Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Public Relations : A Veteran's Tips For Surviving the Media
- If you want the bottom line on how to save your skin with the press, talk to someone who has been in the trenches. Richard "Rick" Barentine - the former CEO of the International Home Furnishing Marketing Association - jousted successfully with media for 22 years. This endlessly interviewed executive...
- White papers 2003-01-01
- Crisis Management: The Hard Lesson of Having Nothing to Say: The Need for Speed
- Saying nothing may be legally pleasing to avoid misstatement, but it hardly enhances reputation or reassures outsiders. That is why media coaching is valuable. It is a path to reputation-saving actions and comments. This article discusses a case about a company which underscores an aphorism about war. After being...
- White papers 2003-01-01
- Reporters Aren't the Problem– You May Be!
- People routinely complain to about how much better their company, institution, or government agency could function without aggressive negatively oriented reporters. They insist that capricious media disrupt their efforts. Article argues that reporters are less arbitrary than they are predictable. Article suggests that executives need to understand that the reporter's...
- White papers 2003-01-01
- Crisis Management : Set Your Media Expectations Low in a Crisis - Understanding the Media
- If a person wants a glimpse of how a crisis in his company might be covered by the news media, go to the local video store and check out Akira Kurosawa's film classic Rashomon. Rashomon shows a savage assault from the totally different points of view of victim, attacker, and...
- White papers
- << Previous
- page 1 of 1
- Next >>
Presented by the Premiere Rewards Gold Card from American Express