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Advertiser WPP says Olympics, US election to boost fortunes: LONDON AFP — Global advertising giant WPP said Friday that the Beijing Olympic Games and the US presidential elections would boost its fortunes this year as it unveiled a 14.5-percent jump in first-half net profit. However, the firm added that the outlook for 2009 was "less certain" amid slowing...; Tags: advertisement, advertiser, Agence France-Presse, revenue, WPP; Research articles 2008-08-22
Fuelcast Expands Largest National At-the-Pump Network to Miami and Philadelphia: SANTA MONICA, Calif. -- Fuelcast, the largest at-the-pump digital network, announced today its expansion to Miami and Philadelphia. Fuelcast offers at-the-pump entertainment with exclusive NBC content such as behind-the-scenes and shorts from Access Hollywood, The Tonight Show with Jay Leno, The Celebrity Apprentice, Heroes, The Office and The Ellen Degeneres...; Tags: advertiser, California, Miami, NBC, network, NETWORKING, Philadelphia, SOFTWARE; Research articles 2008-08-20
Clearspring Becomes First Widget Network to Receive ABCi Accreditation: MCLEAN, Va. -- Clearspring Technologies Inc., the leading widget syndication and tracking service, has been independently audited and accredited by the Audit Bureau of Circulations Interactive ABCi. Clearspring is the first widget platform to complete an ABCi audit, highlighting the company's commitment to accurate tracking and reporting metrics and to...; Tags: ABC Inc., advertiser, audit, FINANCE, monetization, syndication; Research articles 2008-06-24
Google helps advertisers figure out website demographics: SAN FRANCISCO AFP — Google on Tuesday introduced a tool that lets advertisers figure out which websites their ideal customers are inclined to visit. "Google Ad Planner" lets advertisers enter demographics they wish to target and then returns a list of websites likely to appeal to people with those...; Tags: advertiser, Agence France-Presse, demographics, Google Inc., INTERNET; Research articles 2008-06-24
National Spanish-Language Networks to Showcase Fall Programming at 1st Annual Texas Hispanic Upfront: Organized by SAVision, Hispanic Marketing Arm of the American Marketing Association, Historic Gala Event Offers Unprecedented Opportunities for Large Corporations, Advertisers SAN ANTONIO -- Univision, Telemundo, V-Me and other Hispanic television networks and media will showcase fall programming at the first annual Texas Hispanic Upfront June 5, offering marketing,...; Tags: advertisement, advertiser, American Marketing Association, marketing, network, programming, Texas, TV; Research articles 2008-06-02

Leading a different upfront charge: NEW YORK -- Meet the Press host Tim Russert doesn't play a comic straight man, at least not intentionally. But he found himself thrust into that role last week when he passed Kitt -- the talking car from NBC's upcoming revival of the action drama series Knight Rider. ...; Tags: advertiser, NBC, NBC Universal Inc., network; Research articles 2008-05-23
.Fox Networks Launches Worthnet.Fox, the First International Ad Network Targeting Financial News and Advice: Wall Street Journal Digital Network Properties to Be among the Key Media Partners at Launch LOS ANGELES -- .Fox Networks, the leading international ad network operated by Fox International Channels FIC, announced today the launch of Worthnet.Fox, a vertical ad network that targets international consumers of financial news and...; Tags: advertiser, network, NETWORKING, News Corp., TV, Wall Street Journal; Research articles 2008-05-19
Don't expect TV sellers to exceed last year's $9.1B; Credit crisis and focus on accountability likely downers for upfront.(The Upfront): Byline: BRIAN STEINBERG The upfront will not be up this year. At least, that's the conclusion two Wall Street analysts have reached. Pointing to marketers worried about a sputtering economy, a credit crisis and a looming recession, analysts expect advertisers to hold...; Tags: ABC Inc., accountability, advertisement, advertiser, analyst, cable, CBS Corp., NBC, network, NETWORKING, TVs; Research articles 2008-05-12
LIGUORI LEADS SURGING FOX; Nonconformist network only one looking up.(News)(Peter Liguori)(Interview): Byline: BRIAN STEINBERG Owing to a penchant for outre programming and crass reality-show concepts, at one time News Corp.'s Fox network was the butt of jokes-even on its own shows, such as "The Simpsons'' and "Married ... With Children.'' No one...; Tags: advertiser, Fox Broadcasting Co., NBC, network, TVs; Research articles 2008-05-12
RECESSION GOT YOU DOWN? MARKETERS WANT TO HELP; With headlines mired in gloom and doom, flurry of ad messages tries to tap into consumers' need for hope.(News)(Survey): Byline: JEAN HALLIDAY Don't worry. Be happy. So advises Ian Beavis, exec VP and exec global client director at Aegis Group's Carat. He believes advertisers are hammering away too much on the negatives in their marketing these days. The media agency's...; Tags: advertisement, advertiser, brand, JetBlue Airways Corp., optimism, recession, survey; Research articles 2008-05-12
DG FastChannel® and Enliven Marketing Technologies to Merge Creating Leading Digital Advertising Solutions Company: Combined Entity to Offer Advanced Digital Media Services, Ad Distribution, Internet Marketing and Online and Mobile Advertising Solutions Transaction Valued at Approximately $98.0 Million DALLAS & NEW YORK -- DG FastChannel, Inc. (NASDAQ: DGIT) and Enliven Marketing Technologies Corporation (NASDAQ: ENLV):[TABLE OMITTED] DG FastChannel, Inc. (NASDAQ:...; Tags: advertisement, advertiser, Company, Enliven Marketing Technologies, FINANCE, Internet, Investment, merger, mobile, SEC; Research articles 2008-05-08
Asia's Online Ads and Search Buzz: Buzz Technologies Inc. is Pleased to Announce That from Today Online Ads and Search Ads Are Available for Buzz Advertisers on the Bangkok Post HONG KONG & PHUKET, Thailand -- Buzz Technologies Inc. (www.12buzz.com) is pleased to announce that from today Online Ads and Search ads are available for...; Tags: advertiser, Asia, Bangkok Post, SEARCH, Thailand; Research articles 2008-05-02
ZEDO, Inc. Applies for BPA Worldwide Interactive Membership: ZEDO has contracted with BPA Worldwide for certification and accreditation of its ad server system. ZEDO is published by ZEDO, Inc. (San Francisco, CA). BPA Interactive's System Certification Accreditation complies with all Interactive Advertising Bureau IAB guidelines and provides additional systems verification that go above and beyond the IAB...; Tags: advertisement, advertiser, certification, Interactive Advertising Bureau, Quality; Research articles 2008-05-01
24/7 Real Media Partners with Four Major Publishers to Launch BBN, the Largest Business to Business Online Advertising Network: Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill Join 24/7's New Network to Give Advertisers Greater Reach Across More Vertical Markets NEW YORK -- In the first paragraph, the second sentence should read: Cygnus Business Media, Nielsen Business Media, Reed Business Information and The McGraw-Hill Companies......; Tags: 24/7 Real Media Inc., advertisement, advertiser, B2B, BBN Corp., Cygnus Business Media, E-business/E-commerce, INTERNET, McGraw-Hill Companies, network, Reed Business Information; Research articles 2008-04-21
Viewers vote for cable news; Audiences are up as much as 70%, but will they stick around beyond November?(Cable): Byline: LARRY DOBROW The lords and ladies of the Democratic political establishment may not have enjoyed the nights of Feb. 5 and March 4. Super Tuesday and what we might call "Super Tuesday 2: Vote Harder'' passed without the party settling on a presidential...; Tags: advertiser, Cable, CNN, MSNBC, network, NETWORKING, TELECOMMUNICATIONS; Research articles 2008-04-14
T: Fashion & Beauty Has 24 New Advertisers in Spring Issue: American Fashion and International Fashion Categories See Strong Growth NEW YORK -- T: The New York Times Style Magazine (www.nytimes.com/tmagazine) announced today that its upcoming issue of T: Fashion & Beauty will have 24 new advertisers. The issue's largest contributing advertiser category is cosmetics with 15 advertising pages. T:...; Tags: advertiser, Company, New York Times Co.; Research articles 2008-04-08
Contract packaging services and equipment directory: the following directory lists suppliers that provide contract packaging services and equipment to the medical device industry. Advertisers are listed in bold and are accompanied by their company logos: Avail 1600 Wells FargoTower 201 Main Street Fort Worth, TX 76102 Phone: (817) 877-4343 Fax: (817) 877-4909 Web: www.availmed.com E-mail: contact@availmed.com Contact: Megan Morrow Locations: US, Mexico, China Capabilities: Avail is the largest outsource manufacturer of sterile, single-use medical devices....; Tags: advertiser, E-mail, Fax, FDA, HEALTHCARE, ISO, manufacturing, phone, supplier, Web; Research articles 2008-04-01
Traditional media team with niche websites to nab ad dollars: Looking to snare a larger share of Internet ad dollars, traditional media companies are launching "vertical ad networks" in which they sell ad bundles of space on their sites and on independent sites with complementary content. Forbes.com's Business and Finance Blog Network, announced last week, includes...; Tags: advertisement, advertiser, blog, Forbes, Martha Stewart Living Omnimedia Inc., network, NETWORKING; Research articles 2008-03-31
With few new fall shows, TV nets fight for attention; Advertisers say they don't mind, but pressure's on for late-'08, '09 launches.(News): Byline: BRIAN STEINBERG If you liked last year's fall TV season, chances are you'll love what's on the air come September. Due to the writers strike, many broadcast networks will have fewer new programs to introduce, relying instead on already-established shows. ...; Tags: ABC Inc., advertiser, CBS Corp., network, NETWORKING, programming, TVs; Research articles 2008-03-31
Goat or gloat; A quick comparison of recent work by competing advertisers.(Chasers): Company: JAL, Tokyo Agency: Dentsu, New York Market: Business travelers, corporate travel managers Quick chase: What's wrong with this picture? Amid a circle of business travelers in their back leather shoes is one who prefers a pair of powder-blue fuzzy slippers. It's to make the point...; Tags: advertiser, Japan Airlines Corp., Lufthansa, Manufacturing; Research articles 2008-03-10