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	<title><![CDATA[advertisement and world cup Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/advertisement+and+world+cup.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertisement and world cup]]></description>
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		<title><![CDATA[Cricket fever: SET India is eyeing US$105 million in sponsorship and advertising revenues from two major cricket events.(advertising)(Company overview)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5026/is_200610/ai_n18238793]]></link>
		<description><![CDATA[As cricket crazy audience in India gets ready for two of  International Cricket Council ICC's biggest events, rights holder  Sony Entertainment Television SET India is targeting a hefty sum in  terms of sponsorship and advertising revenues from th    As cricket crazy audience in India...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 01 Oct 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/sony+computer+entertainment+inc..html"><![CDATA[Sony Computer Entertainment Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/world+cup.html"><![CDATA[World Cup]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
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		<title><![CDATA[Sports.com nets tie-up to preview Pepsi soccer ads]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5763/is_200203/ai_n23780416]]></link>
		<description><![CDATA[Sports.com has clinched a major sponsorship deal with Pepsi to host a branded youth section in the run-up to the World Cup. The agreement comes as Sports .com attempts to turn up the heat on official World Cup sponsor Yahoo! and its tournament web site FISports.com has clinched a major...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 21 Mar 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/world+cup.html"><![CDATA[World Cup]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
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		<title><![CDATA[Focusing on international markets. (Orlando, Florida)(includes related article) (Special Advertising Section: Orange, Seminole, Lake & Osceola Counties)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6381/is_199406/ai_n26538617]]></link>
		<description><![CDATA[When World Cup '94 comes to Greater Orlando and Central Florida,  the soccer matches will only be the tip of a very large iceberg.  "Having World Cup here is an international marketing  opportunity," says Orlando Mayor Glenda E. Hood. To take fuWhen World Cup '94 comes to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Jun 1994 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/orange+pcs.html"><![CDATA[Orange PCS]]></category>
		<category domain="http://resources.bnet.com/topic/world+cup.html"><![CDATA[World Cup]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[MasterCard goes global for 1994 World Cup. (launches $75-million ad campaign preparatory to soccer tournament) (Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_199306/ai_n18354449]]></link>
		<description><![CDATA[Capitalizing on the international fervor associated with the World  Cup soccer matches (Broadcasting & Cable, June 7), MasterCard is  reaching around the globe with an ad campaign that's part of a $75  million 1994 World Cup sponsorship.       Usi   ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Jun 1993 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mastercard+international.html"><![CDATA[MasterCard International]]></category>
		<category domain="http://resources.bnet.com/topic/world+cup.html"><![CDATA[World Cup]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[No interruptions during World Cup. (television coverage of soccer tournament)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_199306/ai_n18356458]]></link>
		<description><![CDATA[The 1994 World Cup soccer matches, the first to be held in the  United States, will be seen on network and cable telecasts with no  commercials during the action.       Sponsors of ABC and ESPN's joint coverage will place ads in  pre-...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Jun 1993 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/abc+inc..html"><![CDATA[ABC Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/espn.html"><![CDATA[ESPN]]></category>
		<category domain="http://resources.bnet.com/topic/game.html"><![CDATA[game]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/world+cup.html"><![CDATA[World Cup]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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