matches (Broadcasting & Cable, June 7), MasterCard is reaching around the globe with an ad campaign that's part of a $75 million 1994 World Cup sponsorship. Usi ...; Tags: advertisement, MasterCard International, World Cup; Research articles 1993-06-14
No interruptions during World Cup. (television coverage of soccer tournament): The 1994 World Cup soccer matches, the first to be held in the United States, will be seen on network and cable telecasts with no commercials during the action. Sponsors of ABC and ESPN's joint coverage will place ads in pre-...; Tags: ABC Inc., advertisement, ESPN, game, TV, World Cup; Research articles 1993-06-07
Cricket fever: SET India is eyeing US$105 million in sponsorship and advertising revenues from two major cricket events.(advertising)(Company overview): As cricket crazy audience in India gets ready for two of International Cricket Council ICC's biggest events, rights holder Sony Entertainment Television SET India is targeting a hefty sum in terms of sponsorship and advertising revenues from th As cricket crazy audience in India...; Tags: advertisement, Sony Computer Entertainment Inc., TV, World Cup; Research articles 2006-10-01
Sports.com nets tie-up to preview Pepsi soccer ads: Sports.com has clinched a major sponsorship deal with Pepsi to host a branded youth section in the run-up to the World Cup. The agreement comes as Sports .com attempts to turn up the heat on official World Cup sponsor Yahoo! and its tournament web site FISports.com has clinched a major...; Tags: advertisement, PepsiCo, World Cup; Research articles 2002-03-21
Focusing on international markets. (Orlando, Florida)(includes related article) (Special Advertising Section: Orange, Seminole, Lake & Osceola Counties): When World Cup '94 comes to Greater Orlando and Central Florida, the soccer matches will only be the tip of a very large iceberg. "Having World Cup here is an international marketing opportunity," says Orlando Mayor Glenda E. Hood. To take fuWhen World Cup '94 comes to...; Tags: advertisement, Orange PCS, World Cup; Research articles 1994-06-01

Additional Resources

MISTAKEN IDENTITY HEINEKEN CUP: GLASGOW HEINEKEN CUP: GLASGOW: IF there is any truth in the credit card advertisement's claim that the world is a harmonious balance of smart and dumb things, then some pretty clever stuff must have been going on in some far- flung places to give Glasgow licence to indulge in the sort of crass and...; Tags: Heineken N.V.; Research articles 2008-01-20
Wilkinson gets Beckham cell phone backing: LONDON AFP ? England fly-half star Jonny Wilkinson has revealed the England soccer captain David Beckham has been calling regularly on his cell phone during the Rugby World Cup to offer encouragement. The two became friends after shooting a TV advertisement and Wilkinson said in his column in The...; Tags: Agence France-Presse, England, phone; Research articles 2003-11-18
Headbutt is a commercial hit for Materazzi: LONDON AFP — Marco Materazzi may have felt the pain when Zinedine Zidane planted his infamous heabutt on him in the World Cup final but the Italian hardman defender has seen it pay off financially for him in a commercial. The Inter Milan star - who was hit with a...; Tags: Agence France-Presse, CAREER, France, Nike Inc.; Research articles 2006-09-20