Resources

106 Resources for

advertising & promotion and direct marketing

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The New Database Marketing Rule of Thumb: This article explains that 40% of direct marketing's success is based on the list, 40% on the offer, and 20% on the creativity. It also explains two key factors that are useful for direct marketing. Read on to know more.; Tags: Database, Direct Marketing, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2003-01-01
How The Internet Changes Direct Marketing from Top to Bottom: The author of this article says that any business that does not have a web site - and is not prepared to sell on one - is going to get left behind. It also explains how the Internet changes direct marketing from top to bottom like introducing new web-based direct...; Tags: Direct Marketing, Internet, AccuLeads, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2003-01-01
What is Direct Marketing?: Direct marketing offers a product directly to the consumer via mail order, Internet sales, personal sales, etc., with no middleman involved. It also explains some steps to insure your success like having a positive attitude, handling your money wisely, and taking care of your self-etc. Sales is one of the...; Tags: Direct Marketing, Sales Strategy, Sales Channel, Advertising & Promotion, Sales Force Management, Marketing Research, Sales, Marketing; White papers 2003-01-01
The DMA Statistics and Modeling for Direct Marketers SM Seminar: This article explains that The DMA Statistics and Modeling for Direct Marketers has been designed to meet your needs. Learn how to better understand and evaluate direct marketing statistics to make truly informed decisions about your critical marketing practices. Read on to know more.; Tags: Direct Marketing, Modeling, Direct Marketing Association, Research & Development, Sales Channel, Advertising & Promotion, Marketing Research, Business Operations, Sales, Marketing; White papers 2003-01-01
How to Create Responsive Direct Marketing Lists: This article explains how companies go about creating highly responsive direct marketing lists like using your best customers to find more people like them, identifying the specific household demographics of their existing clients with managed accounts at a specified level. Many companies marketing to consumers find that their best sales...; Tags: Direct Marketing, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2002-01-01

Sales Leads & New Customers: The author of this article says that in order to increase your direct marketing response rate you got to know something about your best customers like conducting a survey of your top clients, employing an experienced marketing analyst, using a Customer Profile to identify the characteristics of your best customers....; Tags: Direct Marketing, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2002-01-01
Sales Leads & New Customers2: The author of this article says that in order to increase your direct marketing response rate you got to know something about your best customers like conducting a survey of your top clients, employing an experienced marketing analyst, using a Customer Profile to identify the characteristics of your best customers....; Tags: Direct Marketing, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2002-01-01
Codes of practice, direct marketing and on-line services: Electronic Commerce offers both users and service providers a global market place for information and for the purchase of goods and services. Direct marketing, which is based on the principle of dialogue and interactive relationship between the marketer and the customer, is the central marketing discipline in this process. All...; Tags: Direct Marketing, Electronic Commerce, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 1997-11-10
It's Time to Dust off: This article discusses strategies for making the most of your direct marketing dollar in tough economic times like building your business, making every lead count, don't limit your market, testing etc. The best way to generate awareness is to sell product. Broaden your target market within reason, and you'll achieve...; Tags: Direct Marketing, Connect Direct, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2001-02-12
Direct Marketing: "Direct marketing combined with transactional information will help marketers lower the costs of customer acquisition, leverage their current customer base, understand seasonal purchasing trends, increase the performance of outside lists and eliminate poorly performing names. "; Tags: Direct Marketing, Doubleclick.net, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2002-09-06
Strategies for Better User Conferences: This article explains some tips, techniques and creative ideas for using direct marketing to increase the attendance at customer events like starting early, making it personal, advertising for free, using multimedia tip, using attendees as refrence, learning by testing etc. With a little advance planning and some common sense direct...; Tags: Strategy, Direct Marketing, Conference, Connect Systems, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 1997-04-21
Direct Marketing - Marketplace CatalystSM: "This white paper defines about Marketplace CatalystSM, is a suite of direct marketing services designed to stimulate markets, generate new customers and promote more purchases among your existing customers. Specific services within this suite include: Electronic Direct Marketing, Transactive eMail, Extranet Marketing, Push to Talk etc. which gives...; Tags: Direct Marketing, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2003-01-01
How Much Should You Pay for Direct Marketing Lists?: This article explains how to determine which direct marketing list is the most cost effective for your business. A free list is usually the most expensive part of a direct marketing program. The first thing to do is to find out what makes your customers unique. What if you could...; Tags: Direct Marketing, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2002-01-01
The DMA Statistics and Modeling for Direct Marketers: This article explains that The DMA Statistics and Modeling for Direct Marketers has been designed to meet your needs. Learn how to better understand and evaluate direct marketing statistics to make truly informed decisions about your critical marketing practices. Read on to know more.; Tags: Direct Marketing, Modeling, Research & Development, Sales Channel, Advertising & Promotion, Marketing Research, Business Operations, Sales, Marketing; White papers
The New Database Marketing "Rule of Thumb": This article explains that 40% of direct marketing's success is based on the list, 40% on the offer, and 20% on the creative. It also explains two key factors that are useful for direct marketing. Read on to know more.; Tags: Database, Direct Marketing, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers
Direct Marketing: How To Get Direct Marketing Copy That Sells From A Direct Marketing Freelance Agency: The purpose of direct marketing is to produce customers who spend substantially more money with your business than you spent on the media space or time to acquire them. Before planning to acquire new customers via direct marketing and in order to get the highest possible return on your direct...; Tags: Direct Marketing, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2003-08-31
Promotion - direct marketing: Direct marketing is concerned with establishing an individual relationship between the business offering a product or service and the final customer.Direct marketing is defined as The planned recording, analysis and tracking of customer behaviour to develop a relational marketing strategies. It defines the basic techniques of Direct Marketing...; Tags: Direct Marketing, Sales Channel, Marketing Research, Advertising & Promotion, Sales, Marketing; White papers 2003-01-01
Introduction to E-mail Marketing: The phenomenon of emarketing is, of course, the age-old practice of direct marketing remade in modern dress. "Direct marketing" is often used interchangeably with "direct mail." But it can range from the catalog that arrives along with your letters and the advertisement inside your billing statement to the flyer slipped...; Tags: American Marketing Association, Direct Marketing, Billing, Email Marketing, E-mail, Sales Channel, Marketing Research, Advertising & Promotion, Sales, Marketing; White papers 2002-01-01
Direct Marketing in the USA: The US direct selling market grew 2.3% from 2001 to a value of US$31.7 billion in 2002. The nutritional products sector became the largest sector of the market, surpassing cosmetics and toiletries in 2002, and reporting a 23.8% market share at a value of US$7.5 billion. The strategic analysis presented...; Tags: Direct Marketing, Sector, Marketing Research, Sales Channel, Strategy, Advertising & Promotion, Marketing, Sales, Management; White papers 2003-01-01
Direct Marketing Trends: According to Euromonitor, the US market for direct marketing has increased by 1.9% to $31.0 billion in 2001, over the previous year. Healthy economic conditions and the rapid increase in nutritional product sales have fueled the market. This article focuses on the size and the sectors covered by the market....; Tags: Direct Marketing, Market, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2002-10-05