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• How Will Chrome OS Make Money? The Secret Is YouTube

  BNET - 2009-11-20

  Yesterday Google showed off its forthcoming Chrome OS, leaving many to wonder how exactly the company will monetize it. The answer: it won't. Since Google derives 97% of its revenue from online ads, it simply wants you using a computer that is always online. Specifically, it wants you on a...

  Tags: Monetization, Google Inc., Advertisement, Operating System, YouTube Inc., Video, Corporate Communications, Marketing, Chris Dannen

• Warner sells own ads on branded YouTube videos

  Strategy Eye - 2009-11-12

  Warner Music videos are returning to YouTube with extensive branding after YouTube owner Google signed a deal with the record label. Warner’s agreement allows it to sell its own advertising against the videos and take the majority of revenues.  Warner...

  Tags: Advertisement, YouTube Video, YouTube Inc., Video, Warner Music Group Corp., Corporate Communications, Marketing, YouTube, Jasper Jackson, Google Inc.

• Google Shouldn't Let Viewers Get Out of Watching Ads on YouTube

  BNET - 2009-11-12

  Google's decision to give some users the option to skip online pre-roll ads on YouTube could be precedent setting, and not in a good way. by Catharine P. Taylor

  Tags: Google Inc., Advertisement, YouTube Inc., Catharine P. Taylor

• YouTube Tests Ad-Skipping Feature As A New Form Of Engagement

  PaidContent - 2009-11-11

  YouTube is testing “skippable” pre-roll ads on a select group of its content partners’ videos, as it tries to determine what sort of spots are engaging to viewers and what turns them off, Mediapost reports. The ads will appear on the clips of partners who have chosen to participate...

  Tags: Google Inc., Advertisement, YouTube Inc., Video, Advertising, Social Media, Companies, Google, YouTube, David Kaplan

• YouTube Begins UK Long-Form TV VOD: C4 Signed, May Get ITV

  PaidContent - 2009-10-15

  YouTube has secured its first long-form on-demand UK TV content, doing a deal that sees Channel 4 add the same shows to the service that are already carried on the broadcaster’s own 4oD service.Nearly 3,000 hours of shows - including Hollyoaks, Skins and Peep Show - will be available...

  Tags: Advertisement, YouTube Inc., U.K., C4, Hulu, Video On Demand (VoD), TVs, Tv & Home Theater, Broadband Internet, Digital Media, Personal Technology, Home Entertainment, Telecommunications, Consumer Electronics, Media & Publishing, TV, VOD, Companies, Channel 4, Google, YouTube, ITV, Robert Andrews

• Industry Moves: Former YouTube Ad Exec Shashi Seth To Head AOL's Global Ad Products

  PaidContent - 2009-09-29

  Another Googler has landed at AOL… The latest is former YouTube monetization head Shashi Seth, who will now serve as SVP for Global Ad Products at AOL (NYSE: TWX). Seth left as YouTube’s head of monetization in June 2008 to become chief revenue office for image and video searcher...

  Tags: Advertisement, America Online Inc., Industry, YouTube Inc., Corporate Communications, Marketing, Advertising, Industry Moves, Companies, Time Warner, AOL, David Kaplan

• Warner Music agrees its return to YouTube

  Financial Times - 2009-09-29

  Warner Music has made an agreement with YouTube to return before the end of the year to the online video site, on more favourable terms than it had before its abrupt departure from the service in late 2008.Shares of Warner Music rose 8 per cent after the announcement.The music...

  Tags: Advertisement, YouTube Inc., Video, Warner Music Group Corp., Corporate Communications, Marketing, Financial Times

• Report: Warner, YouTube Reach A Deal?With Talks For Vevo, Too

  PaidContent - 2009-09-25

  Warner Music Group (NYSE: WMG) and YouTube have finally negotiated a deal that will bring music videos from artists like Madonna and U2 back to the video site, AdAge is reporting. Warner pulled all of its artists clips from YouTube in December, after the two companies could not agree...

  Tags: Advertisement, YouTube Inc., Warner Music Group Corp., Music Video, Sales Strategy, Corporate Communications, Sales Force Management, Sales, Marketing, Entertainment, Music, Social Media, Video, Companies, Google, YouTube, Tameka Kee

• YouTube Movie Rentals: An Intriguing But Dubious Idea

  PaidContent - 2009-09-08

  [by Will Richmond, VideoNuze] Last week it came out that YouTube is in talks with Lionsgate, Sony (NYSE: SNE), MGM and Warner Bros. about launching streaming movie rentals. On the surface this is an intriguing proposition: the 800 pound gorilla of the online video world tantalizing Hollywood with its...

  Tags: Advertisement, Movie, YouTube Inc., Features, Leading Voices, Companies, Google, YouTube, Rafat Ali

• Google Expands Ad Revenue Sharing On YouTube

  PaidContent - 2009-08-25

  A year-and-a-half after first giving select users a cut of the revenue generated by ads that run near their clips, YouTube is greatly expanding the program. In its current setup, Google (NSDQ: GOOG) shares revenue mostly with users who regularly post videos on the site that reach big audiences...

  Tags: Revenue, Google Inc., Advertisement, YouTube Inc., Video, Corporate Communications, Operational Accounting, Marketing, Finance, Joseph Tartakoff