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• TechTarget, Inc. Q1 2009 Earnings Call Transcript

  Seeking Alpha - 2009-08-17

  Question-and-Answer Session Operator Operator Instructions Your first question comes from Ross Sandler - RBC Capital Markets. Ross Sandler - RBC Capital Markets Just a couple questions. First I think in the prepared remarks you talked about large advertisers’ still growing about 40% year-over-year. That’s consistent with what we’ve...

  Tags: Call Transcript, Earnings, Advertiser, Marketing Research, Marketing, Seeking Alpha, TechTarget

• Slicing up IT niches; CMP debuts StoragePipeline.com, joins a crowd pushing down into vertical tech content areas.(Online)(CMP Media Inc.)

  - 2003-06-09

  Byline: Kate Maddox To help advertisers target readers who have specific technology needs, publishers are creating super-segmented online content areas. "The big challenge for these online publishers is to aggregate a large enough audience to provide a worthwhile marketing opportunity," said...

  Tags: advertiser, INTERNET, network, storage, TechTarget, Techweb, Web

• Publishers innovate to keep leads flowing.(News)

  - 2002-10-14

  Byline: SEAN CALLAHAN In this stubborn b-to-b recession, lead generation has never been more critical-for both marketers and the media that carry their advertising. ``There's a greater emphasis on leads than I've seen in my career,'' said Tom Stein, president-CEO of...

  Tags: advertisement, advertiser, B2B, E-business/E-commerce, INTERNET, TechTarget, Web

• Tech Publications Scramble to Keep Advertisers Happy.

  - 2002-05-13

  By Ross Kerber, The Boston Globe Knight Ridder/Tribune Business News May 13--Technology trade publications, mired in a severe advertising slump, are scrambling to find new business niches and distribution strategies to guarantee audiences to advertisers. Publishers are also working...

  Tags: advertisement, advertiser, Boston Globe, E-mail, International Data Group, MARKETING, newsletter, TechTarget

• Tech media suffer big Q1 losses; Weak ad market blamed for disappointing earnings.

  - 2002-05-06

  Dismal earnings reports last week from b-to-b media companies suggest the tech-related business slump is continuing, with no relief in sight. CNet Networks Inc., Penton Media Inc. and Primedia Inc. all reported losses and revenue declines for the first quarter of the year; ...

  Tags: advertisement, advertiser, B2B, E-business/E-commerce, earnings, INTERNET, media, Penton Media Inc., Primedia Inc., revenue, TechTarget

• B to B magazine

  - 2001-07-31

  According to B to B magazine, TechTarget (Needham, MA), a company established in 1999 to provide online information for the IT industry, is the ninth ranked company named by media buyers and advertisers as their first choice in advertising placement. TechTarget, spun--off from newsletter publisher United Communications Group (UCG; Rockville,...

  Tags: advertiser, B2B, E-business/E-commerce, INTERNET, MARKETING, TechTarget

• TechTarget ranks ninth nationally in b-to-b online advertising dollars spent.

  - 2001-05-31

  The spin-off internet firm, TechTarget, of the pioneer newsletter company United Communications Group UCG of Rockville, Maryland, is ranked ninth in terms of business-to-business advertising dollars spent. Less than two years after it was founded, TechTarget.com (NL/NL 11/30/00) has moved into the overall top...

  Tags: advertiser, B2B, E-business/E-commerce, INTERNET, TechTarget, Wall Street Journal