In this podcast, social media expert and LinkedIn community evangelist Mario Sundar discusses what sites are getting the most buzz and how companies can use social networking sites -- such as Facebook, LinkedIn, and Twitter -- to connect with their customer base. For more ways companies can use social networking:...
Over the past week, a battle has been raging inside Mixi, Japan's giant social networking site SNS, over who controls the intellectual property rights of its user-generated content. Mixi has over 13 million users who post on everything from shopping tips and relationship advice to political discussions...
This paper explains what a social network can do for your brand and how it can be best utilised? Where consumers go, advertisers soon follow. And so it is with social networks and other online social media. What's surprising is that advertisers and their marketing partners are asking all the...
To judge by the amount of interest PR people have in social media and new communications technologies, you'd think that these forms of mass communication had completely overtaken traditional media as the dominant way that most people get their news, information and entertainment. It just isn't so....
Worldwide mobile social networking revenues will surge to $7.3 billion in 2013 thanks largely to advertising, according to a new report from Juniper Research. User-generated content ranging from social networking to dating and personal content delivery services is expected to grow about 563 percent from a $1.1 billion market...
Social media site network TruMedia Networks has bought several sports community sites from Boxcar Media, which will remain an independent. Terms of the deal were not disclosed. The sites Boston-based Boxcar is selling off include Red Sox fan blog Sawxheads.com, the Celtics-devoted Celtsheads.com, New England Patriots dedicated Patsheads.com and...
Local papers often have an end-of-the-year poll, listing reader favorites in categories like "Best Mexican Restaurant" or "Best Piano Tuner"? CityVoters has raised a $2.6 million second round to take that concept to the web. Investors include Allen & Co. and past backer Dace Ventures. The Cambridge, Mass.-based startup,...
Mobile content company Buongiorno (BIT: BNG) is getting close to launching a mobile social network in Italy called Blinko, and has launched a corresponding advertising campaign that cost 500,000 Euro dollars. Currently, the social network is in beta testing and can be found at www.realtimerealpeople.com. The company said the...
Meanwhile, the widget economy is functioning in a parallel, oblivious universe: Widget distribution firm Gigya has received $11 million in its third round of funding. The round was led by DAG Ventures and included previous investors Benchmark Capital, First Round Capital, and Mayfield Fund. The round brings the Palo...
Making like Bebo, Friendster has announced it now supports both Facebook's code and OpenSocial, CNET reports. The move effectively enables Fbook app developers to port their apps to Friendster and to choose between Fbook and *Google's* OpenSocial APIs when launching apps on Fbook. Last year, Friendster launched its developer...
Verizon (NYSE: VZ) Adds Three Gameloft (EPA: GFT) Games: Verizon said it was adding three games from Gameloft today, including NFL 2009, which provides info about athletes for the AFC and NFC conferences; Asphalt 4, which is an urban car racing game; and "The Oregon Trail," which is based...
Neomobile, an Italian mobile entertainment company, has raised $13.5 million (10 million euros) from the Private Equity arm of Monte Paschi Siena, which will recieve a 16 percent stake in the company. The capital will be used for Neomobile's growth strategy and to help the company to fund international...
MobUI, a company founded by former Action Engine employees, has decided to buy the assets of its former employer to create applications and mobile Web experiences on new mobile platforms, such as the iPhone and Android. In August, Action Engine mysteriously laid off its employees and closed its doors,...
Corporate communicators and their agencies see the great opportunity afforded by the social media environment. From customer engagement to reputation management, much of the PR professional's job now takes place online. But to really participate in dialogue and effect change requires buy-in from the C-suite. ...
SCOTTS VALLEY, Calif. -- Creative Search Media, a full-service interactive marketing agency, announced today that it has released four emerging media interactive marketing services: CapTIVE Digital Media advertising, PromoTIVE Viral and Social Media marketing; AddicTIVE Email and eCRM and MoTIVE Mobile marketing. These new services will give advertisers the opportunity...
WINSTON-SALEM, N.C., July 25 /PRNewswire/ -- GET Interactive, an advertising technology company, and Gydget, a social media marketing platform company, are announcing a groundbreaking new capability that allows social networking users and their friends to shop for products that appear in video content on their profile pages. ...
Agreement Brings Industry's Leading IP Intelligence and Geolocation Solutions to the Japanese Market ATLANTA -- Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced an exclusive partnership with Digital Advertising Consortium DAC, Japan's leading online advertising solutions provider, to resell Digital...
CHICAGO -- William Blair & Company, in collaboration with the Chicago Interactive Marketing Association CIMA, today published the fifth edition of a semiannual interactive marketing survey that the partnership uses to take the pulse of the industry and relay its practitioners' expectations for future performance and trends....
Kohl's brands align with top musical artists to create an integrated marketing campaign that speaks to shoppers of all ages MENOMONEE FALLS, Wis. -- Kohl's Department Stores today announced its 2008 back-to-school marketing campaign designed to appeal to a cross-generational group of shoppers. As part...
Does this 'inside story' of advertising from one of its gurus wash whiter? STEPHEN BAYLEY hears the pitch Powers of Persuasion By Winston Fletcher OXFORD Pounds 16.99 (288pp) Pounds 15.29 (free p&p) from 0870 079 8897 Opines Winston Fletcher,...
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