Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- You can lead a horse to water... Ridin' the New Frontier of Pay-Per-Lead Marketing
- Back in Wild Wild Web's frontier days, online advertisers and publishers kept their blinders on. With a one-track view of Internet marketing, they touted the value of the banner ad, which had a downside. Advertisers assumed banner ads were failures if they posted less-than-stellar clickthrough rates. Never mind that drivers...
- White papers 2006-04-20
- Banner Advertising: What Makes a Banner Ad Effective?
- One interesting development that has been around for a while is targeting. Banner ads that are targeted appear based on the Internet user's activity. For example, advertisers can buy keyword advertising on a search engine, such as Alta Vista or Yahoo, so that their ads are displayed when someone performs...
- White papers
- Family Guy Creator Teams With Google to Re-create Banner Ads (and Mass Media)
- Seth MacFarlane, who helms Fox's raunchy cartoon Family Guy, and Google announced a new plan for advertising today, as reported in the New York Times. The plan will see MacFarlane creating a series of animated shorts, titled for now “Seth MacFarlane’s Cavalcade of Cartoon Comedy," that will be placed via...
- Blog posts 2008-06-30
Additional Resources
- Gauging Advertising Effectiveness
- No matter the medium, it costs to advertise. So, how do you know whether your investment is garnering a return? It starts with solid objectives that are clearly defined. From there, it's about measurement. This article will help you develop a strategy for knowing whether and to what extent your...
- Articles 2007-05-08
- << Previous
- page 1 of 1
- Next >>
Content Types
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
