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	<title><![CDATA[advertiser and banner advertisement Resources | BNET]]></title>
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		<title><![CDATA[Family Guy Creator Teams With Google to Re-create Banner Ads (and Mass Media)]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000130/family-guy-creator-teams-with-google-to-re-create-banner-ads-and-mass-media/]]></link>
		<description><![CDATA[Seth MacFarlane, who helms Fox's raunchy cartoon Family Guy, and Google announced a new plan for advertising today, as reported in the New York Times. The plan will see MacFarlane creating a series of animated shorts, titled for now â€œSeth MacFarlaneâ€™s Cavalcade of Cartoon Comedy," that will be placed via...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Jun 2008 17:56:25 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[Team]]></category>
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		<title><![CDATA[You can lead a horse to water... Ridin' the New Frontier of Pay-Per-Lead Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=170717]]></link>
		<description><![CDATA[Back in Wild Wild Web's frontier days, online advertisers and publishers kept their blinders on. With a one-track view of Internet marketing, they touted the value of the banner ad, which had a downside. Advertisers assumed banner ads were failures if they posted less-than-stellar clickthrough rates. Never mind that drivers...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 20 Apr 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/pay-per-lead.html"><![CDATA[Pay-per-lead]]></category>
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		<title><![CDATA[Banner Advertising: What Makes a Banner Ad Effective?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242262]]></link>
		<description><![CDATA[One interesting development that has been around for a while is targeting. Banner ads that are targeted appear based on the Internet user's activity. For example, advertisers can buy keyword advertising on a search engine, such as Alta Vista or Yahoo, so that their ads are displayed when someone performs...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
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