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- Disneyland sponsors New Year on ITV in bid to boost visitor numbers
- Disneyland Resort Paris DLRP is battling to entice customers back to the theme park with television sponsorship and a new advertising message, following a disastrous year. Disneyland Resort Paris DLRP is battling to entice customers back to the theme park with television sponsorship and...
- Research articles 2003-12-11
- BAHRAIN: VODAFONE ADVERTISING CAMPAIGN HITS THE STREETS AS IT PREPARES FOR NOVEMBER LAUNCH.(Brief Article)
- According to ?Bahrain Tribune?, MTC-Vodafone, the closely watched new entrant to the mobile-telecoms arena in Bahrain, this week unveiled its first advertising message in Bahrain. The company was awarded the second GSM ... According to ?Bahrain Tribune?, MTC-Vodafone, the closely watched new entrant to the...
- Research articles 2003-09-03
- Media Power 50: Intro.(Wall Street Journal tops list)(Brief Article)
- For the fourth year in a row, The Wall Street Journal tops the Media Power 50, BtoB's annual list of the best places to run an advertising message. The Journal is the only media property ever to occupy the top spot. For the fourth...
- Research articles 2003-05-05
- Beverage Makers Make New England First Stop for New Products, Ads.(Originated from The Boston Globe)
- Jun. 21--Just as it is for presidential candidates in the primary season, New England is the first stop for some national companies looking to launch new products and test new advertising messages. Jun. 21--Just as it is for presidential candidates in the primary season, New England...
- Research articles 1996-06-21
- ConocoPhillips targets Hispanic community.(Brief Article)
- While the Hispanic market has always been part of a broader consumer target base for Houston-based ConocoPhillips gasoline brands, this year there has been renewed focus and research directed toward this segment. In the spring of 2004, ConocoPhillips While the Hispanic market has always been part...
- Research articles 2004-12-01
Additional Resources
- GOLDMAN SACHS REPORT LISTS WHO'S AHEAD IN ADVERTISING.
- Byline: Barbara Thau NEW YORK-Wal-Mart relies on price promotions to drive home its advertising message, while archrival Target "strikes an aspirational chord," according to an advertising strategy report by Goldman Sachs on department and discount stores. The report examines...
- Research articles 2005-08-08
- Nantucket Nectars Gets Its Message Out on Taxi Cabs in Boston Area.
- By Chris Reidy, The Boston Globe Knight Ridder/Tribune Business News Apr. 26--In recent years, locals have become accustomed to seeing buses "wrapped" in an advertising message that turns them into a rolling billboard. Now locals may see taxis wrapped in ad...
- Research articles 2002-04-26
- Audi factors math into its advertising message.(Marketing)(Audi of America Inc.)(Mathematics)
- Byline: Jean Halliday Advertising Age Audi of America Inc. wants to be greater than the sum of its parts. The automaker will introduce four vehicles in the next six months - its most ambitious sequence ever. To link these debuts, Audi is using...
- Research articles 2004-10-25
- Planning an Advertising and Communications Campaign
- Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting...
- Articles 2007-02-15
- Text Messages Dominate the Tiny Market of Mobile Advertising, For Now
- Currently, when it comes to pushing an advertiser's message to mobile phone users 160 characters still seems to be the best length. An eMarketer report out today shows that text messaging is by far the dominant medium for reaching out to consumers via their cell phones, while also showing that...
- Blog posts 2008-07-30
- Double Down on Strategic Advertising
- Now is the time to increase communication with customers to show how your product can ease the difficulties they're going through. The scenario: Hard-sell or luxury-oriented ad ...
- Articles 2008-11-20
- Gauging Advertising Effectiveness
- No matter the medium, it costs to advertise. So, how do you know whether your investment is garnering a return? It starts with solid objectives that are clearly defined. From there, it's about measurement. This article will help you develop a strategy for knowing whether and to what extent your...
- Articles 2007-05-08
- Click Fix: How Digital Advertising Can Get Its Game Back
- Jim Spanfeller is the outgoing president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.Get clicks or build brand? That question, long a hot topic within the online-media community, has taken on new urgency recently with the...
- External links 2009-10-20
- Repeat Exposure Effects of Internet Advertising
- In this paper, one exposures the repeat exposure effect of Internet advertising. By using a field data set of 34 advertising campaigns, one analyzes functional forms of the repeat exposure effect of Internet advertising. Among four ad effectiveness measures including aided brand awareness, message recall, brand opinion favorability, and purchase...
- White papers 2005-03-11
- Increasing Advertising Value Of Mobile Marketing
- Mobile marketing offers great opportunities for businesses. Marketing activities supported by mobile devices allow companies to directly communicate with their consumers without time or location barriers. Possibilities for marketers are numerous, but many aspects of mobile marketing still need further investigation. Especially, the topic of mobile advertising (m-advertising) is of...
- White papers 2004-12-08
- Is Your Sales Message All About YOU?
- Most companies have a story to tell, in hopes that they'll interest customers in buying. Most of those stories, however, are all about the vendor. The vendor is the hero who overcomes difficulties in order to help the customer. However, your customers want to be the hero, and they resent...
- Blog posts 2009-05-07
- The Egoists: Why Don't Media Respect Advertising?
- From the executive summary: ‘Magazines and TV channels also interest, involve, and engage people. And, they have research to prove the point. But, some push it too far by suggesting it is their grip on consumers that makes advertising work. Most experienced advertising people would assign total advertising effect to...
- White papers 2003-01-01
- Six Types of Advertising and How to Use Them
- Mistakes in advertising can be costly to small business. For this reason many business decide either not to advertise at all or to be very conservative with their ads. However, using the right "Type" of advertising, with the right message, can cut the cost of advertising by making it more...
- White papers
- Eye on the advertising prize: using everything from scent technology to VOD Moxy, CAB winners drive local ad revenue.(SPECIAL REPORT: CAB ALL STARS)
- Say goodbye to advertising strategies best described as seat-of-the-pants and hello to proactive mindsets and creative savvy. That seems to be the overall message sent by the winners of the 2005 Cabletelevision Advertising Bureau's Sales Achievemen Say goodbye to advertising strategies best described as...
- Research articles 2005-08-08
- Advertising And The Marketing Process
- Advertising is a paid form of communicating the product promotional message by the use of various media amongst the target audience. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns. The various promotional tools involved in product promotion comprise the promotional mix of an organization. They...
- Presentations 2003-01-01
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