Do you find Facebook a helpful tool for maintaining and growing business contacts, or are you contemplating what Harvard Online editor Paul Michelman is about to do: "Defriend" all his business contacts. As a business tool, says Michelman, Facebook is not working, and it's...
Harvard Business Review editor Thomas Stewart says its clear the airline industry has declared war on its customers. How else to explain American Airlines charging passengers for checked luggage, starting with $15 for the first piece -- even if it's just a briefcase. Stewart wonders why American...
When your iPod earbuds aren't working or your chainsaw is hard to start, where do you turn to for help? Just a few years ago, the answer was pretty straight forward. You'd call up the company's customer support line or hunt down an FAQ on its...
Every revolution needs a revolutionary. Have you identified the Mohandas Gandhi, Nelson Mandela, or Che Guevara who is going to lead your corporate social revolution? This is the effort to forge new, interactive engagements with both your customers and employees using social technologies such as blogs,...
Quarterlife was a made-for-MySpace show chronicling the lives of its young digital-age protagonists. It did OK on MySpace. Then the "good" news hit: NBC picked up the show last November, the first time in the US that a made-for-Internet program jumped to a TV network. ...
Incoming eBay CEO John Donahoe is taking the mega online auctioneer in the absolute wrong direction with his recent moves to "muffle" buyer ratings, raise fees on small sellers while offering discounts to power vendors, and emphasizing fixed-price products at eBay Express, says Harvard Online blogger John Sviokla. What...
Hillary Clinton and Barack Obama treat their supporters differently. Clinton considers her backers as "customers" while Obama sees his supporters as "members", says consultant John Sviokla on a new post on Harvard Business. The difference? "When you give money to Clinton's campaign, you get a confirmation. When...
Seven years into the 21st century the world of business and management is certainly going through, if not revolution, at least evolution on a speedy scale. Traditional business models are getting turned on their heads (Anyone seen Google's share price lately?), resources and markets are available on...
Sometimes social networking gets a little too social. Just ask Facebook CEO Mark Zuckerberg, who this week penned a very public mea culpa for introducing a new "feature" called Beacon that divulged Facebook users' shopping habits to people in their networks. Facebook and other innovators...
Ludicrous question, right? But you youngsters gather round, because us old 'uns with a few gray hairs recall that precise question being subject of hot debate about a dozen years ago, when there actually was a "browser war" and we all wondered if Alta Vista would ever...
Starting with golfer Arnold Palmer in the 1960s, companies have derived great value from using star athletes to represent their products. The marriage of Michael Jordan and Nike almost single-handedly created a new market for high-end sports shoes as urban wear. The danger, though, is that sometimes...
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