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	<title><![CDATA[advertiser Resources | BNET]]></title>
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		<title><![CDATA[Huffington Post Adds Sponsored Tweets To The Revenue Mix; Goal Includes Doubling Revs By Next Year]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-huffington-post-adds-sponsored-tweets-to-the-revenue-mix-goal-includes-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Although they&#8217;ve had a few years to get used to it, advertisers are still wary of social media sites because of the uncertain nature of user comments. But as the ad recession has dragged on and standard display units are regarded tepidly, publishers and marketers are desperate to find...]]></description>
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		<pubDate>Mon, 14 Dec 2009 16:43:40 -0800</pubDate>
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		<title><![CDATA[Interview: Outside.in's Josephson On Where The Local-Ad Market Is Headed]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-interview-outside.ins-josephson-on-where-the-local-ad-market-is-headed%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Outside.in, which has raised $12 million over the last two years, got its biggest endorsement to date this week with CNN&#8217;s announcement that it would invest in the hyperlocal aggregator as part of a $7 million funding round. But perhaps as noteworthy was CNN&#8217;s decision to adopt Outside.in&#8217;s feeds....]]></description>
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		<pubDate>Wed, 09 Dec 2009 21:00:35 -0800</pubDate>
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		<title><![CDATA[NYT Offers Readers (And Advertisers) A Tool For Skimming]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-nyt-offers-readers-and-advertisers-a-tool-for-skimming%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ On the heels of its new e-paper promotion, the NYT is rolling out another product aimed at making digital reading feel more print-like. The new app is called Times Skimmer, and it displays headlines and short summaries of articles in a grid layout, which users can customize one of...]]></description>
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		<pubDate>Wed, 02 Dec 2009 21:13:42 -0800</pubDate>
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		<title><![CDATA[AOL's Armstrong Orders Up News That's Automated And Advertorial]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-aols-armstrong-orders-up-news-thats-automated-and-advertorial%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ AOL&#8217;s emphasis on expanding its content offerings predates CEO Tim Armstrong&#8217;s arrival last spring. But as the company prepares for its Dec. 9 spinoff, Armstrong has told the WSJ of his plans to Google-ize AOL&#8217;s news, while involving advertisers more closely in the content production process. Armstrong says he...]]></description>
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		<pubDate>Mon, 30 Nov 2009 04:04:54 -0800</pubDate>
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		<title><![CDATA[comScore helps Microsoft measure impact of in-game ads]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-364288.html]]></link>
		<description><![CDATA[ Research firm comScore is helping Microsoft gaming division Massive track the impact of in-game ad campaigns on gamers' online behaviour. The move is aimed at encouraging more brands to advertise in-game by proving such campaigns are cost-effective.          Massive previously logged...]]></description>
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		<pubDate>Wed, 11 Nov 2009 21:27:26 -0800</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
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		<title><![CDATA[Google Introduces 'Comparison Ads' Aimed At Mortgage Advertisers]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-google-introduces-comparison-ads-aimed-at-mortgage-advertisers%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Google (NSDQ: GOOG) is introducing a new format that lets consumers compare offers from multiple advertisers. Initially, the feature is being aimed at the mortgage market, so that mortgage advertisers&#8212;who have historically been among the biggest search advertisers&#8212;can better target their ads. Users who search for certain words, such...]]></description>
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		<pubDate>Thu, 29 Oct 2009 23:10:29 -0700</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
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		<title><![CDATA[Group M to make programmes for Yahoo!]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-355365.html]]></link>
		<description><![CDATA[ Yahoo! is teaming up with WPP subsidiary GroupM to create branded entertainment programmes to appear across Yahoo! properties as the firm tries to increase the volume of original content on its sites and attract large brand advertisers. The two firms will identify advertisers who may fit with Yahoo!&#8217;s audience...]]></description>
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		<pubDate>Wed, 21 Oct 2009 20:57:10 -0700</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
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	<item>
		<title><![CDATA[GroupM to make programmes with Yahoo!]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-355376.html]]></link>
		<description><![CDATA[ Yahoo! is teaming up with WPP subsidiary GroupM to create branded entertainment programmes to appear across Yahoo! properties as the firm tries to increase the volume of original content on its sites and attract large brand advertisers. The two firms will identify advertisers who may fit with Yahoo!&#8217;s audience...]]></description>
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		<pubDate>Wed, 21 Oct 2009 20:57:10 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
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	<item>
		<title><![CDATA[In Original Content Push, Yahoo Partners With GroupM To Get Big Advertisers On Board]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-in-original-content-push-yahoo-partners-with-groupm-to-get-big-advertis%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Look for more sponsored content to come to Yahoo (NSDQ: YHOO). The company is partnering with WPP&#8217;s GroupM Entertainment to &#8220;help marketers creatively incorporate their brands into original online programming&#8221; across Yahoo properties. GroupM is already behind two big and successful sponsored content deals on Yahoo sites: The TechTicker...]]></description>
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		<pubDate>Wed, 21 Oct 2009 15:11:56 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/board.html"><![CDATA[Board]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
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		<title><![CDATA[Interview: The Knot's Liu: Bridal Site Tries To Capitalize On Conde Nast's Woes]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-interview-the-knots-liu-bridal-site-tries-to-capitalize-on-conde-nasts-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ You would think that Conde Nast&#8217;s decision to shutter two of its three bridal magazines and consolidate that web content into its Brides.com site would be a boon for The Knot, Conde Nast&#8217;s primary competition in the bridal space. But in some ways, it actually makes life tougher for...]]></description>
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		<pubDate>Thu, 15 Oct 2009 22:25:36 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[The Magazine Industry on the Verge]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10004601/the-magazine-industry-on-the-verge/]]></link>
		<description><![CDATA[These quotes are from today's editorial breakout sessions from the MPA's first-ever "Innovation Summit" here in New York, where tonight it is raining quite hard.    John Micklethwait, Editor-in-Chief, The Economist: "What is the new 'normal' going to be for magazine publishers? The old 'publisher model,' where we...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 15 Oct 2009 18:39:05 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
	</item>
	<item>
		<title><![CDATA[Hulu Is Starting to Show Itself the Money]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10004595/hulu-is-starting-to-show-itself-the-money/]]></link>
		<description><![CDATA[This afternoon, I tested out a theory that I've had a few months now: that Hulu is finally really beginning to sell inventory. Time was, as many of you know, that the site was chock full of public service ads, even on its most highly trafficked content; today, in a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 15 Oct 2009 13:23:39 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/hulu.html"><![CDATA[Hulu]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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	<item>
		<title><![CDATA[USA Today Tries To Book Time With Advertisers For Travel App]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-usa-today-tries-book-time-with-advertisers-with-travel-app%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ While USA Today has seen its hotel distribution cut in the past year, the Gannett (NYSE: GCI) newspaper is still betting that travelers will respond to the brand as an app. The newspaper has released AutoPilot, its second free app, today with exclusive sponsorship from Hampton Hotels. The hotel...]]></description>
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		<pubDate>Wed, 07 Oct 2009 17:55:14 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/usa+today.html"><![CDATA[USA Today]]></category>
		<category domain="http://resources.bnet.com/topic/app.html"><![CDATA[App]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[FTC Cracks Down on Bloggers Who Take Perks (Take Two)]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10004478/ftc-cracks-down-on-bloggers-who-take-perks-take-two/]]></link>
		<description><![CDATA[After posting my earlier report on those proposed new FTC rules this morning, I've had an opportunity to review the actual document available both in HTML and as a PDF issued by the commission.    I'm no lawyer, but this document is so long and sweeping in nature...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 06 Oct 2009 13:49:34 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/commission.html"><![CDATA[Commission]]></category>
		<category domain="http://resources.bnet.com/topic/ftc.html"><![CDATA[FTC]]></category>
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		<category domain="http://resources.bnet.com/topic/blogger.html"><![CDATA[Blogger]]></category>
		<category domain="http://resources.bnet.com/topic/blogging.html"><![CDATA[Blogging]]></category>
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		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
	</item>
	<item>
		<title><![CDATA[Massive Growth of Ad Spending Over Social Networks]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10004392/massive-growth-of-ad-spending-over-social-networks/]]></link>
		<description><![CDATA[Social networking, blogging, Twitter, Facebook -- all still inspire negative reactions from some execs inside the traditional media industry, but a report released by Nielsen found that over the past year, the social media world has expanded its footprint substantially among the U.S. Internet population.    As of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 30 Sep 2009 13:32:49 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[Network]]></category>
		<category domain="http://resources.bnet.com/topic/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/social+networking.html"><![CDATA[Social Networking]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
	</item>
	<item>
		<title><![CDATA[The Newspaper Reinvention Kit: 4 Easy Steps To Becoming A New News Organization]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-the-newspaper-reinvention-kit-4-easy-steps-to-becoming-a-new-news-organ%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Judy Sims was most recently vice president of digital media for the Toronto Star Media Group.What will metro media markets look like in five years? 10 Years? There are a lot of people pondering these questions. That&#8217;s evident in the sheer amount of chatter &#8211; some of it bordering...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Thu, 24 Sep 2009 17:52:46 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
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		<category domain="http://resources.bnet.com/topic/judy+sims.html"><![CDATA[Judy Sims]]></category>
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	<item>
		<title><![CDATA[Rubicon Project Buys Behavioral Targeter Others Online]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-rubicon-project-buys-behavioral-targeter-others-online%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Online ad inventory manager The Rubicon Project, the Internet advertising infrastructure company, has acquired behavioral targeting data provider Others Online. Terms of the deal were not disclosed. Los Angeles-based Rubicon plans to tightly integrate Seattle-based Others Online as it continues to build out its platform. Frank Addante, Rubicon&#8217;s CEO...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 15 Sep 2009 13:00:53 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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	<item>
		<title><![CDATA[Industry Moves Round Up: RealNetworks; Outcast; Chadbourne; Federation of Advertisers. Microsoft]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-industry-moves-round-up-realnetworks-outcast-chadbourne-federation-of-a%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ &#8212;RealNetworks: That was fast. John Chapple, who was appointed to the RealNetworks (NSDQ: RNWK) board of directors in May, has already resigned. Chapple&#8217;s explanation: &#8220;Given my other obligations, particularly my position as chairman of the Syracuse University Board of Trustees, I didn&#8217;t think I could do justice to my...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Fri, 11 Sep 2009 21:33:39 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/realnetworks+inc..html"><![CDATA[RealNetworks Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">RNWK</category>
		<category domain="tickers">MSFT,RNWK</category>
	</item>
	<item>
		<title><![CDATA[Industry Moves: Former Google/Double Exec Rubenstein Heads To Cloud Computing Advertiser AppNexus]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-industry-moves-former-googledouble-exec-rubenstein-heads-to-cloud-compu%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Former Google (NSDQ: GOOG) and DoubleClick exec Michael Rubenstein is joining AppNexus, a company that provides online advertising via a cloud computing platform. Rubenstein has been named president of the New York-based company. He will report to AppNexus CEO and co-founder Brian O&#8217;Kelley, who was previously at Right Media...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Thu, 10 Sep 2009 03:35:50 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
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	</item>
	<item>
		<title><![CDATA[57 Advertisers Now Boycotting Fox's Beck; Egg Genie Stands By Its Man]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10003848/57-advertisers-now-boycotting-foxs-beck-egg-genie-stands-by-its-man/]]></link>
		<description><![CDATA[Eleven more advertisers have demanded that Fox News Channel not run their spots on Glenn Beck's show after he called the president a "racist" who has a "deep-seated hatred of white people." Dannon, HSBC and Mercedes were among them. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 03 Sep 2009 13:05:09 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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