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- Spending on Mobile Marketing
- I was at the Search Marketing Expo today, and while listening to a presentation on building your own tracking mechanisms for search, I glanced around to see something that was both ominous and revealing. Dozens or others in the room were browsing the Internet. That may not seem exciting to...
- Blog posts 2008-02-29
- Investigating Mobile Marketing
- Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...
- Articles 2007-11-19
- Mobile Marketing - R U Up 4 It?
- The mobile phone is the hot new and powerful channel that savvy marketers are all talking about. It is already huge in parts of Europe and is about to unleash itself in the US too. This has been widely and passionately adopted by consumers--initially youth groups but spreading rapidly throughout...
- White papers 2003-03-25
- Mobile Marketing: Whr R We Now?, Part 2
- From the executive summary: ‘The wireless medium occupies a science fiction-like fascination in the mind of the common man. The marketing agencies are exploiting that fascination for utmost impact. Beneath the veneer of flashy wireless implementations is a growing body of mobile marketing campaigns that, while perhaps more mundane, are...
- White papers 2004-06-28
- Mobile Marketing: Whr R We Now?, Part 1
- From the executive summary: ‘Mobile messaging is now commonplace in the U.S. and it is not going away. That marketers have started to recognize this is reflected in the new SMS and branded entertainment campaigns that are being launched daily. As smarter phones proliferate, the market is experiencing a weakened...
- White papers 2004-06-21
- The Role of Mobile Marketing in Companies' Promotion Mix: Empirical Evidence From Finland
- Mobile marketing is step-by-step gaining foothold in the advertising field. With the use of a review of recent literature on mobile marketing and two empirical studied the study investigates mobile marketing medium's role in the promotion mix. The main results of the study indicate that mobile marketing is a growing...
- White papers 2005-07-18
- Increasing Advertising Value Of Mobile Marketing
- Mobile marketing offers great opportunities for businesses. Marketing activities supported by mobile devices allow companies to directly communicate with their consumers without time or location barriers. Possibilities for marketers are numerous, but many aspects of mobile marketing still need further investigation. Especially, the topic of mobile advertising (m-advertising) is of...
- White papers 2004-12-08
- eMarketing For Entrepreneurs - The Power Of Mobile Marketing
- This presentation explains emarketing for entrepreneurs.
- Presentations 2007-06-01
- Mobile Marketing - The Hidden Potential
- Too often, the strengths of mobile marketing are overlooked and instead it's treated as an inferior web marketing service. But there's so much more potential to be unlocked. To date, mobile marketing has by and large been limited to Short Message Service SMS and text-to-win campaigns. But times are changing...
- White papers 2007-11-13
- Why Include Mobile Marketing Within Your Strategy?
- According to research companies, national and international press, mobile advertising and marketing is 'The next big thing', and they are hailing the mobile phone as the gateway to the next advertising promised land. Advertising on mobile devices has been a relatively tiny proportion of the marketing mix for major corporations....
- White papers 2007-11-27
- Catalyst Reports: Fundamentals Of Mobile Marketing
- This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. The paper discusses mobile terminology; the basics of how to think about marketing; mobile statistics; and mobile...
- White papers 2008-04-01
- Mobile Marketing - A Global Industry Survey
- The emergence of online marketing and more recently of mobile marketing are beginning to affect industry attitudes towards new media, both in terms of their effectiveness and ability to combine with traditional campaigns. In the view of the survey respondents, digital marketing is set to take an appreciably larger slice...
- White papers 2009-02-01
- Industry Moves: Angela Steele Joins The Hyperfactory As SVP And Global Strategist
- Mobile marketing firm The Hyperfactory has hired Angela Steele as SVP and global strategist. Prior to The Hyperfactory, Steele worked at Publicis Group for eight years, where she served as VP and mobile activation director at Starcom USA. She also served as U.S. regional director for Phonevalley in her...
- External links 2008-11-25
- AgendiZe Raises $1.3 Million For Local, Mobile Marketing Services
- Local and mobile marketing firm AgendiZe has raised $1.3 million in funding from French investment firm Entrepreneur Venture. The Montreal-based company previously raised roughly $2.2 million in funding (?1.5 million) from BNP Paribas Private Equity, Champagne Ardenne Croissance and Aube Investissment in 2006.AgendiZe offers a suite of local ad...
- External links 2009-09-21
- Alec Andronikov: Revolutionizing Mobile Advertising
- Alec Andronikov is the CEO of Movoxx, the only mobile advertising agency focused exclusively on SMS messaging, the fastest growing media channel on mobile phones. Movoxx allows marketers to target their ads by geographic, demographic, or contextual parameters. Andronikov discusses the difficulty of hiring for a start-up company, as well...
- Blog posts 2008-11-06
Additional Resources
- Mashable's Weekly Internet and Social Media Events Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
- News items 2009-08-24
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
- Mashable's Weekly Conference and Event Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-11-09
- How Mobile Apps Are Revolutionizing Advertising.
- The Success of Apple's iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. It's an entirely new medium for Madison Avenue, and it is quickly becoming a powerful way to influence consumers. ...
- Articles 2009-09-16
- Brand Advertisers Begin to Take Ad-Supported Mobile TV Seriously
- Ujjal Kohli, CEO of Rhythm NewMedia, Inc. a leader in mobile advertising, is invited to present a seminar on "Creating The World's Most Effective Advertising Medium," at Cannes Lions, the 53rd Annual Advertising Festival on Saturday, June 24th at 10am. The Cannes Lions International Advertising Festival is...
- Research articles 2006-06-23
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