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Creative Sales Techniques: Creative Sales Techniques are the key to improving sales when markets are down and advertisers are cutting budgets. In most newspapers, consistently strong advertisers are real estate companies, auto dealerships, grocery stores, restaurants, building suppliers, department stores, and home furnishing stores. By studying the revenue history of these divisions and...; Tags: PRODUCTIVITY, home furnishing, advertiser, technique, advertisement, real estate, supplier, sales; White papers
Comparative Sales Advertising: It is inevitable that a downturn in the economy would prompt advertisers to more closely scrutinize where they spend their money. Those who are selling newspaper advertising will find that one of the major competitors is radio advertising. Radio advertisers have convincing sales tools, such as audio spec ads and...; Tags: Advertising & Promotion, Sales strategy, Sales force management, advertiser, radio, radio advertising, sales tool, advertisement, sales; White papers
Banner Advertising: What Makes a Banner Ad Effective?: One interesting development that has been around for a while is targeting. Banner ads that are targeted appear based on the Internet user's activity. For example, advertisers can buy keyword advertising on a search engine, such as Alta Vista or Yahoo, so that their ads are displayed when someone performs...; Tags: banner advertisement, advertiser, search engine, advertisement, Internet; White papers
6 Tips For Quick Results From Pay-Per-Click Ads: Major search engines such as Google, Overture and FindWhat.com allow advertisers to bid against each other for the placement of ads tied to keywords. No, this isn't something only big companies can afford to do. An account for your business can be opened for $5 to $50, and bids typically...; Tags: Microsoft Corp., advertiser, pay-per-click advertising, advertisement, credit card, Web site, Web; White papers
Why Facebook and MySpace Stink for Ads: I wrote yesterday about the always-declining print ad pages and urged ad firms and clients to investigate online alternatives, but not every Internet outlet is optimal. Today there was a very smart article by Michael Estrin over at at iMedia, "Are advertisers killing Facebook?", which turned a skeptical eye...; Tags: Facebook, Advertisement, Network, MySpace, Advertiser, Social Networking, Online Communications, Marketing, Advertising & Promotion, Jake Swearingen; Blog posts 2008-04-16

How Web advertisers Can Avoid Being Ripped Off: A question for Web advertisers: Do you get what you pay for? If you answered yes, you might be a little hasty in that opinion, especially if you use an online affiliate program to generate sales. You may be paying referral fees for business you would...; Tags: Sales force management, Litigation, Sean Silverthorne, Web, Dell Computer Corp., affiliate, commission, advertiser, Edelman; Blog posts 2008-03-27
What Makes Or Breaks Landing Pages: For many advertisers, launching successful online efforts can be a very daunting and intimidating task. Landing page optimisation is a very important first step for any online marketing effort that is often overlooked. This paper highlights some key points and tricks to help get an online campaign started on the...; Tags: Campaign, Advertiser, iMedia Communications, Marketing Research, Marketing; White papers 2008-01-15
Widget Marketing Metrics That Matter: When comScore launched its Widget Metrix Service, the industry was served notice that widgets are big. One hundred and seventy-seven million strong across the world wide web. Widgets aren't just big because comScore is now measuring them, but because 177 million of anything is big. However, millions of widgets across...; Tags: ComScore Networks Inc., advertiser, WWW, marketing, industry, Web; White papers 2007-12-11
Will advertisers Embrace The Media-Buying Evolution?: Online media sellers are having a field day with marketers' insatiable demand for media space. But how long will this last before consumers start demanding beyond banners? China's internet users continue to expand rapidly, most of them continue to be under age 25, advertisers continue to invest into the medium,...; Tags: Online Media, Advertiser, iMedia Communications, Online Media Seller; White papers 2007-11-20
All Roads Lead To Behavioural Targeting: This paper explains seven essential rules to ensure you get your targeting spot on: the target group is more important than the environment; targeting makes the internet ripe for Fast-Moving Consumer Goods FMCG; wastage hurts your brand; don't go overboard with click optimization; privacy protection is a prime objective; the...; Tags: Advertisement, Brand, Advertiser, iMedia Communications, Branding, Marketing; White papers 2007-11-27
It's Not Rocket Science - It's Only Behavioural Targeting: This paper explains we are talking here about using behavioural targeting to make online advertising campaigns more effective. This paper explains few points about behavioural targeting: behavioural targeting for advertisers; how does it work?; collecting user data; qualifying user data; defining segments; reporting campaigns; why this matters to advertisers; making...; Tags: Advertiser, iMedia Communications; White papers 2007-10-30
Alex Nocifera: Scaling Your Business: How do you have your business win amidst global change? Alex Nocifera knows. His Ripple provides tens of millions of impressions for advertisers big and small each month through its network of in-store hi-def displays. It's also a hit with customers in locations such as Coffee Bean & Tea Leaf...; Tags: advertiser, network; Videos 2007-11-27
Web Traffic Counts Are Off; Will advertisers Run?: Do you know how much traffic your website gets? Here's a better question: do your advertisers trust that number's accuracy? Tracking companies seem to be at odds when it comes to keeping count -- and their estimates are often dramatically less than companies' internal calculations. The New York Times used Style.com...; Tags: Lori Deschene, advertiser, ComScore Networks Inc., Web; Blog posts 2007-10-23
Advertising Agency Agreement: This Advertising Agency Agreement ("Agreement") is made and effective this [Date], by and between [Advertiser] ("Advertiser") and [Agency] ("Agency"). Agency is in the business of providing advertising agency services for a fee. Advertiser desires to engage Agency to render, and Agency desires to render to Advertiser, certain advertising agency services,...; Tags: Advertising & Promotion, advertising agency, agency, agreement, advertisement; Tools & templates 2007-09-06
advertisers Want Google to Be One-Stop Shop: Microsoft cried foul play earlier this month when Google swooped up DoubleClick and urged regulators to scrutinize the deal to see if it violated antitrust laws. But the advertising crowd seems pleased by the deal, according to this new article from Wired. So what's the upside for ad agencies? They...; Tags: Joseph De Avila, Google Inc., advertisement; Blog posts 2007-04-27
Google Busts Out a New Ad Trick: We're all familiar with John Wanamaker's famous lament: "I know half of all my advertising dollars are wasted, but I don't know which half." The problem is that it's nearly impossible to know which advertising agencies, channels, or individual ads are responsible for stimulating revenue. But Google's new ad program...; Tags: Advertising & Promotion, Andrew Hines, advertisement, Google Inc.; Blog posts 2007-03-21
Bringing advertisers Closer To Customers: This presentation explains how to bring advertisers closer to customers.; Tags: advertiser; Presentations 2007-03-01
You can lead a horse to water... Ridin' the New Frontier of Pay-Per-Lead Marketing: Back in Wild Wild Web's frontier days, online advertisers and publishers kept their blinders on. With a one-track view of Internet marketing, they touted the value of the banner ad, which had a downside. Advertisers assumed banner ads were failures if they posted less-than-stellar clickthrough rates. Never mind that drivers...; Tags: Advertising & Promotion, banner advertisement, pay-per-lead, advertiser, Internet marketing, pay-per-click advertising, beverage, Google Inc., advertisement, video, Internet; White papers 2006-04-20
advertisers Face TV Reality: Forrester and the Association of National Advertisers surveyed 133 national advertisers representing almost $20 billion in ad spending. More than three out of four told us that traditional television commercials have become less effective in the past two years. As a result, advertisers are formulating strategies to coexist with digital...; Tags: TVs, TV & Home Theater, Forrester Research Inc., advertiser, TV, video recorder, digital video recorder, digital video, recorder, advertisement, strategy, network; Research reports 2006-04-14
Trademark Infringement Issues for Pay-Per-Click (PPC) advertisers: Trademark infringements occur when companies bid on the brand names of their competitors. This results in the company's ads appearing under searches for the competitor's brand. What can a person do to protect himself or herself from trademark infringement? Next to click fraud, trademark violations are the second largest concern...; Tags: Branding, Advertising & Promotion, pay-per-click advertising, click fraud, brand, brand name, advertisement; White papers 2006-04-02