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- In the Mood
- Today, the hottest new marketing watchword is context. Instead of blasting customers with a generic message in mass media, it's essential to reach them when they're in the right frame of mind - and most likely to take action on one's message. Program and message customization are vital due to...
- White papers 2005-08-01
- Selecting the Best Media for Your Ad
- With many media choices, it's easy to become overwhelmed when deciding where to advertise the business, and choosing the right media without going broke. Fortunately, over the years the author has defined a few simple guidelines any entrepreneur can use to select the best media for an advertising program. It's...
- White papers 2002-09-02
- Radio Ads
- Choosing the right radio stations from the many that are available isn't as difficult as it may seem at first. Radio divides it's audiences into age ranges (18 - 34, 18 - 49, 25 - 54, 45+ and so on) and gender (female, male and adults - choose adults if...
- White papers 2006-01-17
- The Trick to Old-School Advertising
- Which media is most effective? Newspaper, Yellow Pages, television, direct mail, radio, magazines and billboards all lay claim to being "The best." But which ones are right, and how can a person take advantage of them best? It's true that mass media is losing its mass as audiences become increasingly...
- White papers 2006-05-01
- How Radio Ads Are Produced
- A well-produced radio spot can inspire the imagination like nothing else. Without a video aspect, the listener's mind is free to wander - to conjure up splendid and impossible scenarios to hold their interest, make them laugh, and, most of all, to pay attention! People listening to radio are usually...
- White papers 2005-03-18
- Turn It Up
- Radio campaigns are standard fare for many entrepreneurs nationwide. But does a person know what turns a ho-hum radio concept into a terrific ad and what makes for the most effective on-air copy and execution? It takes more than amusing the audience-though that helps. To get the best results from...
- White papers 2004-01-01
- Direct Marketing 101
- Direct marketing provides a way to conduct a test of a market relatively quickly, at a reasonable cost, and with convincing certitude. A person will know whether this is indeed the gold mine that he or she hoped it is. Perhaps the most common use of a marketing database is...
- White papers 2004-11-01
- Implement a PR Strategy in 7 Days
- One should make a list of all the publications in his or her target market area. These will most likely be newspapers, such as weekly newspapers, daily newspapers, regional business journals, free about-town advertising fliers and chamber of commerce newsletters. Next, the person should determine the radio and television stations...
- White papers 2004-03-15
- Publicize Your Business With Radio Interviews
- One way to generate a radio interview is to attach a list of frequently asked questions to the release that are pertinent to the topic. In most situations, the host of the radio show will read from the person's list of questions and lead the person through the discussion of...
- White papers 2003-10-20
- Publishing as a PR Vehicle
- When thinking of PR, one usually thinks of the media. When thinking of the media, one usually thinks of press releases to communicate with the media. There is, however, another way to leverage the media for exposure and awareness, and at a low cost. Feature articles are considered a media-rich...
- White papers 2002-03-18
- Telemarketing Will Never Be The Same
- Unsurprisingly, the Do Not Call Registry isn't going away. For consumers, it's worked like a dream. Log on to a website, enter your number, and there's no more unsolicited telemarketing calls waking you up from a nap or interrupting your dinner. For business owners who can no longer call people...
- White papers 2007-12-20
Additional Resources
- Assessing Your Entrepreneurial Profile
- Now that you are thinking about starting a business, you will need to think about your own role in it. Are you the type of person who can make a success of a new venture? Being an entrepreneur may sound very exciting, but not everyone has the aptitude. And it...
- Articles 2007-02-28
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