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- ZEDO, Inc. Applies for BPA Worldwide Interactive Membership
- ZEDO has contracted with BPA Worldwide for certification and accreditation of its ad server system. ZEDO is published by ZEDO, Inc. (San Francisco, CA). BPA Interactive's System Certification Accreditation complies with all Interactive Advertising Bureau IAB guidelines and provides additional systems verification that go above and beyond the IAB...
- Research articles 2008-05-01
- Adify Achieves IAB Certification and Releases Next Generation Global Ad Network Platform
- Adify Corporation , the premier technology and media company focused on vertical online advertising and two-year AlwaysOn OnMedia 100 Honoree, today announced it has completed the IAB Ad Impression Measurement Guidelines Certification , making Adify one of only 12 certified ad serving technologies. More than 90 advertising networks use...
- Research articles 2008-01-29
- Advertisers start to tap online potential.
- Byline: Christian Catalano Feb 21, 2006 (The Age - ABIX via COMTEX) -- The Audit Bureau of Verification Services has indicated that Australia's online advertising market improved 60 per...
- Research articles 2006-02-21
- Poindexter Systems, Inc. Names Rich LeFurgy Chairman of the Board
- Poindexter Systems, Inc. the leading provider of real time, end to end, predictive online marketing programs that lift online consumer response, today announced that interactive marketing pioneer Rich LeFurgy has been named to the newly created position of Chairman of the Board. Mr. LeFurgy, 49, is a Principal at...
- Research articles 2005-09-26
- Interactive ad revenues soar 33 percent
- Search, classifieds, display and rich media continue to grow at a healthy rate, according to the Interactive Advertising Bureau and PricewaterhouseCoopers' recently released Internet Advertising Revenue Report covering the final numbers for 2004. Overall industry revenues rose nearly 33 percent from 2003, totaling more than $9.6 billion, and exceeded the...
- Research articles 2005-06-27
- The return of the boom; Online advertising sees growth across the board, with keyword search showing the biggest gain.(Online Advertising)
- Byline: KATE MADDOX Internet advertising, which saw a steep decline in the two years following the dot-com crash, is once again booming. In 2003, Internet advertising revenue reached $7.3 billion, up 21% from 2002, according to the "Internet Ad Revenue Report'' ...
- Research articles 2004-06-28
- Online ad industry divided over single standard plans: while online advertisers support the IAB and IPA's efforts to establish a standard measurement for online audiences, they're struggling to agree on which is the best approach
- The news last week that the shortlist of suppliers for the industry initiative to create a single Internet audience measurement standard has been whittled down to two ComScore and Nielsen//NetRatings--brought the controversial debate to the lore once again. Few would disagree that the need for a single standard...
- Research articles 2004-06-17
- Will online leap forward in 2004? 2003 has seen online advertising's profile among traditional marketers grow. So what can we expect in the year to come?
- HOWARD NEAD MD, PHDiQ Advertisers will spend considerably more money online in 2004 than in 2003. That's despite site data measurement problems, creativity issues, everyone complaining about pop-ups, a lack of definitive UK case studies, issues of protecting children online and the fact that the...
- Research articles 2003-12-04
- Patience is a virtue in the online ad world
- Ashley Friedlein, CEO, E-consultancy I was at the Association of Online Publishers' AOP conference this month and heard the keynote speech from Richard Eyre, chairman of the Interactive Advertising Bureau IAB Leadership Council (NMA 23 October). His remit is to build online's share of total ad spend. He's...
- Research articles 2003-10-30
- Advertisers press IAB for move on search standards: having announced it'll look into the matter, the IAB is under growing pressure to set standards for search marketing
- The IAB's decision in June to announce it was ready and willing to tackle the tricky issue of standards in search marketing was brave, but necessary, move. Now it's August and elements in the industry are already demanding to know how when it's going to produce results (NMA 21 August)....
- Research articles 2003-08-28
- Is bigger better? As the IAB consults on plans to replace existing banner ads with new sizes, we seek the industry's likely response. (NMA Advertising)
- This month the Interactive Advertising Bureau IAB said it was launching an industry-wide consultation on bringing in four bigger, heavier ad formats. It thinks the bigger formats, some of which are in use already, will be a more effective canvas in an age when screen size and broadband penetration are...
- Research articles 2003-05-01
- Traditional advertisers spur surge in Net spend: online advertising spend grew by 19 per cent to almost [pounds sterling]200m in 2002. (E-volve).
- Total online advertising spend grew to [pounds sterling]196.7m in 2002, up 18.7 percent year on year from [pounds sterling]165.7m, according to figures published by the Interactive Advertising Bureau IAB and PricewarerhouseCoopers PwC. The research measures the industry based on recorded revenues reported by the finance departments of...
- Research articles 2003-04-24
- IAB appoints Eyre to push use of online advertising
- The IAB has appointed former ITV and Capital Radio boss Richard Eyre as chairman to spearhead its drive to double the amount that advertisers spend online. Eyre's appointment, after months of negotiations, is the latest stage in a renewed attempt by the IAB to establish itself as the...
- Research articles 2003-03-06
- IAB Ad Sizes Committee Recommends New Larger Unit and Creates "Universal Ad Package"
- Business & High Tech Editors Key IAB Member Publishers Agree to Offer Formats Designed to Put Online Advertising On Par With TV and Print for Ease of Use; Effort Supported by American Association of Advertising Agencies -AAAA- NEW YORK and KEYSTONE, Colo.--BUSINESS WIRE--Dec. 11, 2002...
- Research articles 2002-12-11
- Who minds a smaller slice of a bigger pie? (Analysis).
- The IAB's report that the top 10 portals' share of advertising revenue fell last year is still being debated. Chris Dillabough asks whether it matters as long as overall advertising spend online is still rising. THE UK'S BIGGEST PORTALS, including MSN and Freeserve, have been putting on a...
- Research articles 2002-05-30
- A standard measure. (Analysis)
- The IAB has proposed a set of standards for the reporting of online campaigns, to do away with the discrepancies between advertisers' and publishers' reports. Bryan Porter outlines the aims of the initiative and asks if it's and unachievable ideal to gete everyone to agree. Last week the UK...
- Research articles 2002-01-31
- IAB goes on the road to drive take-up of online advertising. (News).
- The Interactive Advertising Bureau is planning a series of high-level roadshows to educate big advertisers about interactive ads. Senior members of the IAB leadership council will hold workshops at large advertisers' offices, starting from next month, to showcase the benefits of online advertising and educate client marketing departments....
- Research articles 2002-01-17
- Measurement battle heats up with new metrics; Industry associations, others studying standards that will click with marketers.(Brief Article)
- Measuring the performance of online ad campaigns has always been a controversial issue for advertisers and Web publishers, as they wrestle with a wide variety of definitions and methods of Internet measurement, as well as the discrepancy between their numbers and those of third-party ratings services....
- Research articles 2001-09-03
- Interactive Advertising Bureau -IAB- Asserts Gator.com's Business Practices Violate the Contract, Trademark and Copyright Interests of Web Publishers and Advertisers
- Business & High Tech Editors NEW YORK--BUSINESS WIRE--August 28, 2001 Unfair Competition and Deceptive Practices in Violation of Federal Laws Believing that the unfair business practices of Gator.com substantially infringe on the trademark, copyright and intellectual property rights of Web publishers and advertisers, and do not...
- Research articles 2001-08-28
- Outlook brightens for Web ads; Studies show Internet Effective for branding.(Brief Article)
- Armed with new data from four separate research studies, online ad sellers are again pitching reluctant online advertisers that Internet ads are effective for branding. But it's still a tough sell in the b-to-b space. ``I'm not sure I'm buying it,'' said Rick ...
- Research articles 2001-08-20
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