Montgomery Research Inc.

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• Innovation Management Market

  BNET - 2004-06-15

  The innovation management technology market looks a lot like the CRM marketplace a decade ago, a lot of silo applications with no clear market leader that is ripe for a shake-up. In the CRM market an upstart Siebel was allowed to grow and dominate the space before ERP vendors began...

  Tags: Montgomery Research Inc., CRM, Enterprise Resource Planning (ERP), Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Strategy, Software, Marketing, Management

• Measuring the Return on Investment of CRM

  BNET - 2003-01-01

  Measuring ROI for your CRM initiative is a necessary but difficult task. It requires a systematic approach that includes a holistic assessment of anticipated benefits and costs in order to develop a complete and accurate analysis. Careful, close management of the initiative from planning and price/performance to progress tracking is...

  Tags: Montgomery Research Inc., ROI, CRM, Roi/Tco, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Finance, Managerial Accounting, Marketing, Software

• USPS: The Key to Unlocking Stronger Customer Relationships

  BNET - 2003-01-01

  The article says that nothing is more difficult than building and maintaining customer relationships. With so many media and entertainment outlets competing for the same valuable customers, it can seem almost impossible for companies to break through the clutter and build a one-to-one relationship with customers. Direct mail works for...

  Tags: Montgomery Research Inc., U.S. Postal Service, Direct Mail, Entertainment, Advertising & Promotion, Marketing

• How to Develop a CRM Roadmap

  BNET - 2001-08-13

  Achieving success in developing intimate and enduring relationships with customers begins with a holistic consideration of a company's functions and abilities that affect its consumer's objectives. Developing a CRM Roadmap, therefore, is a continuous process and not just a one-time exercise, because customers' needs and preferences change constantly. The correct...

  Tags: Montgomery Research Inc., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Strategy, Marketing, Software, Management

• The Next Frontier

  BNET - 2001-06-15

  It has been found out that many companies have found a way to create better, faster, cheaper – and infinitely more effective – marketing campaigns. Intense global competition, emerging technology, incredible reservoirs of data, and service, and a growing corporate emphasis on Customer Relationship Management CRM have given corporations the...

  Tags: Montgomery Research Inc., CRM Software, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Marketing Research, Software, Marketing

• Unlocking Value Through Customer Insight-II

  BNET - 2001-06-15

  Financial institutions that invest in customer insight can unlock economic value from past investments and achieve significant returns. For most large financial institutions, Customer Relationship Management CRM is not new. Many have already made significant CRM investments, especially in customer interaction - providing standardized, high-quality service interactions, and in customer...

  Tags: Montgomery Research Inc., Customer Insight, Advertising & Promotion, Customer Relationship Management (CRM), Financial Services, Investment, Enterprise Software, Marketing, Software, Finance

• The Need for a Multi-Vendor Strategy in Achieving Outstanding CRM

  BNET - 2001-06-15

  This article is about CRM that requires a multivendor strategy. Enterprises will rely on vendors in four separate classes; applications, connectivity middleware, channel infrastructure, and external services providers. No business will be safe from new competitors that offer better responsiveness, a lower-cost infrastructure and new, Web-enabled business models. Prioritize new...

  Tags: Strategy, Montgomery Research Inc., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software

• Winning the War for Customers in Today's Utility Industry

  BNET - 2001-06-15

  Customer relationships in the utility industry have dramatically evolved, aligning with other players in other key industries. It involves implementing CRM solutions at scale, across very large customer databases. This challenge means effectively implementing changes that impact millions of customers, and thousands of customer service agents and field employees. This...

  Tags: Advertising & Promotion, CRM, Customer Relationship Management (CRM), Enterprise Software, Management, Marketing, Montgomery Research Inc., Software, Strategy

• Marketing Leadership in the Planning and Implementation of CRM

  BNET - 2001-06-15

  As companies struggle to implement CRM systems, they must draw on the strength of marketing leadership to advance the process. This paper discusses the urgent need for marketing leadership in the planning and implementation of CRM systems. Current CRM implementation literature most often cites an "undefined team" to lead the...

  Tags: Montgomery Research Inc., Team, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Marketing Research, Team Management, Enterprise Software, Software, Marketing, Management