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- Disneyland sponsors New Year on ITV in bid to boost visitor numbers
- Disneyland Resort Paris DLRP is battling to entice customers back to the theme park with television sponsorship and a new advertising message, following a disastrous year. Disneyland Resort Paris DLRP is battling to entice customers back to the theme park with television sponsorship and...
- Research articles 2003-12-11
- BAHRAIN: VODAFONE ADVERTISING CAMPAIGN HITS THE STREETS AS IT PREPARES FOR NOVEMBER LAUNCH.(Brief Article)
- According to ?Bahrain Tribune?, MTC-Vodafone, the closely watched new entrant to the mobile-telecoms arena in Bahrain, this week unveiled its first advertising message in Bahrain. The company was awarded the second GSM ... According to ?Bahrain Tribune?, MTC-Vodafone, the closely watched new entrant to the...
- Research articles 2003-09-03
- Media Power 50: Intro.(Wall Street Journal tops list)(Brief Article)
- For the fourth year in a row, The Wall Street Journal tops the Media Power 50, BtoB's annual list of the best places to run an advertising message. The Journal is the only media property ever to occupy the top spot. For the fourth...
- Research articles 2003-05-05
- Beverage Makers Make New England First Stop for New Products, Ads.(Originated from The Boston Globe)
- Jun. 21--Just as it is for presidential candidates in the primary season, New England is the first stop for some national companies looking to launch new products and test new advertising messages. Jun. 21--Just as it is for presidential candidates in the primary season, New England...
- Research articles 1996-06-21
- ConocoPhillips targets Hispanic community.(Brief Article)
- While the Hispanic market has always been part of a broader consumer target base for Houston-based ConocoPhillips gasoline brands, this year there has been renewed focus and research directed toward this segment. In the spring of 2004, ConocoPhillips While the Hispanic market has always been part...
- Research articles 2004-12-01
Additional Resources
- OTX Is Telling Richer, Deeper Stories by Integrating Qualitative and Quantitative Techniques into Ad Pretesting Products
- AdCEP, which Already Measures the Emotive Power of Advertising Performance, Now Enhanced by Socrates for Interactive Open-End Probing. LOS ANGELES, June 23 /PRNewswire/ -- OTX, the global consumer research and consulting firm that specializes in providing a suite of multi-media research products to the marketing, entertainment and...
- Articles 2009-06-23
- Pop N Go Plans New Wireless Ad Network
- Pop N Go, Inc. (PINKSHEETS: POPN) announcedtoday that the Company is developing a wireless advertising network thatallows advertisers to run full motion video ads on 20" LCD monitors locatedon top of Pop N Go's popular popcorn vending machines. Narrowcasting tothe highly desirable 13-18 year old demographic (high schools and...
- Articles 2009-06-23
- New spaces for art and artists in Africa
- While new spaces and exhibitions of contemporary African and diaspora art are sprouting throughout the northern hemisphere, this globalizing phenomenon has had a certain spillover in Africa. But what is the nature of these new spaces down south? What messages do they project and whose visions of the world do...
- Articles 2009-06-22
- Maximize Online Presence, Sell More Cars With Lower Per-Vehicle Advertising Costs Than Traditional Classified Listings
- Kelley Blue Book to Boost Dealer Showcase Offering with All-New Online Vehicle Classifieds Launch IRVINE, Calif., June 22 /PRNewswire/ -- Kelley Blue Book will enhance its Dealer Showcase package to include Inventory Listings with the launch of The Trusted MarketplaceSM, an all-new online car shopping experience, which...
- Articles 2009-06-22
- 51.COM GIVES UP CAIHONG SOFTWARE
- AsiaInfo Services06-19-200951.com Gives up Caihong SoftwareBEIJING, Jun 19, 2009 SinoCast Daily Business Beat via COMTEX -- Chinese social networking services SNS site 51.com confirmed on June 19 that it completely ceased the operation and maintenance of Caihong software and stopped upgrading Caihong.com.In future, the company will spare no effort in...
- Articles 2009-06-19
- Triton Media Inks Pact with Wizzard Media
- Wireless News06-19-2009Triton Media Inks Pact with Wizzard MediaType: NewsTriton Media Group announced that it will be an integrated sales partner for Wizzard Media. Triton will represent all Wizzard Audio podcast content to agencies and clients for targeted national campaigns, offering advertisers highly targeted content environments to reach very specific...
- Articles 2009-06-19
- VA's Suicide Prevention Message Carried on 21,000 Buses
- To: NATIONAL EDITORS Contact: U.S. Department of Veterans Affairs Office of PublicAffairs, +1-202-461-7600 WASHINGTON, June 19 /PRNewswire-USNewswire/ -- The telephonenumber for the suicide prevention "lifeline" of the Department ofVeterans Affairs VA is now being carried on more than 21,000 citybuses in 124 communities across the United States and will...
- Articles 2009-06-19
- New York State Court of Appeals Case Summaries: June 19, 2009
- New York State Court of Appeals Consumer Law Advertising Stern v. Bluestone No. 87 Appealed from the Appellate Division Background: Plaintiff Peter Marc Stern, a solo practitioner, received 14 unasked-for facsimile messages...
- Articles 2009-06-19
- CRISIS MARKETING
- CAME has reported that accroding to Dr. Miguel A. Pereira,Marketing professor of ESADE Business School Campus Buenos Aires,the first change to do with respect to Advertising in time of crisisis to change the general message content. "Rememeber that now we aretalking about a fearful client, as a consumer who wants...
- Articles 2009-06-18
- ARGENTINA: CRISIS MARKETING: TO DO OR NOT DO ADVERTISING?
- CAME has reported that accroding to Dr. Miguel A. Pereira, Marketing professor of ESADE Business School Campus Buenos Aires, the first change to do with respect to Advertising in time of crisis is to change the general message content. "Rememeber that now we are talking about...
- Articles 2009-06-18
- Maryland Zoo in Baltimore launches new social networking ad campaign
- After turning to a new marketing firm to help raise attendance, the Maryland Zoo in Baltimore has launched a new ad campaign that uses social networking to spread its word. Dubbed "Our Zoo is More Fun than Your Zoo," the campaign by Weber Shandwick Worldwide uses Facebook,...
- Articles 2009-06-18
- Cheap-TV-Spots.com: We're Focusing On Twitter
- Wireless News06-18-2009Cheap-TV-Spots.com: We're Focusing On TwitterType: NewsCheap TV Spots, an international, Internet-based discount TV advertising agency for entrepreneurs, says it is focusing on Twitter these days. "While Facebook, MySpace, YouTube and the like are all interesting ways for businesses to communicate with customers, we're really fascinated by Twitter's ability...
- Articles 2009-06-18
- Photos: New Eco Friendly Media Takes Off With JetBlue
- CARSPAZE USA, Inc. launches a patented media technology that dramatically transforms the parking experience in conjunction with New York based airline, JetBlue Airways NEW YORK, June 17 /PRNewswire/ -- CARSPAZE USA, Inc. is rolling out an innovative, eco friendly, advertising medium that transforms parking lots into large...
- Articles 2009-06-17
- General Growth Properties Launches Country’s First Nationwide Mall-Based Mobile Advertising Network
- CHICAGO -- General Growth Properties, the second largest US mall owner and MOBISIX, a leading mobile marketing products and services company, today announced the launch of The Club...
- Articles 2009-06-16
- Stevia Extract In The Raw(TM) Features Pure Stevia Taste and Price Advantage in National Ad Campaign
- Since entering the skyrocketing zero caloriesweetener market last year, a handful of new 100% natural stevia-sweetenedproducts have been rewarded by sustained growth in sales and consumerinterest. Now, as the leading green-packet sweetener brands jockey forposition, Stevia Extract In The RawTM is launching a new multi-milliondollar advertising and promotional campaign that...
- Articles 2009-06-16
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