Information Today Inc.

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• Creating a More Robust Intranet

  BNET - 2006-02-01

  The San Mateo County Human Services Agency in California is using Stellent's Universal Content Management solution to help comply with government regulations, as well as to reduce costs and improve customer service. The agency provides economic, employment and healthcare coverage services to county residents. According to a press release from...

  Tags: Agency, Information Today Inc., Stellent, Intranet, Vertical Industries, Advertising & Promotion, Benefits, Healthcare, Enterprise Software, Software, Marketing, Human Resources

• Systems Implementation: How CRM Is Different

  BNET - 2003-12-08

  The article lists some critical success factors, such as obtaining executive level buy-in and active support for the project, using metrics to establish baseline performance and desired postproject activity levels, incorporating users into the project team, regularly communicating status and issues up and down the project-team chain of command, and...

  Tags: Information Today Inc., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software

• One Company, Two CRM Strategies

  BNET - 2003-11-01

  This article represents case of the Schwan Food Company which believes that there is more than one way to satisfy a customer. The company has distinct customer groups, each with their own buying patterns and preferences. Thus, eschewing one monolithic CRM program the frozen food company has created distinct CRM...

  Tags: Information Today Inc., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software

• The Top 10 Misconceptions About CRM Revealed

  BNET - 2003-10-20

  Too often, field automation projects are known for their dramatic impact, either positive or negative. But the process of implementing a CRM program often goes wrong because of hurried projects that are implemented simply for technology sake with unrealistic project timelines and poorly documented goals. Adding to the risk of...

  Tags: Information Today Inc., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software

• Creating CRM-Based Budgeting And Forecasting Models

  BNET - 2003-07-09

  From the executive summary: ‘Key to creating a successful Customer Relationship Management CRM model is finding the structure that provides the right balance between complexity, usability, and cost. For example, models with great numbers of fixed elements embedded in their logic are easy to employ; they require fewer user decisions....

  Tags: Budgeting, Information Today Inc., CRM, Forecasting, Sales Force Management, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Sales, Marketing, Software

• The ABCs Of Global CRM

  BNET - 2003-02-01

  From the executive summary: ‘Bringing far-flung offices around the globe together under one Customer Relationship Management CRM system is more crucial today than ever. As CRM grows in popularity in more and more countries, customers in every corner of the world are expecting to be served better, faster, and by...

  Tags: ABC Inc., Information Today Inc., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software

• The New Marketing Imperative

  BNET - 2002-12-23

  To be competitive today, consumer packaged goods CPG manufacturers must come to grips with the profound changes that have occurred in the marketplace. Consumers are more empowered, and have more diverse interests. Today, new technologies and greater access to consumer data are opening up exciting possibilities for CPG companies to...

  Tags: Information Today Inc., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Marketing Research, Enterprise Software, Marketing, Software

• Brand Management: Two Success Stories

  BNET - 2001-07-01

  In this article are discussed two case studies, it is shown that how two consumer goods players--Playtex and Shaw's Supermarkets--are using Web-based CRM tools to enhance their business processes in category management and online promotions management. The former automated the company's category management and fact-based selling processes and the latter...

  Tags: Brand, Information Today Inc., Brand Management, Branding, Marketing Research, Productivity, Advertising & Promotion, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software

• Reach Out And Touch Somebody's Brand

  BNET - 2001-06-01

  As co-marketers, retailers and manufacturers share a common goal: understanding consumers better and identifying which products will make them loyal retail customers and loyal brand users. It's much more profitable, they agree, to retain existing customers than to attract new ones. While consumer goods companies have created powerful consumer-brand relationships...

  Tags: Brand, Information Today Inc., CRM, Branding, Retail, Productivity, Advertising & Promotion, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software

• Tying The Knot

  BNET - 2001-05-01

  The article discusses about whether lifetime customer value is the key to long-term profitability, or it is a numerical mirage. Any good microeconomics primer includes an overview of the significance of money over time through the concept of present discounted value. The amount of money customers will spend throughout their...

  Tags: Information Today Inc., Currency & Foreign Exchange, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Finance, Marketing, Software