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- Banner Advertising as a Customer Retention Tool in Customer-Relationship Management
- One of the major advances of the digital economy is the facilitation of building and managing individual customer relationships - a process usually referred to as "customer relationship management" or CRM. For a typical web site selling frequently-purchased consumer items, the most important stage of CRM is customer retention. This...
- White papers 2003-01-01
- Banner Advertising As A Customer Retention Tool In Customer Relationship Management
- From the executive summary: ‘One of the major advances of the digital economy is the facilitation of building and managing individual customer relationships - a process usually referred to as Customer Relationship Management CRM. For a typical web site selling frequently-purchased consumer items, the most important stage of CRM is...
- White papers 2002-01-01
- You can lead a horse to water... Ridin' the New Frontier of Pay-Per-Lead Marketing
- Back in Wild Wild Web's frontier days, online advertisers and publishers kept their blinders on. With a one-track view of Internet marketing, they touted the value of the banner ad, which had a downside. Advertisers assumed banner ads were failures if they posted less-than-stellar clickthrough rates. Never mind that drivers...
- White papers 2006-04-20
Additional Resources
- "Dumbest IT Question" Promotion Generates Smart Results For IN2's Integrated Advertising Campaign
- International online advertising agency IN2, a subsidiary of TMP Worldwide (NASDAQ:TMPW; ASX:TMP), today announced the results of its "Rags to Roadster" campaign for CMP's IT network, TechWeb, an online source providing industry news and analysis for IT professionals. The promotion was led by a banner advertisement (www.in2.com/pr/rags/index.html) asking IT...
- Research articles 1970-01-01
- 'Dumbest IT Question' Promotion Generates Smart Results for IN2's Integrated Advertising Campaign
- Business Editors & Technology Writers NEW YORK--BUSINESS WIRE--Sept. 20, 2000 International online advertising agency IN2, a subsidiary of TMP Worldwide (NASDAQ:TMPW; ASX:TMP), today announced the results of its "Rags to Roadster" campaign for CMP's IT network, TechWeb, an online source providing industry news and analysis for IT professionals....
- Research articles 2000-09-20
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