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	<title><![CDATA[advertisement Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertisement]]></description>
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		<title><![CDATA[Shanda Online Brings In Yahoo Ad-Targeting Vet Zhu As Its New CTO]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-shanda-online-brings-in-yahoo-ad-targeting-vet-zhu-as-its-new-cto%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Shanda (NSDQ: SNDA) Online, the ad and content-serving arm of Shanda Interactive, has reeled in Yahoo alum Dr. Jing Zhu as its new CTO. Zhu spent eight years with Yahoo (NSDQ: YHOO), most recently serving as a senior director of the team that developed its contextual ad-targeting platform; the...]]></description>
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		<pubDate>Tue, 01 Dec 2009 23:03:39 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[Team]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
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		<title><![CDATA[Hyperlocal Ad Firm PaperG Raises $1.1 Million Third Round]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-hyperlocal-ad-firm-paperg-raises-1.1-million-third-round%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Local online ad tech provider PaperG has raised $1.1 million in its third funding round, the company told paidConent. Launch Capital led the round, which included AppNexus CEO Brian O&#8217;Kelley, former Boston.com publisher Steve Taylor, and Recovering Journalist&#8217;s Mark Potts, among others. New Haven-based PaperG plans to add to...]]></description>
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		<pubDate>Tue, 01 Dec 2009 21:15:23 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/boston.com.html"><![CDATA[Boston.com]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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		<title><![CDATA[Offer-Based Ad Network gWallet Raises $12.5 Million In Funding]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-offer-based-ad-network-gwallet-raises-12.5-million-in-funding%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ While Offerpal struggles with its image-problem, and Zynga and Facebook deal with a class-action lawsuit, a new offer-based ad network is getting funding. gWallet, a virtual goods and online games monetization platform, has raised $12.5 million in its first round of funding. Adams Street Partners and Trinity Ventures led...]]></description>
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		<pubDate>Tue, 01 Dec 2009 20:01:58 -0800</pubDate>
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		<title><![CDATA[Nielsen turns to internet usage]]></title>
		<link><![CDATA[http://www.bnet.com/2468-13071_23-369386.html]]></link>
		<description><![CDATA[ Nielsen, the dominant tracker of television viewing, will begin measuring internet usage across its national panel of US television viewers by August next year, accelerating a plan to offer its network clients the ability to gauge the impact of online videos.Of the 18,000 households in its national panel of...]]></description>
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		<pubDate>Tue, 01 Dec 2009 20:00:44 -0800</pubDate>
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		<title><![CDATA[paidContent Quick Hits 12.01.09]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-paidcontent-quick-hits-12.01.09%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ »  Microsoft (NSDQ: MSFT) is launching a Twitter-like service in China. [PC World]»  An exit interview with Mike Shaw, who is leaving his post as president of ABC&#8217;s ad sales and marketing. [AdAge]»  Why the ROI on ads placed on &#8220;cheap sites&#8221; like those housing user-generated content could be...]]></description>
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		<pubDate>Tue, 01 Dec 2009 19:37:21 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/alex+ferreyra.html"><![CDATA[Alex Ferreyra]]></category>
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		<title><![CDATA[Fair Syndication Consortium: Google Responsible For Over Half Of Unlicensed Newspaper Articles]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-fair-syndication-consortium-google-responsible-for-over-half-of-unlicen%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ As part of its promise to highlight who&#8217;s benefiting from all the linking done to newspaper articles across the web, the Fair Syndication Consortium says that in a recent 30-day period, more than 75,000 sites &#8220;reused&#8221; a newspaper article without sharing ad revenue with the original source. Of those...]]></description>
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		<pubDate>Tue, 01 Dec 2009 14:42:06 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
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		<title><![CDATA[Insignia, Valassis Sign Up SuperValu; NAM's Monopoly Crumbling?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004845/insignia-valassis-sign-up-supervalu-nams-monopoly-crumbling/]]></link>
		<description><![CDATA[Insignia Systems ISIG quietly issued a notice to the SEC stating that the tiny supermarket advertising agency added 1,000 SuperValu stores to its network. Sounds boring unless you know the history: Rupert Murdoch's supermarket advertising monopoly is crumbling. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 01 Dec 2009 14:20:04 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/supervalu+inc..html"><![CDATA[SUPERVALU Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SVU</category>
		<category domain="tickers">SVU</category>
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		<title><![CDATA[@ World Newspaper Congress: Dow Jones CEO: Beware of Geeks Bearing Gifts]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-world-newspaper-congress-dow-jones-ceo-beware-of-geeks-bearing-gifts%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ At the World Newspaper Congress here in Hyderabad this afternoon, Dow Jones (NYSE: NWS) CEO Les Hinton came out swinging against the world in general, as is the wont of every News Corp exec these days. More specifically, against &#8220;geeks bearing gifts&#8221;, &#8220;false gospel of the Web&#8221; and &#8220;out...]]></description>
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		<pubDate>Tue, 01 Dec 2009 11:38:44 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/dow+jones+%2526+company+inc..html"><![CDATA[Dow Jones & Company Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">DJ</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
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		<category domain="tickers">DJ,GOOG,NWS</category>
	</item>
	<item>
		<title><![CDATA[Newspapers Courting Gadget Lovers? There's An Ad For That]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-newspapers-courting-gadget-lovers-theres-an-ad-for-that%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Is News Corp (NYSE: NWS) taking on Apple, as well as Google, as it looks to reassert the value of its newspaper content?This brilliant pastiche iPhone commercial describes its UK tabloid The Sun in terms gadget-heads will love (check out its &#8220;26-inch panoramic matt CMYK, full-colour display&#8221;), and the...]]></description>
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		<pubDate>Mon, 30 Nov 2009 10:08:18 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/sun+microsystems+inc..html"><![CDATA[Sun Microsystems Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/robert+andrews.html"><![CDATA[Robert Andrews]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NWS</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JAVA</category>
		<category domain="tickers">NWS,JAVA</category>
	</item>
	<item>
		<title><![CDATA[Best Buy Stands by Ad Wishing Muslims "Happy Eid al-Adha"]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004822/best-buy-stands-by-ad-that-wishes-muslims-happy-eid-al-adha/]]></link>
		<description><![CDATA[A Best Buy BBY ad that wished American Muslims a "Happy Eid al Adha" has come under fire from conservatives and Christians, who claim the company stopped saying "Merry Christmas" to its customers in 2006. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Nov 2009 08:55:54 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/best+buy+co.+inc..html"><![CDATA[Best Buy Co. Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BBY</category>
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	</item>
	<item>
		<title><![CDATA[Increase Sales With Ads that Calm Anxious Holiday Shoppers]]></title>
		<link><![CDATA[http://blogs.bnet.com/mba/?p=1509]]></link>
		<description><![CDATA[According to new research from the Booth School of Business and the Kellogg School of Management, successful holiday ads send messages that help to curb the stress and anxiety many people experience during this time of year. by Stacy Blackman]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Nov 2009 06:00:29 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/stacy+blackman.html"><![CDATA[Stacy Blackman]]></category>
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	<item>
		<title><![CDATA[Churchill Family Blasts Scientology Ads Featuring Wartime Leader]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004813/churchill-family-blasts-scientology-ads-featuring-wartime-leader/]]></link>
		<description><![CDATA[Two grandsons of Winston Churchill have complained that the Church of Scientology is wrongly using images of Britain's World War 2 leader to promote itself in ads. Scientology has upped its advertising activity this year, with a set of web ads and a bunch of spots on CNN. The ads...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 29 Nov 2009 17:56:23 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/scientology.html"><![CDATA[Scientology]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Recovery Seen Across a Range of Advertising Media]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004810/recovery-seen-across-a-range-of-advertising-media/]]></link>
		<description><![CDATA[The first real signs of recovery have been seen in advertising media, according to a range of companies across TV, web and publishing. BNET noted that a recovery in advertisng may be under way on Nov. 17 as revenues at agency holding companies ticked up, at least sequentially. by Jim...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 29 Nov 2009 17:24:33 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/recovery.html"><![CDATA[Recovery]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[Daily Mail Profits Helped By Cost Cuts]]></title>
		<link><![CDATA[http://www.bnet.com/2407-13071_23-368433.html]]></link>
		<description><![CDATA[By Georgina ProdhanLONDON (<a href="http://resources.bnet.com/index.php?source=ReutersUK">Reuters UK</a>) - Newspaper group Daily Mail & General Trust beat its forecast with a 23 percent drop in profits as consumer media advertising showed little improvement but business-to-business publishing held up.The group, which owns trade publications, events and top UK mid-market tabloid newspaper the Daily Mail,...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Thu, 26 Nov 2009 02:15:35 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/pound.html"><![CDATA[Pound]]></category>
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		<category domain="http://resources.bnet.com/topic/daily+mail.html"><![CDATA[Daily Mail]]></category>
		<category domain="http://resources.bnet.com/topic/oukbs.html"><![CDATA[Oukbs]]></category>
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	<item>
		<title><![CDATA[Australia Approves Yahoo!-Microsoft Deal]]></title>
		<link><![CDATA[http://www.bnet.com/2407-13071_23-368219.html]]></link>
		<description><![CDATA[ Australian and Canadian competition authorities have approved the internet search and advertising partnership between Yahoo! and Microsoft, the companies said on Tuesday."Microsoft and Yahoo! have been notified that Australian and Canadian authorities have separately concluded their reviews and have no objections to our proposed search agreement," they said in...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 25 Nov 2009 14:22:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/partnership.html"><![CDATA[Partnership]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">MSFT,YHOO</category>
	</item>
	<item>
		<title><![CDATA[Excedrin Doesn't Relieve Headaches in 15 Minutes, Despite What Ads Said]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004793/excedrin-doesnt-relieve-headaches-in-15-minutes-despite-what-ads-said/]]></link>
		<description><![CDATA[Novartis NVS should discontinue ads that say its Extra Strength Excedrin starts to relieve headaches in 15 minutes, according to the National Advertising Review Board, an appeals body that governs disputes between advertisers. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 25 Nov 2009 14:04:21 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/minute.html"><![CDATA[Minute]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Watchdog Cites Skechers Ad as Too Cool for School]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004788/watchdog-cites-skechers-ad-as-too-cool-for-school/]]></link>
		<description><![CDATA[The ChildrenÃ¢â‚¬â„¢s Advertising Review Unit, an advertising watchdog that keeps tabs on marketing that targets kids, has chided shoemaker Skechers for an ad that made its shoes seem too cool video below. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 25 Nov 2009 09:53:35 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/watchdog.html"><![CDATA[Watchdog]]></category>
		<category domain="http://resources.bnet.com/topic/children.html"><![CDATA[Children]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[IAB: Online Ad Spend Slipped 5.4 Percent In Q3; Signs Of Recovery Emerge?But Keep Hope In Check]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-iab-online-ad-spend-slipped-5.4-percent-in-q3-small-signs-of-recovery-e%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The final numbers for Q3 are in from the Interactive Advertising Bureau and the main takeaway is that things may actually be looking up&#8212;or less worse, depending on your disposition. While online spending was down 5.4 percent to $5.5 billion in Q3, it&#8217;s slightly better than the $5.4 billion...]]></description>
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		<pubDate>Wed, 25 Nov 2009 04:36:44 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/recovery.html"><![CDATA[Recovery]]></category>
		<category domain="http://resources.bnet.com/topic/j.p.+morgan+chase+%2526+co..html"><![CDATA[J.P. Morgan Chase & Co.]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JPM</category>
		<category domain="tickers">JPM</category>
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		<title><![CDATA[Verizon Ad Campaign Benefits the Carrier, Motorola, Hurts Apple, AT&T]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/10004215/verizon-ad-campaign-benefits-the-carrier-motorola-hurts-apple-att/]]></link>
		<description><![CDATA[The ad war between Verizon and AT&T have seemed to benefit Verizon and Motorola at the expense of AT&T and Apple. by Erik Sherman]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 25 Nov 2009 01:28:52 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/verizon+communications+inc..html"><![CDATA[Verizon Communications Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/motorola+inc..html"><![CDATA[Motorola Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">T</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MOT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VZ</category>
		<category domain="tickers">AAPL,T,MOT,VZ</category>
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		<title><![CDATA[paidContent Quick Hits 11.24.09]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-paidcontent-quick-hits-11.24.09%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ »  News Corp (NYSE: NWS) cutting a deal with Microsoft (NSDQ: MSFT) for link exclusivity might run into some legal barriers. [Daily Finance]»  Biz Stone said Twitter is looking to make more acquisitions in 2010. [Reuters]»  Google (NSDQ: GOOG) lost 5% of local ad business from last year, with...]]></description>
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		<pubDate>Tue, 24 Nov 2009 20:01:04 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/alex+ferreyra.html"><![CDATA[Alex Ferreyra]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
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