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- U.S. Marine Corps Jumps into Social Networking
- In case your boss is an ex-Marine and you're trying to convince him to approve your social networking budget, here's a story that might help: the Marines have launched their own social networking site at Our.Marines.com. The site is not exactly Facebook (it's more of an advertorial...
- Blog posts 2008-08-05
- Bankruptcy PR is the Newest Agency Market Niche
- You know the boom times are over when it "bankruptcy PR" becomes the newest market niche for PR agencies. PRWeek reports that "retailer Mervyns is working with Joele Frank, Wilkinson Brimmer Katcher for communications support during its Chapter 11 filing," which the company made on Tuesday. ...
- Blog posts 2008-07-31
- Who to Bribe in China and How Much
- Kickback. Carrot. Sweetener. Inducement. Backhander. They’re all synonyms for "bribe." Whatever you call it, bribery's just a normal part of doing business in certain corners of the world. China, for example. For all its pre-Olympics tightening-up, business in China is still fueled by bribery. At least that’s...
- Blog posts 2008-07-31
- How Much Free Work Should Agencies Do To Win New Business?
- One of the classic struggles in PR is the courtship process between PR agencies and their potential new clients. The client, who needs the services and will pay the bills, wants to reduce his/her risk by learning as much about what the agency will do for them before starting...
- Blog posts 2008-07-28
- Political Candidates Are Bad Role Models
- Every four years, we are treated to the spectacle of journalists and moderators asking tough, pointed questions of presidential candidates, only to have the candidates completely ignore the questions and launching into their pre-planned talking points. And every four years, corporate spokespeople wonder -- is that how...
- Blog posts 2008-07-25
- When Worlds Collide: Facebook's Diminishing ROI for Business Users
- Do you find Facebook a helpful tool for maintaining and growing business contacts, or are you contemplating what Harvard Online editor Paul Michelman is about to do: "Defriend" all his business contacts. As a business tool, says Michelman, Facebook is not working, and it's...
- Blog posts 2008-07-24
- Help Us Build a Better BNET
- You know what we do at BNET: provide information, advice and insight -- plus a little entertainment -- to you, the redoubtable manager battling every day to make your team, your organization and yourself more successful. We hope we've been useful to you. Judging by our growing...
- Blog posts 2008-07-07
- The Fundamentals of a Strong PR Department
- Do you know the fundamental building blocks of a solid internal PR department? Matt Broder, VP of External Communications at Pitney Bowes, shared his perspective on a PR Management Roundtable webinar this week. The five elements are: Ownership and accountability: ask yourself what parts of the communications...
- Blog posts 2008-07-03
- Pocket Wikipedia Puts Knowledge in Your Pants
- Wikipedia may have some accuracy issues, but there's no debating it's home to a considerable collection of human knowledge. Now you can take it with you: Pocket Wikipedia offers some 14 million words and 24,000 images -- not the entire 'pedia, but hand-picked selections -- you can view on your...
- Blog posts 2008-06-30
- Is Your Company Going Green?
- The business world seems like it's going green, at least according to what you see in the media. McKinsey has said that having a green strategy is now a competitive edge (if it's viable). Now Booz Allen's strategy+business magazine is saying that companies that aren't going green will find themselves...
- Blog posts 2008-06-27
- Get Location-Aware Google Maps on Your Palm Centro
- The mobile version of Google Maps has been "location aware" since last November, meaning it could pinpoint your location using either your phone's built-in GPS or cell-tower triangulation. Alas, Palm Centro users couldn't enjoy the location love; they had to input their positions manually (the horror!). As...
- Blog posts 2008-06-24
- Get Mass-Transit Directions with Google Maps for Mobile
- Want to get from point A to point B using convenient, inexpensive public transportation? Fire up the latest version of Google Maps for Mobile, which provides bus and/or train routes right on your phone. Version 2.2 provides transit directions for over 50 North American cities, from Ann...
- Blog posts 2008-06-09
- Reinventing Airlines With Onboard Social Networks
- Harvard Business Review editor Thomas Stewart says its clear the airline industry has declared war on its customers. How else to explain American Airlines charging passengers for checked luggage, starting with $15 for the first piece -- even if it's just a briefcase. Stewart wonders why American...
- Blog posts 2008-05-30
- Evite Sucks. Now What?
- When I want to get a bunch of people together for a party or business gathering, I often find myself reluctantly turning to Evite. I hate it. Besides for the late-'90s styling, it's got a clunky interface, is packed with ads, and forces guests to go to the website to...
- Blog posts 2008-05-30
- Getting Your Agency Ready to Survive the Downturn
- While it's not certain that there will be a broad and prolonged economic downturn, there are already signs of weakness and the first reports of layoffs at PR agencies are starting to roll in. Is your agency ready to withstand the downturn? According to PR agency management...
- Blog posts 2008-05-22
- Bush Online Interview a Wake-up Call for PR
- George Bush's online on-camera interview this week on the web site Politico marks a turning point in the use of the media -- one that the C-suite ought to take note of. The interview itself is unremarkable -- it's the decision to do an interview online that's...
- Blog posts 2008-05-15
- An Earful of Social Networking
- IT Conversations interviews with Clay Shirky, author of "Here Comes Everybody: The Power of Organizing without Organizations." Clay thinks more than is good for him about social networking, an area that is generating huge interest as a business tool (if not profits, as this blog post by Spencer Ante...
- Blog posts 2008-05-15
- Priceline.com Inc. (PCLN)
- Now there's an Auntie Anne's Pretzels where that boring travel agency used to be. Thank you, Priceline.com Inc. PCLN
- Videos 2008-05-14
- Massey Energy: The CEO as Tough Guy
- Donald L. Blankenship cuts against the usual grain of a modern CEO. He's a tough guy who is not afraid to speak his mind, beat back environmental critics, hamstring unions or put his money where his mouth is when it comes to political spending. He is the kind of executive...
- Blog posts 2008-05-13
- The 3 Secret Signals of Procrastination
- I'm an expert at the art of putting off until tomorrow what I should have been doing today. I'm also quite accomplished at rationalizing my actions -- until I'm pushed up against my deadline so hard that my nose is practically flattened. And that's inevitably when I start railing against...
- Blog posts 2008-05-05
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