Resources

8 Resources for

advertising & promotion and crisis management

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Crisis Management : Set Your Media Expectations Low in a Crisis - Understanding the Media: If a person wants a glimpse of how a crisis in his company might be covered by the news media, go to the local video store and check out Akira Kurosawa's film classic Rashomon. Rashomon shows a savage assault from the totally different points of view of victim, attacker, and...; Tags: crisis management, video; White papers
Planning a Crisis Management Strategy: When companies experience a major problem that threatens their business, they need to react quickly and effectively to protect their reputations. Providing clear information to customers and the media can build support and help the company to recover quickly. An important part of the process is having a crisis management...; Tags: BNET Editorial, crisis management, media, spokesperson, journalist, crisis communication, brand, action plan, stock price, layoff, accident, team, training, financial, stock; Articles 2007-11-02
Managing The Media: Crisis is an unpredictable and unstable situation that can lead to dangerous consequences. An organization has to carefully manage the crisis and ensure that the credibility of the organization is not damaged in the eyes of the general public. The role of the media is significant in such situations. The...; Tags: Advertising & Promotion, media, crisis management; Presentations 2004-06-21
Handling A Crisis Could Make Or Break You: The recent catastrophes that have befallen a number of America's leading-citizen companies, such as Firestone and Arthur Andersen, very clearly point to the need for crisis planning if a business wants to preserve its reputation and insure its continued operation. A crisis is an emergency that gets carried to a...; Tags: Advertising & Promotion, crisis management, media; White papers 2003-01-01
Crisis Management: The Hard Lesson of Having Nothing to Say: The Need for Speed: Saying nothing may be legally pleasing to avoid misstatement, but it hardly enhances reputation or reassures outsiders. That is why media coaching is valuable. It is a path to reputation-saving actions and comments. This article discusses a case about a company which underscores an aphorism about war. After being...; Tags: crisis management, bankruptcy, worker; White papers 2003-01-01

North Carolina Division Of Tourism: Crisis Communications Plan: Many kinds of situations have the potential to negatively impact the perception of North Carolina as a desirable vacation destination as well as impede travel to and within the state. When these occur, the Division of Tourism can help mitigate these situations through a coordinated involvement with the media, the...; Tags: Advertising & Promotion, North Carolina, crisis management, agency; White papers 2003-01-01
Preventive Crisis Training 2: As debts rose in this media company, it began to have a negative impact on the reputation of this sporting brand that lay inside its web of companies. The chief executive of this subsidiary was facing daily criticism for the woes of his parent company, which was affecting his ability...; Tags: crisis management, training, brand, Web; Case studies 2003-01-01
Crisis Management : Creating A Crisis Plan: This article is about Crisis Management and Creating a Crisis Plan and it also involves ten steps to create a crisis communications plan that works such as: Immediately media train at least two key executives, Establish a crisis team and media train them as well, Pre-authorize the crisis team...; Tags: crisis management, media; White papers 2003-01-01

Additional Resources

Oklahoma Heritage Association & Museum announces promotions: The Oklahoma Heritage Association and Gaylord-Pickens Oklahoma Heritage Museum announced the promotion of Karlee Chill to director of museum and exhibits, and Erin Page to director of communications and marketing. Chill will create and implement the strategic and institutional plans for the museum, oversee exhibit development and...; Articles 2007-12-26
OKC-based Visual Image Advertising hires Puckett: Greta Puckett was hired as account executive at Visual Image Advertising. Puckett's experience covers numerous agency services including account management, media relations, public relations, crisis management, branding, promotions, and campaign management...; Articles 2007-05-22
Deere Park venture to serve dealers in West (Furniture Today): Rocklin, Calif.-- Furniture industry sales, liquidation and consulting company Deere Park Associates has formed a new venture here to serve Western home furnishing retailers. Deere Park Associates West's services include general business development; mergers and acquisitions; financing through bridge loans, inventory appraisals and value...; Articles 2006-07-31
WHO'S NEWS: ACCOUNTING Jordan D. Amin, CPA, CFP, has joined Edison's Amper, Politziner & Mattia as a manager in the firm's emerging business group. He previously worked as a manager witli Rosenfarb Winters. Amin earned a B.S. in business administration with a concentration in accounting from Boston University. ADVERTISING ...; Articles 2005-02-07
Chicago Tribune Business People Column.: Chicago Tribune Knight Ridder/Tribune Business News Jul. 7--MICHAEL J. STARSHAK joined Alvarez & Marshal, an international turnaround and restructuring firm, as managing director and co-head of the firm's Midwest operations. Joining Starshak are James C. Bauer and Stuart T. Berman...; Articles 2003-07-07
Heads in beds: tourism promoters will be trying anything to make marketing funds go further. (Focus: Marketing).: No doubt Kriss Titus is the envy of tourism promoters around the state. "This is the first time I ever thought, God, I'm glad I don't have an airport!" says Titus, whose Beaches of South Walton Tourist Development Council managed to augment its marketing budget in...; Articles 2003-01-01
Pensions: A stake through the heart: he talking stakeholder sheepdogs may have disappeared from our television and cinema screens, considered inappropriate in the midst of the foot-and-mouth crisis. But people are still applying for the pensions that the dogs were used to promote. Yet, as providers step up their own advertising campaigns,...; Articles 2001-05-13
The quick and the dead: A MANAGER will rise in an organisation if he is quick - a driver with fast hands who can hot-rod his way to a `good enough' decision to survive a crisis. Quickness alone makes a manager promotable - in fact, he is ...; Articles 2000-08-01
Product recall comes in different flavors. (product recall insurance): It's a marketing and public relations nightmare. That great new toy, that medical miracle, the company's flagship name brand or that exciting new product that was launched after years of market research with a multimillion-dollar advertising campaign--something's wrong with it. And now you...; Articles 1997-11-24
Plum jobs in the world of advertising: As readers must now be aware, we are nearing the end of National Prune Week. Not every aspect has gone according to plan. Prune Marketing Board PR Person: Thank you for making this meeting at such short notice. I think everybody understands its importance. ...; Articles 1996-02-22