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- Advertisers punt on Super Bowl; Monster.com, HotJobs.com are suiting up for the Big game; Other firms opt for more airtime during Winter Olympics.(Brief Article)
- Perennial Super Bowl advertisers and online recruiting rivals Monster.com and HotJobs.com plan to run spots during this year's telecast on Feb. 3, but as many as three of the five b-to-b companies that advertised during last year's game may stay on t Perennial Super Bowl advertisers...
- Research articles 2002-01-14
- No Gain.
- The Super Bowl, the biggest advertising event of the year, is commanding less than a super price, showing signs of flattening in the price tag for the average commercial in the game. With inventory still unsold, advertisers are in a position to negot The Super Bowl,...
- Research articles 2001-01-29
- Marketing and Advertising Techniques of Super Bowl Advertisers
- Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most do not have a large enough budget to advertise on the Super Bowl, the commercials - both past and present - demonstrate several marketing techniques one can apply elsewhere. The primary focus of...
- White papers 2004-12-09
- Calvin Klein's "Banned" Orgy Ad Is Part of Predictable Fake Controversy Trend
- Calvin Klein has deliberately produced a steamy commercial that it knew had no chance of being aired on TV. (See video below.) The ploy is an increasingly common one among advertisers who realize they can find larger audiences online than they can on TV. ...
- Blog posts 2009-01-29
Additional Resources
- NBC Cancels Shared Super Bowl Spot to Keep Prices High
- NBC nixed an idea to have a single Super Bowl spot shared by multiple advertisers. The idea, floated by agency Cesario Migliozzi, was to buy a single spot in the big game and then divide it into eight mini-spots of a few seconds each. Each slot would be bought by...
- Blog posts 2008-12-29
- Anheuser-Busch Eclipses All Advertisers with 10 Spots on ABC's Super Bowl Telecast
- After dominating the 1999 Super Bowl advertising game, Anheuser-Busch returns as the event's premier advertiser and exclusive beer category sponsor with a five minutes (10 spots) of commercial time during ABC's telecast of Super Bowl XXXIV, January 30, 2000. "In terms of audience reach, the Super Bowl is the greatest...
- Research articles 1970-01-01
- Nationwide gives away Bowl ad ending
- NEW YORK -- In an unusual strategy for a Super Bowl advertiser, Nationwide Mutual Insurance today will announce the surprise ending of its ad in the game: Britney Spears' estranged hubby Kevin Federline will be dreaming of a show-biz career -- while actually working at a rundown fast-food joint. "I...
- Research articles 2007-01-17
- Akamai to Measure Advertiser's Web Traffic During Pro Football's Biggest Event
- The Majority of This Year's Nationally-Televised Super Bowl([R]) Advertisers Are Relying on Akamai for Performance and Availability of Their Online Marketing Presence
- Research articles 2007-01-29
- Advertisers keep their heads in the game
- Yo-Yo Ma is going to be playing Bach's Cello Suites Nos. 1, 5 and 6 in homage to the Hyundai Genesis. Animated characters will appear in 3-D touting the feature film Monsters vs. Aliens. The Steelers' Troy Polamalu will attempt to do for Coca-Cola what Mean Joe Greene did 30...
- News items 2009-08-07
- Briefly ... Worldwide
- ST. LOUIS _ Brewing giant Anheuser-Busch has completed a deal with Fox Sports that gives the company exclusive beer advertising rights for Fox's telecast of the Super Bowl in January 1997, the company said Thursday. Earlier this year, Anheuser-Busch came to terms with NBC on...
- Research articles 1995-06-09
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