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		<title><![CDATA[You can lead a horse to water... Ridin' the New Frontier of Pay-Per-Lead Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=170717]]></link>
		<description><![CDATA[Back in Wild Wild Web's frontier days, online advertisers and publishers kept their blinders on. With a one-track view of Internet marketing, they touted the value of the banner ad, which had a downside. Advertisers assumed banner ads were failures if they posted less-than-stellar clickthrough rates. Never mind that drivers...]]></description>
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		<pubDate>Thu, 20 Apr 2006 00:00:00 -0700</pubDate>
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		<title><![CDATA[Banner Advertising as a Customer Retention Tool in Customer-Relationship Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=64267]]></link>
		<description><![CDATA[One of the major advances of the digital economy is the facilitation of building and managing individual customer relationships - a process usually referred to as "customer relationship management" or CRM. For a typical web site selling frequently-purchased consumer items, the most important stage of CRM is customer retention. This...]]></description>
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		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Banner Advertising As A Customer Retention Tool In Customer Relationship Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=87952]]></link>
		<description><![CDATA[From the executive summary: ‘One of the major advances of the digital economy is the facilitation of building and managing individual customer relationships - a process usually referred to as Customer Relationship Management CRM. For a typical web site selling frequently-purchased consumer items, the most important stage of CRM is...]]></description>
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		<pubDate>Tue, 01 Jan 2002 00:00:00 -0800</pubDate>
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