Resources

6 Resources for

advertising & promotion and mobile application

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BNET Resources

Competitive Advantage From Mobile Applications
The mobile commerce revolution has yet to occur in most retail markets. Yet inside the supply chains of many cutting-edge retailers and their partners, a true mobile revolution has begun. Consumer-focused companies are already using wireless technology to get closer to customers and improve efficiency by cutting cycle times and...
Tags: Mobile Commerce, Mobile, Competitive Advantage, Boston Consulting Group Inc., Mobile Application, Mobile Commerce Revolution, Advertising & Promotion, Wireless, Marketing
White papers 2002-02-13
Embracing Next-Generation Mobile Platforms to Solve Business Problems
For enterprises today, mobility is no longer a "nice to have" feature; rather, it is considered a strategic component of their business. Deploying mobile applications provides strong productivity improvements and offers better customer touch for the mobile workers accessing these applications in the field, whether they are...
Tags: Mobile, Mobile Application, Worker, Mobile Applications, Advertising & Promotion, Wireless And Mobility, Marketing
White papers 2008-10-08
Vodafone's Wayfinder Purchase Maps Out a Future For Mobile Applications
Don't count the carriers out just yet. Vodafone's offer to purchase Swedish navigational software firm Wayfinder shows that operators aren't going to be turfed out of the race anytime soon to offer consumers mobile internet services in which mapping and navigation are playing an increasingly important role. Vodafone's $30...
Tags: Mobile Internet, Vodafone Group Plc., Nokia Corp., Mobile, Operator, Mobile Application, Advertising & Promotion, Marketing, Companies, Google, Nokia, Operators, Vodafone, Money, VC M&A, Mergers & Acquisitions, Technologies, LBS/GPS Navigation/Maps, Dianne See Morrison, Google Inc.
External links 2008-12-09
Qualcomm Busting Mobile Apps Free
Qualcomm's new Plaza Retail, a supermarket for mobile applications, gets the handset technology vendor into the mobile application space, and is potentially a boon for consumers and the application developers themselves. Currently, mobile applications have to be tailored for each individual app store, which means an app...
Tags: Developer, Mobile, Smart Phone, Qualcomm Inc., Mobile Application, Smart Phones, Advertising & Promotion, Cellular Phones, Handhelds, Wireless And Mobility, Consumer Electronics, Personal Technology, Marketing, Hardware, Michael Hickins
Blog posts 2009-05-19
IBM Playing Mobile Roulette At The $100M Table
IBM's $100 million investment in mobile applications is as safe a bet as covering both odd and even numbers on the roulette wheel. Mobile applications are growing thanks to the popularity of social networks on mobile devices, improvements in Web-browsing technology, and, perhaps most importantly, the fact...
Tags: Mobile, Mobile Application, IBM Corp., Advertising & Promotion, Wireless And Mobility, Marketing, Michael Hickins
Blog posts 2009-06-23
Apple, Google Won't Finish What They Started
Apple and Google have begun a revolution in mobile computing, but they won't be the ones to finish it. They will have their part in the world to come, but the true masters of the mobile application space are unknown and probably manifold. End users have already...
Tags: Google Inc., Mobile, Apple Inc., Mobile Application, Wireless, Advertising & Promotion, Wireless And Mobility, Marketing, Michael Hickins
Blog posts 2009-06-23

Additional Resources

Mashable's Weekly Conference and Event Guide
It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
Tags: Social Media, Event
News items 2009-11-09
Facebook and Twitter Are Determined Not to Make Money From Advertisers
UPDATE: The TweetMoney blog just announced the results of its "Design a  Revenue Model for Twitter" contest, and it was won by Publicis agency Denuo. See here. Facebook and Twitter -- both hailed by marketers as the future of reaching consumers -- seem to be determined to...
Tags: Facebook, Twitter, Advertiser, Jim Edwards
Blog posts 2009-02-04
Meez: The next generation of social media
ADOTAS - From his browser window, Meez CEO John Cahill summons his avatar and suddenly he is in the middle of a crowded street — numerous similar-looking digital people surround him, walking up and down the virtual arcade, heading to various online spaces to hang with friends or enjoy video....
Tags: Video, user, Advertisement, MySpace, Avatar
News items 2009-10-20
Verizon Launches Low-Key Droid Event in Times Square, With Big Hopes
Verizon tried a Times Square promotion for its Droid smartphone on Nov. 6, the same day as the device?s release. Despite the small number of people who turned out for the event, Verizon and Google are hoping that the Android-powered smartphone will attract massive amounts of customers, and justify pre-release...
Tags: Google Inc., Verizon Communications Inc., Apple iPhone, Smart Phone, Times Square
News items 2009-11-07
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